How Do I Find Local Influencers For My Brand?

When marketers first think about influencer marketing, they often pay attention to the biggest names in social media. There are certainly benefits to working with mega influencers with millions of followers, but for many brands, partnering with local influencers is actually a much better strategy. 

Finding local influencers to work with can be more challenging. Apply the tips and insights below on how to use influencer search tools to find real influencers for better results. 

How Do I Find Influencers In My Local Area?

You won’t necessarily see influencers in your area if you do a basic influencer search. More likely, your results will contain influencers from all over the world. If you only want to consider local influencers for your campaign, you’ll have to narrow your search to filter out these distant influencers. 

Using Influencer Search Tools

Some influencer search tools or influencer marketing platforms allow you to specify that you’re only interested in influencers in your area. In that case, you’ll simply have to include your location and possibly an acceptable distance range in your search. Then, the search tool will only show you local influencers within that radius.

Using a Local Hashtag Search

Another option to find local influencers is to search local hashtags and scroll through the top posts. For example, if your brand operates from San Francisco, you could search the San Francisco hashtag on a given social media to look for local influencers. Remember that the people using these local hashtags aren’t necessarily from those places — you’ll have to do some digging to check. 

How Do I Find Social Media Influencers By Location?

If you want to factor location into your influencer search, many search tools and platforms will help you do so. You can either filter your search results by a particular location or sort your results so influencers from the same places appear together. 

Knowing where influencers are based is critical to many influencer marketing strategies. Don’t overlook the importance of your influencer partners’ locations. 

How Do I Partner With Local Influencers On Instagram?

Instagram is the preferred platform for influencer marketing and often the best place to find influencers for your campaign. If you’re wondering how to find local influencers on Instagram, the process is generally the same as looking for local influencers on any other social media platform. 

Use an Instagram influencer search tool, Google search, or even the built-in Instagram hashtag search to find some promising local influencers. To take the next step, you’ll have to contact those influencers via direct message, email, etc., to let them know your brand is interested in a partnership. From there, hopefully, some of the local influencers you contact will respond and say they want to partner with your brand.  

How Do I Contact Local Influencers?

Once you have found some local influencers you might want to work with, you have several options for contacting them. The first option is reaching out directly through the social media platform’s built-in messaging system. Going this route allows you to keep communication friendly and casual, which some influencers may respond well to. 

Some influencers won’t have their inboxes open, though. In that case, they’ll likely have a business email or other contact information readily available for inquiries. Use the listed means of communication instead to propose a partnership. 

How Do I Find Influencers That Fit My Brand Online?

It’s not enough to simply find influencers for your brand who are in your area — you also need to make sure those influencers will fit well with your brand’s identity and goals for the campaign. Consider not just how many followers an influencer has but also factors like:

• Their niche
• Their style of content
• Their tone
• Their engagement
• Their prices
• The number of previous brand partnerships they have completed

Some of these factors are hard to search for using search tools or influencer platforms, but they all matter. Take the promising influencers from your search results and weigh all of these factors for each of them before deciding who your brand should partner with. 

How Do I Find Influencers To Advertise My Product?

If you’re interested in using influencers to promote your brand, you need to find people who are ready to advertise your brand’s products or services. You can start your search directly on social media, looking for promising accounts that stick out to you. 

Don’t overlook the power and convenience of influencer marketing platforms and influencer marketing tools. When you specify the qualities you want your influencer partners to have, such as being from your area, these tools will suggest suitable influencers. 

Streamline Your Local Influencer Marketing Efforts With Lionize

As an AI-powered influencer marketing platform, Lionize helps connect you with the best relevant influencers for your influencer marketing campaigns. Whether you’re looking for Instagram influencers, local influencers, micro influencers, niche influencers, or even macro influencers, Lionize can help. The platform doesn’t stop at helping you find the right influencers, though. Lionize will guide you through the entire influencer marketing process — cutting down your time investment from hours each week to just minutes. 

Schedule your free strategy session today to learn more about the power of Lionize.