The Lion's Den

What Are Influencer Networks?

Instagram Marketing

Even with more content creators than ever before, finding an influencer who fits your company’s needs and is actually willing to work with you can still be a daunting task. 

To get started with influencer marketing, many companies turn to influencer marketing agencies, platforms, or networks. If you’re wondering what influencer networks are and why they’re important – you’re in the right place. An influencer network, also often referred to as a creator network, is an online space that brands can use to effectively find, reach out to, and work with, creators. This can mean an online platform, or just a group of influencers that you know and keep in contact with.

Most of the time, influencers sign up to be part of an influencer network, are vetted in some way, and must connect their socials to the platform in order to give brands transparency in terms of their following, engagement, and other important metrics. These networks provide a great digital space for brands and influencers to connect, and platforms like these are becoming a very popular way for brands to cut out the middleman, save time, and build stronger influencer relationships. 

Let’s talk more about influencer networks, their benefits, and some of the best influencer marketing platforms you can use for success.

What Are The Benefits Of Influencer Networks?

While it’s totally viable to conduct influencer scouting, outreach, and relationship management with a small team and budget, doing everything manually eventually becomes unsustainable. That’s where influencer networks come in.

Here are a few of the benefits of influencer networks and why we’d recommend working with them:

Influencer Networks Save You Time

Influencer networks are a great way for both brands and creators to save time. A company could spend hours looking for creators, from considering which type of influencer they’d like to work with, to conducting outreach, to judging them on things such as following, engagement, and niche. Or, they could sign onto an influencer network, create a profile that lays out what they’re looking for, and quickly find tons of creators ready to work with them. 

For example, at Lionize, we help our clients develop an ideal Influencer profile, and our proprietary search engine identifies talent from the entire world of social media. We then act as a digital matchmaker, presenting our clients with a list of creators that fit their needs and want to work on them. 

Influencer Networks Give You Control Over Your Campaign

Lots of back-and-forth communication is unfortunately pretty common in the influencer marketing industry, especially when working with an agency. Influencer networks, on the other hand, are more transparent. With an automated communication and reminder system, we cut out the need for juggling hundreds of emails or doing messy, manual tracking in spreadsheets. 

Additionally, many influencer networks and platforms showcase real-time creator and campaign analytics for brands to track. Campaign performance data is clear, and both brands and influencers can see the same metrics, so there’s no lack of clarity for anyone involved. 

Influencer Networks Strengthen Brand-Creator Relationships

Influencer networks provide a place for brand-creator relationships to form. Because influencers in creator networks are typically vetted before joining, their quality is assured (compared to influencer databases, which can be static and outdated). 

The influencers come to you on most networks, and with sophisticated algorithmic tools like ours, you’ll know that the ones who apply will be a great match for the campaign needs. 

Finally, by cutting out the middleman (typically an influencer agency), brands and influencers are more free to speak on their terms, leading to stronger relationships. You can communicate in-platform, on neutral ground, and have an easy space to establish new campaigns together.

What Is the Best Influencer Marketing Platform?

There are many robust influencer marketing platforms that are top of class, and it can be tough to decide which to go with. Here is a list of some of the best influencer marketing platforms:

  • Upfluence: a good database of influencers with advanced filtered searching.
  • Grin: a platform focused on relationship management, also with a large database.
  • Traackr: a platform also focused on relationship management.
  • Lionize: a robust influencer marketing platform that provides an all-in-one solution to cover every aspect of setting up and managing influencer marketing campaigns. We specialize in finding micro influencers for any brand, no matter how niche the product or service.  

How Lionize Can Help With Your Influencer Marketing 

Influencer networks and platforms make it easy to find the right creators for your campaigns. At Lionize, we help you define what you’re looking for, then give you a targeted list of influencers who will best fit your needs. We assist with automated influencer outreach and influencer campaign management, so you don’t have to worry about anything slipping through the cracks. Finally, we allow for comprehensive tracking and reporting, so you can stay on top of the results of your campaigns. To learn more about how we can help your company master influencer marketing, book a Discovery Call today