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In this blog, we’ll walk through the steps to create an influencer strategy, from understanding the different influencer types, to finding creators to partner with, to building out an effective strategy, and we’ve even included some examples of great recent campaigns.

Creating your influencer marketing plan is easier than you might think. It requires you to determine your goals, do some research, and compare influencer marketing strategies — all tasks experienced marketing teams should be able to handle. To make things simpler, here’s a guide on how to create an influencer marketing strategy.

If you’re going to run an influencer marketing campaign, you have to familiarize yourself with key performance indicators for influencers. Here’s what you need to know about ​​how to track influencer marketing campaigns:

But how do you actually go about finding influencers to work with? Lionize has you covered with our quick guide. We’ll talk about how you can find and hire influencers to promote your brand and offer specific suggestions for the social media platforms you might be using.

If you’re wondering how to start an influencer network for yourself – it may be tricky, but it’s definitely beneficial to have content creators in your corner ready to join campaigns they’re a fit for. Read on to learn more about the types of influencers and how to use creator networks to activate your influencer marketing strategy.

To get started with influencer marketing, many companies turn to influencer marketing agencies, platforms, or networks. If you’re wondering what influencer networks are and why they’re important – you’re in the right place. An influencer network, also often referred to as a creator network, is an online space that brands can use to effectively find, reach out to, and work with, creators. This can mean an online platform, or just a group of influencers that you know and keep in contact with.

An influencer marketing platform is a type of software tool aimed at helping brands and influencers connect for marketing campaigns. On the influencer side of things, an influencer marketing platform eliminates the hassle of searching for brands to work with and negotiating all those deals manually. For brands, these platforms greatly reduce the workload associated with launching and managing influencer marketing campaigns.

Many brands and influencers are now looking to use Instagram’s new branded content feature. If you’d like examples of how brands can use it or more information about how branded content works, this article is for you.

Branded content is a new feature on the Instagram platform. It’s caused a lot of excitement and some confusion for influencers and brands that are looking to make use of it. If you’re wondering why Instagram is flagging your post as branded content, keep reading.

Branded content is a new feature on the Instagram platform. It’s caused a lot of excitement and some confusion for influencers and brands that are looking to make use of it. If you’re wondering why Instagram is flagging your post as branded content, keep reading.

Branded content is a new feature that Instagram recently released. It’s meant to help the process of brands and influencers partnering for marketing promotions. If you’re wondering how to get approval for branded content or exactly how it works, keep reading.

In this blog, we’ll talk about the branded content tool and how to become eligible for a paid partnership on Instagram. Whether you’re on the brand side or the content creator side, we’ll walk through everything you need to know to make the most of this suite of tools.

This article will go over the three main types of influencers and other aspects that affect which influencers your brand should choose for partnerships. Read on to get all the details.

If you’re considering getting into influencer marketing, you’re probably wondering what types of brands will get good results from it. This article will provide an overview of brand categories that use influencer marketing, what brands it’s best for, and examples of brands that implemented it successfully. Read on to get all the details.

This article will go over the different types of influencers and the most important things you should pay attention to when picking an influencer to work with your brand. Keep reading to get all the details.

So, what do the social media influencer statistics say about how well influencer marketing works? In this blog, we’ll explore the statistics on influencer marketing and the impact of influencer marketing on consumer behavior.

Over the past few years, influencer marketing has become a hot topic in the marketing industry. The majority of marketers plan to increase their influencer marketing budgets over the next 12 months, and top brands from Coca-Cola to Adidas have made influencer marketing a key part of their marketing strategies. But, with all that in mind, how big is the influencer marketing industry in 2023? Is influencer marketing the future of marketing? Let’s get into it.

Let’s break down some of the key figures about influencer marketing growth and the impact of influencer marketing on consumer behavior.

In this blog, we’ll discuss how to dip your toes into influencer marketing, as well as some top influencer marketing strategies that you can use to rise to the top of the social media stratosphere.

Discover top tips and tricks for influencer outreach in this blog, including a template on how to write an email to an influencer for collaboration.

The cost of working with an influencer can vary widely, depending on factors such as the influencer’s reach, engagement, and niche. Each content creator is different in terms of the types of content they produce and who they’re producing it for. So it shouldn’t surprise you that each can have their own pricing model. Read on to learn how much it costs to do influencer marketing on Instagram based on trends and statistics.

If your company is interested in pursuing Instagram influencer marketing but isn’t sure where to start, use this guide to learn how to do influencer marketing on Instagram.

