Try The Best Influencer Search Tool
Lionize’s influencer search tool makes finding and managing creators your new superpower. Our AI powered software quickly sifts through the sea of creators in your niche to find the perfect partner for your brand’s next influencer campaign.
And it doesn’t stop there. Our tool saves you hundreds of hours by managing influencer campaigns in real time, including reporting. Choose Lionize and watch your influencer marketing ROI skyrocket. Schedule your free strategy session now.
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What is Lionize?
Lionize helps brands and agencies unlock the full potential of Influencer Marketing. Our A to Z solution manages every aspect of the Influencer Marketing process for you. With our software, you will save time and money while improving results. Our AI powered tech manages the entire partnership lifecycle for you within one easy-to-use platform.
Influencer Search. Simplified.
1. Simplify the influencer search process
Start by defining your strategy and setting up a campaign. Lionize uses its proprietary algorithm fueled by AI to put your campaign in front of the right creators in your brand’s niche, including micro-influencers you may have missed doing a manual search.
The first step is figuring out what type of Influencers will tell your story best. With Lionize, you’ll find authentic and unique partners that fit your brand. Our proprietary search engine identifies talent from the entire world of social media based on an ideal Influencer profile you’ll create with the help of your Account Manager.
2. Select the right influencers
Once your campaign goes live, relevant creators will apply and show up in your dashboard. The Lionize Influencer Search Tool allows you to review their applications and reach out to the top candidates.
At this stage, Lionize becomes a ‘digital match-maker.’ Much like a dating app, you’ll be presented with a list of targeted Creators that fit your parameters and want to work with you. You’ll approve and deny based on who you feel is the best fit. These selection decisions are under your complete control.
3. Manage your influencer campaigns
After you select which influencers you want to work with, Lionize activates and manages the campaigns for you.
Lionize manages the status of each relationship on your behalf through its automated communication and reminder system. No more juggling hundreds of emails back and forth or messy tracking in spreadsheets.
4. Automated creator campaign reporting
Track performance as influencers promote your brand. Select more creators or reactivate old campaigns with the click of a button. From influencer search to campaign management to reporting, Lionize streamlines processes to save time and increase your influencer marketing ROI.
On your Lionize dashboard, you’ll be able to track your top performers and all post activity. We share a wide variety of data and metrics behind each piece of content created by your Influencers including engagement and reach.Want to repurpose these posts for other digital efforts? No problem, we make it easy to export all of your campaign data and UGC.
More and more companies are working with influencers to promote their businesses. It’s no surprise—influencer marketing is a powerful strategy for increasing brand awareness and driving purchasing decisions. The only thing holding some companies back from trying influencer marketing is not knowing how to do so.
Which influencers fit best with our brand image? Which influencers post content related to our brand or product/services? How do we connect with them? These are all questions that marketers ask themselves while thinking about influencer marketing. Luckily, one tool can address all these concerns and more: an influencer search tool.
Let’s explore what exactly an influencer search tool is and how your company can use one to kickstart your influencer marketing efforts.
What Is an Influencer Search Tool?
An influencer search tool is a search engine that helps you find creators that fit your brand’s unique niche and needs. You can typically filter the search results by many relevant factors, such as a preferred social media platform (Instagram, TikTok, etc.), the number of followers the influencer has, the niche the influencer is in, the influencer’s location, and keywords that appear often in the influencer’s content.
An influencer search tool is a convenient alternative to manually searching for influencers on social media. You can open up your preferred social media platform and start going page by page, looking for influencers that meet your criteria, but why go to all that effort when you can use a search tool? Influencer search tools make finding the kinds of influencers you’d like to partner with to promote your brand faster and easier.
What Is the Best Free Influencer Search Tool?
There are a variety of free influencer search tools available online. You can even find free influencer search tools tailored to certain social media platforms like Instagram and TikTok by searching “Instagram influencer search tool free” or “free TikTok influencer search tool.”
These free influencer search tools are generally very similar. They include basic search features to help you find influencer profiles that suit your brand. Some examples of free influencer search tools include:
- Upfluence
- Collabstr
- HypeAuditor
- Post for Rent
- AspireIQ
- & Buzzsumo
These are just a few of the available free search tools. You can find more by searching “influencer search tool free” online.
Remember, though, that many of these and other free influencer search tools are freemium products. In other words, you can use them completely for free, but they have limited features. For example, you may only see a certain number of results—not the full list of influencers who match your search. The free tools may also limit the number of searches you can make over a given period, such as five searches per day. If you want the full, comprehensive version of their search tool, you have to pay for it.
