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How Do I Get An Instagram Influencer To Promote My Product?

Instagram Marketing
How Do I Get An Instagram Influencer To Promote My Product?

Generally, when looking to form a partnership with an Instagram influencer, you should start by researching influencers in your niche. Look for content creators who align with your brand and have a following that could be interested in your product. 

You can use tools like influencer marketing platforms and Instagram’s search function or hashtags to find influencers in your niche. Be sure to take note of the influencers who have a high engagement rate and a strong connection with their followers. After identifying the best influencers to promote your product, it’s time to ask them to collaborate.

Discover top tips and tricks for influencer outreach in this blog, including a template on how to write an email to an influencer for collaboration. 

How Do I Ask An Influencer To Collaborate? 

Once you have identified a few influencers that you would like to work with, it’s time to  reach out to them. There are a few ways that you can contact an influencer to form a partnership, but by far the most popular are through Instagram’s direct messaging feature or email. 

When sending a collaboration message to influencers, you’ll want to introduce yourself, explain your brand and your product, and inquire about their rates and availability. 

It’s important to remember that influencers have the freedom to choose the brands they work with, so not all influencers will be interested in promoting your product. Building a relationship with them and providing them with clear guidelines can increase the chances of them agreeing to work with you.

How Do I Email An Influencer To Collaborate?

Email is generally thought to be the most professional communication platform, even for content creators who use a variety of platforms. Consider using email to get influencers to promote your products.

Here is an example email outreach template that encourages influencer collaboration:

Hi [Influencer]!

This is [name], the [title] over at [company]. We LOVE your content – your most recent post about [reference something specific] was hilarious! 

I see that you’re great at engaging with [target audience]. Are you interested in getting more into the [industry] vertical? If so, I think we’d be a great brand fit. 

Our new product [explain some about it] seems like it would be a great match for your niche and we’d love to see what you think of it. Here are a few more details about the specifics of the campaign: 

  • [Campaign goal]
  • [Timing of rollout]
  • [Specific deliverables]
  • [Payment details – or ask for their media kit]

We’d love to work with you and can’t wait to hear back! [You can also offer some time slots to hop on a call to discuss further.]



How Do Paid Promotions Work On Instagram?

Paid promotions on Instagram, also known as sponsored posts, allow brands to pay influencers to create and share content that promotes their products or services. These posts are labeled as “sponsored” and include a “paid partnership” tag, so followers know the post is an advertisement.

Here is a general overview of how paid promotions work on Instagram:

  1. The brand and the influencer come to an agreement on the terms of the partnership, such as the content to be shared, the duration of the partnership, and the payment amount.
  2. The influencer creates the content for the sponsored post and shares it on their Instagram account, including the “sponsored” label and “paid partnership” tag.
  3. The sponsored post can be promoted to the influencer’s or brand’s followers, as well as to a wider audience through Instagram’s advertising platform. The brand can target the audience by demographics, interests, behaviors, and more.
  4. The influencer tracks the performance of the sponsored post, including the reach, impressions, and engagement, using Instagram’s built-in analytics tools or third-party analytics platforms. 
  5. The brand pays the influencer for the sponsored post, either upfront or based on the performance of the post.
  6. The brand and influencer have some kind of “debrief,” either via email or a meeting, to discuss how the post or campaign performed.

It’s important to note that Instagram has certain guidelines and regulations that must be followed when creating and promoting sponsored posts. Brands and influencers must disclose sponsored content, and they must comply with all applicable laws and regulations regarding advertising and endorsements.

How Lionize Can Help With Influencer Marketing 

Now that you know the skinny on how to effectively reach out to Instagram influencers to form a partnership, you’re ready to get started with influencer marketing. But when you’re ready to scale your strategy, tackle multiple partnerships at once, or take the grunt work out of paid promotions – we’ll be here. Book a Discovery Call with Lionize today to see how our influencer marketing platform can help your brand tackle influencer marketing right the first time.