Choosing an influencer marketing platform is a big decision, so it’s important to stay informed about your options and key differentiators between platforms. Here’s what you need to know:

Instagram is one of the world’s most popular social media platforms, with over 1 billion active users. It’s also home to some of the biggest influencers in the world. Some people would even say that Instagram is the best platform for executing an influencer marketing strategy. But since many people still have questions about Instagram influencer marketing and the types of influencer marketing, in this article, we’ll break down some key points you need to know.

If your business is considering promoting influencer content on Instagram, you may be wondering how the process works or what the best way is to get started. This article will tell you what you need to know about Instagram influencer marketing and how you can promote through influencers on the platform.

Influencer marketing is a powerful method that more and more brands are using as a pillar of their marketing strategy. This promotional strategy involves forming a partnership with a digital content creator and providing compensation or branded merchandise in exchange for them posting positively about your brand. Let’s walk through a few of the channels brands can use to reach out to influencers, the best way to approach an influencer for collaboration, and a few top tips for nailing outreach on that channel.

In this blog, we’ll walk through the most common methods for influencer outreach as well as provide some templates for crafting great messaging that will get influencers excited to work with you.

Influencers, or social media stars that have monetized their online presence through paid brand collaborations, have mastered the art of audience engagement. Most influencers create content around a certain niche, then engage their audience through witty captions, helpful guides, hilarious videos, insightful product reviews, and more to build their personal brand. Who are these influencers, what is the state of influencer marketing in 2023, and why is influencer marketing so effective? Find out in this blog.

Influencer marketing has been rising in popularity in recent years. If you’re interested in getting started with influencer marketing, you may wonder if it is the same as social media marketing or how it fits into a social media marketing strategy. This article will provide details on influencer marketing and social media marketing, along with some tips on developing an effective influencer marketing strategy on social media.

Influencer marketing is an excellent way for brands to promote their products or services. However, it can get confusing when it comes to finding great influencers for collaborations. This article will outline the characteristics of a great influencer, the different types of influencers, and resources to help you with influencer marketing.

Having the right goals in place is important to make your influencer marketing efforts a success. However, you may be wondering what the main goals of influencer marketing are or how to implement them into your strategy successfully. This article will cover what you need to know about how influencer marketing works, the types of influencers, and the main goals of influencer campaigns.

Social media has forever changed how we use the internet, consume media, and think about buying products. Content creators, also known as “influencers,” have emerged on all major platforms and now play a significant role in the marketing landscape as they partner with brands for promotion through sponsored content. Read on to learn which social media platforms are the most popular, which platform is the most used for influencer marketing today, and which platforms are the most effective, consistently generating a high return on investment (ROI).

What makes Instagram different from other social media and why is it the most effective for influencer marketing? Read on to learn about the app’s journey to becoming the best and most highly-used influencer marketing platform.

In this blog, we’ll discuss how to drive sales through influencer marketing, how usage rates affect the way you work with creators, and, ultimately, how influencer marketing can help you grow your business.

Influencer marketing is one of the newer forms of marketing, which leaves people with lots of questions about how it works. One of those questions speaks to the heart of social media influencer marketing — How do influencers attract customers?

Step one in pursuing influencer marketing to promote your brand is developing a solid influencer strategy. Your strategy lays the groundwork for your entire campaign and can either set you up for success or disappointment. So how do you develop a social media influencer strategy that works? In this blog, we’ll explain what you need to know about various types of social media influencer marketing and how you can implement them at your company.

This article will cover the importance of influencer marketing, why you should use an influencer marketing hub, and what makes Lionize stand out from other options. Keep reading to learn more.

This article will go over what you need to know about influencer hubs for Instagram, tools for Instagram influencer marketing, and what the best option is for businesses looking to start an Instagram influencer campaign.

If you’re looking for a TikTok influencer marketing hub to find influencers and manage TikTok influencer campaigns, this article will outline what you need to know.

If you’re looking for resources to keep up with the latest influencer marketing news, trends, and strategies, this article will outline everything you need to know. Keep reading to learn more.

In this blog, we will dive into the concept of the microcelebrity, provide industry context and benchmarks, and discuss how brands can find microcelebrities to work with.

Read on to learn more about engagement rate and how it differs across influencer tiers, as well as how micro-influencers have become a major player in the engagement rate games.

Influencers focus on two things as they get started with monetizing their digital presence: building their personal brand and forming relationships with their audience (aka followers). This trust is the keystone of the influencer marketing model – and it’s precisely why more brands are beginning to work with micro-influencers.

This blog will explore micro influencer marketing in detail, including answers to the questions, “what is a micro influencer?” and “how much does a micro influencer get paid?”

Finding the right influencers for your campaign can be a challenge, especially when you want to work with micro influencers — influencers with between 1,000 and 100,000 followers. To make the process easier, we put together this guide on finding micro influencers for your campaigns.