You may be better off investing in a premium influencer marketing service instead of trying to get value out of a free search tool with limitations. When you work with an influencer marketing platform like Lionize, you’ll have access to much more comprehensive, curated influencer search tools. They let you dig deep with granular search capabilities so your results contain exactly what you want.
These platforms find the best influencers for you and may even use automation to recommend profiles that seem like a good fit. You can take the time you save trying to find the right influencers for your brand and put it toward furthering your marketing campaigns.
What Is the Best TikTok Influencer Search Tool?
As mentioned, some influencer search tools are specific to certain social media platforms. For example, several TikTok influencer search tools specifically help you find influencers posting content on TikTok. Some examples include:
- Modash
- Tokfluence
- InfluenceGrid
- HypeAuditor
- Promoty
It’s difficult to say which among these and the other TikTok influencer search tools is the best. When comparing different tools to decide which to use, look at factors like the number of influencers in the database, the level of detail in the search feature, and the analytics the tool provides. The best search tool for your brand will offer in-depth searches through a deep database of TikTok influencers.
What Is the Best Instagram Influencer Search Tool?
Much like with TikTok, there are many different Instagram influencer search tools available. The list includes:
- Grin
- Influencity
- CreatorIQ
- Klear
- Creator.co
- Tubular Labs
These are just a few examples. You’ll find many more Instagram influencer search tools online since Instagram is the most popular social media platform for influencer marketing. Choose your influencer search tool according to its features, the quality of influencers included in the list, and the tool’s user-friendliness.
Is There a Database for Influencers?
Marketers just getting started with influencer marketing often want to know whether there’s a database of influencers that they can consult. So, is there an influencer database? The short answer is no, there’s no single comprehensive influencer database.
However, there are several influencer databases online that contain many great social media influencers. People or companies put together these databases to help others find influencers to work with. Just don’t expect any online database to contain every single influencer—that’s simply impossible.
When you look at an influencer database like an Instagram influencer database or a TikTok influencer database, make sure it includes the types of influencers you’d like to work with. The best influencer database will have high-quality, reliable influencers listed.
How Do I track Influencer Content? And How Do I track My Influencer Activity?
Once you have your influencers and you’re ready to launch your campaign, you still need a way to track the promotional content your influencers post. If you can’t track their posts, you won’t know how well your campaign is performing.
There are two main ways to do this: by manually tracking your influencer content or by using an influencer marketing tool to track it for you. Manually tracking the content is time-consuming and tedious, especially for large campaigns. The better option is to let an influencer marketing tool automatically track and report this data for you to review.
How Do You Recruit Micro Influencers?
Micro-influencers are very popular with brands running influencer marketing campaigns. You can find micro-influencers—influencers with between 1,000 and 100,000 followers—by using an influencer search tool. Simply limit your search to influencers in this range of followers.
How to Find Influencers for My Brand?
Influencer marketing has a proven ROI, but how do you get started? To launch an influencer marketing campaign, you need influencers. So where do you find them?
As we’ve discussed, using an influencer search tool is a great way to find influencers to include in your marketing campaign. You simply input details like the content niche you’re interested in, how many followers you want your influencers to have, or the location you want them to be in. The search tool will then tell you which influencers meet your qualifications. You can look through the search results and reach out to influencers that seem like a good fit for your campaign.
Using a search tool isn’t the only way you can find influencers for your brand, though. You can also manually search on individual social media platforms or search engines like Google.
Some ways to find suitable influencers through a manual search include:
- Looking at your brand’s social media followers to see if any influencers follow you
- Checking out the list of people who follow your competitors on social media
- Searching for hashtags relevant to your brand and looking at the profiles who posted content with those hashtags
- Browsing popular content or recommended content on the social media platform
How to Find Influencers on Instagram?
You can apply all these same tips to find influencers on Instagram. The platform’s built-in search function makes it especially easy to find influencers by looking up relevant hashtags.
When you search hashtags, the platform will collect both posts and stories to show you results about that topic. Check who posts about topics related to your brand and see if they’re the influencers you want to include in your campaign.
How to Find Local Influencers?
The process for finding local influencers is a little different. If you’re using a good influencer search tool, you should be able to filter your results according to the geographic areas you’re interested in. If you only want to see influencers located in your home country, for example, the tool should let you limit the search that way.
If you’re doing a manual search, you may have to look for geo-tagged content or influencers who include their home country in their bios. Alternatively, you can search for content related to a specific place such as a popular attraction in your area. These tactics should help you find influencers in your specified place.
Find The Right Influencer Every Time With Lionize
At Lionize, we combine expertise, artificial intelligence, and our passion to help you level up your influencer marketing. Whether it’s finding the right influencers, starting from scratch, or optimizing your existing strategy, our influencer search tool does it all. Learn more about what we can do for you by booking a free Discovery Call today.