The Lion's Den

Where Can I Connect With Influencers?

Influencer Search Tool

When starting an influencer marketing campaign, one of the first things you need to do is reach out to influencers you want to participate. Your influencer partners are the backbone of your campaign. Finding a way to form that initial connection is key, yet many marketers struggle with this step. 

So, where can you connect with influencers? Is utilizing an influencer search tool the best option? It may be but there are a few different options you can use that we’ll explore below. 

What Is The Best Way To Find Influencers?

The best way to find real influencers for your campaign depends on your brand’s needs and preferences. 

One option is a simple search on your chosen social media platform. Look up hashtags or keywords related to your niche and browse the results for possible influencer partners. If you’re hoping to forge authentic and long-lasting partnerships, connecting with influencers on their social media accounts is one way to go. You can also use a traditional search engine, searching terms like “local influencers near me,” but expect mixed results.   

An alternative route for finding influencer partners is through an influencer marketing platform. These platforms connect brands with influencers who meet their ideal qualities. Instead of manually searching yourself, the platform will simplify the process and produce curated results.  

How Do You Connect With Influencers For Collaboration?

It’s normal to wonder how to reach out to influencers to promote your product. Marketers have many different avenues for connecting with influencers after they find ones they’d like to work with. Consider these options and choose the one that works best for you:

  • Direct message: If the influencer has this option enabled, you can send them a direct message stating your company’s desire to collaborate with them. 
  • Business email: Many influencers make a business email readily available for brands to propose collaborations. This is likely the most popular method for connecting with influencers.
  • Reaching out through their agency/management: Influencers sometimes work with management companies or agents who handle their brand partnerships. Reaching out to the influencer through these parties may be an option. 

What Is The Best Way To Connect With Influencers?

There’s no single best way to connect with influencers. Sometimes a direct message will get through and forge a connection; other times, the influencer will never even see it. 

Generally, emailing the influencers you want to work with is the most direct route. If you send influencer outreach emails, make sure to customize them to each influencer, craft a compelling subject line, and provide a next step. 

How Do Influencers Connect With Brands?

Sometimes, influencers reach out to brands for collaborations rather than vice versa. Though this isn’t as common, influencers do have some options for connecting with brands. 

Influencers may contact the brands they’d like to work with directly through official channels like email. The influencer may connect with the brand on social media by following the brand’s official account and engaging with their posts. Engaging with a brand’s social media account this way is a great way for an influencer to demonstrate interest beyond a simple paycheck. Alternatively, if the influencer works with a management agency, the influencer’s agent may contact the brand on their behalf. 

Another possibility is connecting through influencer platforms for creators. These platforms help influencers connect with brands for partnerships. Though there are many such platforms, the best influencer platforms for creators are selective about the influencers they include and tend to offer the best brand partnership opportunities. 

How Do Brands Find Micro-Influencers?

Micro-influencers — influencers with between 1,000 and 100,000 followers — make ideal partners for many brands using an influencer marketing strategy. These influencers often have more engaged followings and offer their brand partners excellent results at more affordable prices. 

The challenge for brands hoping to work with micro-influencers is that they’re not as visible as other types of influencers, meaning it can be more difficult to discover suitable micro-influencer brand partners. 

You can find these influencers through manual searching on social media platforms, but it will likely be a time-consuming process. Instead, consider connecting with micro-influencers through an influencer search tool or influencer platforms for micro-influencers. There are even influencer platforms for nano influencers — those with 1,000 to 10,000 followers. 

How Do You Collab With Brands?

Collaborations between brands and influencers can take many forms. Sometimes, the brand simply has its influencer partners publish a single post. In other brand partnerships, the brand asks the influencers to post sponsored content regularly over some time. 

Some different types of influencer brand collaborations include:

  • Brand ambassadorships
  • Giveaways
  • Affiliate posts
  • Product collaborations
  • Brand page takeovers

Find Influencers For Your Campaign With Lionize

Lionize is an influencer marketing platform that makes finding the best influencers for your brand’s campaign easy. Specify what you’re looking for, and our influencer partners can apply to participate in your campaign. Then, pick and choose the influencers that look like the best fit. Get started today.