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How Much Is a Paid Partnership on Instagram?

Instagram Marketing
How much is a paid partnership on Instagram?

Instagram is now one of the most popular social networks in the world with more than 2 billion active monthly users. With this solid user base, it’s no surprise 97% of marketers view Instagram as the most important channel for influencer marketing. 

If you haven’t already used Instagram influencer marketing to promote your brand but are interested in doing so, you may wonder — how much do influencers charge per post? Understanding Instagram influencer pricing is key to developing your influencer marketing strategy and budget. 

In this blog, we’ll break down some of the factors that affect the price of paid sponsorships on Instagram

What Is the Average Price of an Influencer on Instagram? 

Unlike traditional advertising channels like television and radio, influencer marketing is especially variable. Each influencer can set their own rates for sponsored posts, and these rates can vary significantly from one influencer to the next. There’s so much uncertainty around rates that some new influencers end up searching things like “how much should I charge as an influencer?” and “how much should I charge for a post on Instagram?”

In other words, it’s hard to give an average price for a sponsored post on Instagram. There is no set Instagram post price list that influencers use. Some influencers may be willing to make a sponsored post in exchange for free products while others can charge millions of dollars per post.  

How Much Does It Cost per Post on Instagram? 

Even though there’s considerable variability in how much influencers charge, we can still make some estimates of how much brands will have to pay per sponsored post on Instagram. In general, an Instagram pricing calculator will show the following rates:

  • $10-$100 per post by nano influencers (1,000-10,000 followers)
  • $100-$500 per post by micro influencers (1,000-100,000 followers)
  • $500-$5,000 per post by macro influencers (100,000 to 1 million followers)
  • $5000+ per post by mega influencers (over 1 million followers)

You also have to consider the fact that influencers can use different pricing structures. Some may charge flat rates per post (as shown above), but others may choose to charge per impression or engagement on the sponsored posts. 

How Does Follower Count Affect the Cost of an Influencer? 

As you can see from the general price guidelines above, the price of sponsored posts typically increases as the influencer’s follower count grows. A general cost-per-follower on Instagram guidelines is $10 per 1,000 followers for a promotional post. So, for example, if you want to partner with an influencer with 50,000 followers, you could expect to pay $500 per sponsored post. You can use these guidelines to start developing your budget for your influencer marketing campaign.

These cost considerations are part of the reason why so many brands are choosing to work with micro influencers. Due to their lower follower counts, micro influencers are typically much more affordable partners for brands compared to mega influencers with more than one million followers. 

Of course, follower count is not the only factor that affects the price of a sponsored post on Instagram. Other factors that can influence the price of sponsored posts are:

  • Engagement rate
  • Influencer’s niche (e.g. fashion, fitness, beauty, etc.)
  • The type of content (e.g. Reels, photos, video)
  • Usage rights

All these factors will play a role in determining how much an Instagram influencer charges for a sponsored post. 

How Do I Accept a Paid Partnership on Instagram? 

Brands that want to partner with Instagram influencers for campaigns can propose the partnership in several ways. Reaching out through direct messages (DMs) or email is common. If the influencer wants to work with your brand, they will likely ask for more details and accept the partnership. 

Some of the benefits of paid partnerships on Instagram for brands include:

  • Building brand awareness
  • Gaining credibility and establishing trust with audiences
  • Driving conversions and sales
  • Expanding your brand reach
  • Increasing your brand’s social media following

How Lionize Can Help with Your Influencer Marketing Strategy

Launching an influencer marketing campaign on Instagram can be intimidating. You have to find the right influencers, get them to agree to partner with your brand, and manage the campaign — all of which can add up to hours of extra work each week. Rather than taking all that on, why not turn to the experts in influencer marketing? That’s where Lionize comes in. 

Lionize is an AI-powered influencer marketing platform that helps brands crush influencer marketing. The platform manages every aspect of influencer marketing from recruitment to reporting for you, turning hours of work into just minutes. You’ll also have a dedicated expert Account Manager to help you develop and execute your strategy. 

Book a demo to see the Lionize influencer search tool in action. You can start building brand awareness and boosting sales through influencer marketing in no time.