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How To Switch To A Creator Account On Instagram

Instagram Marketing
how to switch to creator account on instagram

One of the first steps that most amateur content creators take when diving into the world of Instagram influencer marketing is establishing themselves as a “creator account.”

What is a “creator account?” It’s an Instagram profile type specifically designed for public figures, artists, and content creators – those we typically refer to as “influencers.” 

A creator account on Instagram is typically intended for those looking to grow their following and monetize their content. While they’re distinct from “business accounts,” which are specifically intended for businesses and brands, they offer similar analytics, tools, and platform insights. Creator accounts grant users access to a suite of additional features that can help them better engage with their audience and increase their following.

Think you’re ready to set up a creator account? In this blog, we’ll talk about how you can make the switch to a creator account on Instagram, as well as the pros and cons of these profiles.

How to Switch to a Creator Account on Instagram in 2024

When you’re ready to become a creator account on Instagram, here are the steps you can take to make it happen.

  1. Open Instagram and go to your profile

Once you’ve opened up the Instagram app, navigate to your profile by clicking on the profile icon in the bottom right corner of the screen.

  1. Tap on the three lines in the top right corner

On your profile page, tap the three lines in the top right corner of the screen to bring up a menu of options.

  1. Tap on Settings, then Account 

From the menu that is brought up, navigate to “Settings” toward the bottom of the list and then tap “Account.”

  1. Tap on “Switch to Creator Account”

In the Account menu, scroll down until you see the option that says “Switch to Creator Account.” 

  1. Set up your creator account

Once you’ve elected to become a creator account, you can begin to fill out your information, such as your content creator category. Instagram has several options for users to choose from, including musicians, bloggers, gamers, chefs, and more. 

You can also choose to connect your Facebook page in this step. Although it’s optional, some content creators enjoy connecting their accounts for an easier and more seamless posting experience. This also allows you access to additional Instagram features, such as Instagram Shopping and the popular Creator Studio.

  1. Review and confirm your account details

Before you complete the switch to a creator account, Instagram will prompt you to review and confirm your account details. These include your contact information, creator category, and the ability to display or hide your category label on your profile. Make sure to review all the details carefully and make any necessary changes before confirming.

  1. Enjoy the new features of your creator account

Voila, now you’re all set up as a creator account on Instagram! Once you’ve confirmed your account details, you can officially enjoy access to Instagram’s creator tools, such as Instagram Insights, the ability to add links to Instagram stories, and access to Creator Studio.

Why Can’t I Switch to a Creator Account on Instagram?

Switching to a creator account on Instagram can unlock many features designed to help you grow your following and monetize your content, but sometimes users face issues when trying to make the switch. If you are asking yourself, why can’t I switch to a creator account on Instagram, here are some potential reasons and solutions to help you out.

Account Eligibility and Restrictions

First and foremost, ensure that your Instagram account meets the eligibility criteria for switching to a creator account. Typically, Instagram imposes certain restrictions such as:

  • Your account must represent a public figure, artist, or content creator.
  • Your email must be verified.
  • An account that mostly engages in personal activities might face difficulties.


To resolve this, make sure your account complies with Instagram’s community guidelines and terms of service. You can also try to update your profile information to better represent your role as a content creator or public figure.

Technical Glitches

Sometimes, technical issues within the app can prevent users from switching to a creator account. This could be due to app bugs, outdated software, or temporary server issues on Instagram’s side.


Here are the steps you can take to troubleshoot technical glitches:

  1. Ensure that your Instagram app is updated to the latest version.
  2. Restart the app and your device.
  3. Try logging out and then logging back into your account.
  4. If the issue persists, contact Instagram’s support team for further assistance.

Account Type Conflict

If your account is currently set up as a business account, you may run into issues switching directly to a creator account.


First, try switching your current business account back to a personal account. Once it’s a personal account, you can then attempt to switch to a creator account.

Instagram Account Limits

There might be certain limits on the number of times you can switch your account type in a given period.


If you recently switched account types multiple times, you might need to wait a little while before attempting again. Patience is key here, so try waiting for a few days before making another switch attempt.

What Are The Pros And Cons Of Instagram Creator Accounts?

If you find yourself up at night wondering if you should switch to a creator account on Instagram, it’s probably time for you to make the leap. It’s still worth it, however, to make a careful judgment and weigh the pros and cons of establishing a creator account before doing so.

Pros of Instagram Creator Accounts

  • Monetize your content more easily. Features like Instagram’s branded content tools and the ability to make shoppable posts can help you form brand partnerships more easily. 
  • Better analytics. The professional dashboard is great for learning more about your audience, improving your engagement, and showing off your performance to potential brand partners.
  • Access to Creator Studio. This suite of tools catered toward creators is perfect for those churning out Instagram content and even includes the ability to schedule Instagram posts.
  • Organize your messages. Finally, you’ll get an improved inbox where you can organize and filter your messages as well as customize the types of notifications you receive. 

Cons of Instagram Creator Accounts

  • No third-party platforms. The biggest drawback of this profile type is that Instagram has banned third-party analytics and scheduling tools for creator accounts, meaning you can only schedule content and track analytics from Instagram itself.
  • Fewer CTA choices. There are also fewer options for calls to action (CTAs) on creator accounts than for business accounts. While creators can encourage people to “book now” or “reserve,” businesses also get options such as “shop now” and “learn more.”

How Lionize Can Help 

Let Lionize help you find the perfect partners for your brand. With our robust network of Influencers, we can build your brand awareness and drive your digital traffic goals. Book a Discovery Call and get started today with a pilot partnership.