| OUR STORY
Backed by
Cultivation Capital &
ScOp Venture Capital
Finally! Tech That Makes Influencer Marketing Simple & Scalable.
In college, Chris Buetti and Austin Rosenthal built businesses leveraging social media followings acquired through low-cost tactics. However, as they collaborated with more creators, they struggled with partner selection, post tracking, payment facilitation, contract enforcement, and meeting expectations. The administrative workload hindered the creative process.
Four years ago, Chris, a data scientist, and Austin, a consultant, left their jobs to create an influencer marketing agency, later evolving into the software company Lionize. They initially used existing tools but found them inefficient, prompting them to automate the process for their accounts.
They then assembled a team of entrepreneurial-minded professionals to foster Lionize’s culture of persistent curiosity, kindness, and execution. Team members are encouraged to be honest and direct. The company values its united and inclusive approach.
Scale Up Influencer Marketing
We recognized early that smaller influencers or “micro-influencers” often drove more genuine engagement because they are posting to a more genuine community. The problem is that it is difficult to leverage micro-influencers at scale. We built Lionize as a matchmaking platform that allows brands and agencies to streamline the process of finding the right influencers. After the matchmaking process is complete, the platform handles all aspects of the campaign, allowing you to report on the overall success.
Build A Community Around Your Brand
We found that the engaged communities built by micro-influencers foster trust, resulting in more genuine and impactful brand interactions. This authenticity leads to higher conversion rates, as followers are more likely to take recommendations from an influencer they consider relatable and trustworthy. Lionize’s matchmaking process leverages social media and passive search techniques to find the right community builders for your brand. This helps your influencer campaigns perform better for less since you aren’t competing on the same tired database of influencers that go to the highest bidder.
Leverage The Creative Of Your Community
Your social properties are probably oversaturated with tired corporate messages. Authentic creative produced by a community of advocates can push your brand further than any slick corporate graphic. Lionize allows brands to easily capture user and influencer-generated content to be leveraged by your brand at scale so that you can leverage user-generated content everywhere, not just on social.
Tell your brand story with Lionize
“Whether it’s a product, app, service, or nonprofit, it’s about finding the right strategy to creatively and authentically tell your brand’s story” – Austin Rosenthal, COO Lionize
