The Lion's Den
What Top Brand Categories Use Influencer Marketing?
Instagram Marketing
If you’re considering getting into influencer marketing, you’re probably wondering what types of brands will get good results from it. This article will provide an overview of brand categories that use influencer marketing, what brands it’s best for, and examples of brands that implemented it successfully. Read on to get all the details.
Who Are the Most Popular Social Media Influencers?
Influencers on social media that have the most followers are typically celebrities that have built their status and following from things they did outside the platform, such as playing a lead role in a movie, being a popular musician, or being a top performing athlete.
Who Are the Top 5 Social Media Influencers?
The top 5 influencers in terms of follower count across social media platforms are:
- Cristiano Ronaldo (soccer player) – Has over 500 million followers across platforms
- Justin Bieber (musician) – Has over 450 million followers across platforms
- Ariana Grande (musician) – Over 430 million followers across platforms
- Selena Gomez (musician) – Over 425 million followers across platforms
- Taylor Swift (musician) – Over 360 million followers across platforms
Each of these celebrity influencers with large followings can have a big impact on their audience’s opinions, which can be helpful to brands that pay for partnerships with them.
Do Social Media Influencers Help Brands?
Social media influencers do help brands that collaborate with them. Due to the high use of social media, many people who actively use it will take their favorite influencers’ opinions into account. People often follow influencers because they look up to them or share similar values. This leads to an influencer’s audience being more open to trying products that influencers recommend.
Influencer brand promotions also feel more natural than advertisements from brands. Since influencers aren’t directly a part of the brand itself, it gives their promotions a more genuine feel, since they can pick the brands they partner with and be a bit more impartial in their opinions.
When done right, influencer marketing should feel like a win-win for everyone involved. It helps influencers monetize their content, brands get more sales, and an influencer’s audience learn about products that are relevant and useful to their needs.
What Brands Work with Small Influencers?
Along with the top influencers listed earlier who have millions of followers, many brands will also benefit a lot from working with smaller micro and nano influencers. Influencers with less than 100,000 followers can get great results for brands, since promoting with them is cheaper, and they usually have higher engagement rates on their posts.
Some of the brands most known for working with small influencers are La Croix, Coca-Cola, Nike, Banana Republic, and Amazon. If big-name brands like these are working with smaller influencers, you know this must be an effective route to take.
Along with big-name brands, small brands with lower budgets can also benefit from working with nano and micro influencers. These influencers often provide an affordable way for most brands to get started with influencer marketing.
What Industries Use Influencers?
Some of the top industries that are known for using influencer marketing are travel, lifestyle, fashion, beauty, sports, and fitness. While these are the industries most widely seen in the influencer marketing space, it doesn’t mean it’s ineffective for other types of brands.
One of the primary benefits of influencer marketing is that any brand in any industry can benefit from it when it’s done right. The vast array of interests and types of influencers on social media means that any business likely has someone posting content in their niche.
If you want to find the right influencers for your industry, a good influencer marketing platform like Lionize can help. Lionize uses artificial intelligence to get to know your brand and match you with the best influencers for your needs.
What Are the Different Types of Influencer Marketing?
There are several different types of influencer marketing campaigns. The right campaign for your brand will depend on your product or service and the goals you have for your influencer campaign. Some of the most common types of influencer promotions are:
- Sponsored posts where an influencer features your product in part of their content or makes the full post about your product.
- Product placements featuring your brand’s product or logo in a clear way in different parts of the influencer’s content.
- Contests or sweepstakes that aim to get an influencer’s audience involved with your brand.
- Reviews where an influencer gives an overview of the features of your product and their thoughts on it.
- Pre-release campaigns to get audience members excited about your new product or service.
Each of these types of influencer campaigns can be successful. Going over your goals and doing market research on your target audience will help you decide which is best for your brand.
What Are Some Examples of Influencer Marketing Campaigns?
Knowing some examples of how brands used influencer marketing effectively will help you come up with ideas for your own brand.
Example #1 – Nike Air Vapormax
During this campaign, Nike wanted to take a unique angle to get consumers interested in their new Vapormax shoes. They partnered with a popular YouTube influencer known by the handle “What’s Inside?” In the video, he sliced open the Nike Air Vapormax sneakers to see what was inside that make Nike Air shoes different. The video had great results, getting over 6 million views and over 47,000 likes.
Example #2 – e.l.f. Cosmetics
The “e.l.f.ing Amazing” brand campaign partnered with popular influencers on Snapchat, TikTok, and Pinterest. For this campaign, e.l.f. wanted to generate more brand awareness on these platforms and get more traffic to their website. Influencers they partnered with, showcased e.l.f. beauty products in things like make-up tutorials and “get ready with me” videos.
Through this campaign, they were able to rack up 31 million views across these three platforms and got 548,000 new visitors to their website.
How Lionize Can Help with Influencer Marketing
If you want to get great results from social media influencer marketing like the brands mentioned in the previous influencer marketing examples, Lionize can help. Lionize is an influencer marketing platform that provides detailed matchmaking between influencers and brands.
Lionize makes influencer marketing easy, even if you don’t know much about it. All you have to do is follow a step-by-step process that helps Lionize’s AI software learn about your brand and give you recommendations for influencers you should work with.
Lionize also offers great features like tracking important data and managing ongoing relationships with influencers.
If you want to get these benefits, you can Book a Discovery Call to learn how Lionize can help your brand master influencer marketing.
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