As micro influencers gain more attention in the influencer marketing space, some marketers are starting to wonder, are micro influencers better than other influencers? Let’s explore what exactly micro influencers are and why many brands prefer to work with them.

When developing an influencer marketing campaign, one of the most challenging tasks is often finding the right influencers for your brand. The influencers you choose will play a huge role in determining your campaign’s success, so it’s vital to understand how to find and reach out to influencers that meet your criteria.

In this blog, we’ll round up some of our favorite examples of brands that have successfully implemented influencer marketing into their strategy, from macro- to micro-influencers. We’ll also discuss which brands are working with influencers, how brands can find influencers to work with, and what are considered to be some of the best influencer marketing campaigns.

The price you pay for each sponsored TikTok post will have a huge effect on the overall cost of your TikTok influencer marketing campaign, so it’s important to have a good idea of what influencers might charge you. In this guide, we’ll explore TikTok influencer pricing and the factors that affect how much TikTok influencers charge.

Fortunately, finding TikTok influencers for your influencer marketing campaigns is easier than it sounds. Whether you’re looking for TikTok micro influencers or mega influencers, use this guide to simplify your search.

TikTok isn’t just the home of popular new dance moves and trendy songs. It’s also a social media platform that brands can use to great effect in their marketing strategies. More and more brands are marketing on the platform and connecting with its one billion active users. In this guide, we’ll discuss the techniques you can use to get the most out of TikTok marketing and how it can benefit your business.

If you’re considering using TikTok influencer marketing for your business, you may be wondering how much it costs to hire an influencer on TikTok to promote your brand. This article will outline everything you need to know about influencer rates on TikTok and estimated costs per promoted post on the platform. Keep reading to learn more.

TikTok influencer marketing is a great way to expand your brand’s reach to targeted audiences. However, finding the right influencers to work with can feel like a confusing process. This article will outline strategies to find TikTok influencers that are right for your brand and explain how to use TikTok influencer marketing effectively.

If you’re wondering if TikTok is a good option for influencer marketing, this article will outline what you need to know about the benefits of using TikTok for influencer campaigns and how it compares to other social media platforms. Read on to learn more.

This article will outline everything you need to know about how many followers are needed to be an influencer, the different tiers of influencers, and how different types of influencers can help with brand promotions. Keep reading to learn more.

This article will outline examples of social media influencers, what success looks like for different types of influencers, and how influencer marketing can benefit both influencers and brands.

More companies are shifting their attention to social influencer marketing since it is an effective promotional method for brands in any industry. This article will take a deeper look into social influencer marketing and how social media influencers work with brands.

This article will outline what influencers do, how they get paid, and why influencer marketing is effective for companies.

Having an estimate of the cost per post will help you get an idea of how much you should budget for influencer marketing. This article will outline everything you need to know.

This blog answers the question of how influencers run campaigns and if influencers use Instagram ads.

This article will cover the effectiveness of social media marketing and provide examples of companies that have successfully used social media influencer campaigns.

What are influencers, how do they help inspire purchasing decisions, and what makes a successful influencer marketing campaign? Find out our answers and top tips here.

Thanks to the popularity and constant innovation of social media platforms like Instagram, content creators have found a way to monetize their social following, turning their online presence into a business.

We share some great examples of influencer marketing campaigns and explain how your brand can begin working with social media influencers.

Read on to learn more about the different types of social media influencers, see examples of what influencer marketing looks like, and even get some examples of influencer content ideas.

The creators and types of content that perform well on the platform are ever-changing. That’s why marketing teams, especially those ready to dip their toes into influencer marketing, should consider incorporating YouTube influencers into their strategy.

Launching an influencer marketing campaign on Instagram can be intimidating, which is why many brands turn to an Instagram influencer marketing agency.

Influencer marketing agencies are experts at running influencer marketing campaigns smoothly. They help both brands and influencers through the process of setting up and managing their influencer campaigns.

In this blog, we’ll explore influencer marketing agency pricing and the services that influencer marketing agencies provide brands.

Navigating this ever-growing world of influencer marketing can be complicated and overwhelming. It helps to have an experienced, knowledgeable partner on your side. That’s where an influencer management agency comes into play.

Finding the right influencer marketing agency for your business can be a bit tricky, though, which is why we put together this guide for finding a top influencer agency

Let’s break down some of those questions, starting with “what is an influencer marketing agency, exactly?”

The challenge for brands that want to tap into the marketing power of micro influencers is finding and contracting the micro influencers they need for their campaigns. That’s where micro influencer agencies come into play.

This article will outline how influencer marketing agencies can help small businesses, how much you should budget for influencer marketing, and how to choose the best agency for your needs.

An influencer specialist works with social media influencers to promote client products and services and creates effective campaigns to reach target audiences.