The Lion's Den
What Is the Best Tool to Find Social Media Influencers?
Influencer Search Tool
Influencers are everywhere these days. You hear about influencers on the news, see them on red carpets and at award shows, and of course, view their posts online. And yet, when it comes time to partner with social media influencers for a marketing campaign, finding the right influencers can be a challenge.
So how do you find relevant influencers? Is there an influencer marketplace? What are the best influencer marketing platforms? In this blog, we’ll review everything about how to find the right influencer for your brand.
How to Find Influencers for Your Brand Using Influencer Marketing Tools or an Influencer Marketing Platform
Unfortunately, there is no end-all-be-all influencer database. Instead, there are three main ways you can find influencers for your brand that resonate with your target audience.
Use A Web Search Engine
The first option is using a general web search engine like Google, searching terms related to your brand and industry. Generally, marketers have mixed results with this method since narrowing down the results is challenging.
Organically Search Social Media
Another way to find influencers for your brand is by searching social media platforms. Once you choose a social media platform, you can explore that platform or use the built-in search feature to look for influencer partners. Search hashtags relevant to your brand and look through the accounts posting content with those hashtags. You may find some great influencer partners this way.
Use An Influencer Search Tool
Finally, you can use an influencer search tool or influencer marketing platform to find influencers. An influencer marketing tool allows you to search through lists of influencers according to the qualities most important to you. Once you enter your search terms, the tool will return relevant influencers and accounts that meet your qualifications.
What Is the Best Tool for Finding Social Media Influencers for Your Brand?
Marketers interested in using an influencer search tool have plenty of options. There are free and paid influencer discovery tools online, and you may need help to pick the best one. While there’s no universal best search tool, here are some qualities that the best influencer marketing tools and Instagram influencer search tools should have:
- Comprehensive search features (filter, sort, etc.)
- Large database of authentic influencers
- User-friendly platform
- Reasonable pricing options
- Strong reviews from other users
- Reliable customer service
Don’t be afraid to try several different search tools and compare your results. You might find a great influencer partner with one search tool who didn’t show up in the results a different tool provided.
Instead of using search terms, some marketers would prefer to browse through a list of influencers. That leads to the question: “Is there a database for influencers?” The answer is yes; there are several influencer databases. These databases are lists of influencers, including their names, handles, and other key details about their accounts. You can browse one of these databases to find even more potential influencer partners for your brand.
How to Find Instagram Influencers for Your Brand Free
Instagram is the go-to social media platform for influencer marketing, thanks to the incredible number of Instagram users and the variety of influencers on the platform. Unfortunately, the high quantity of Instagram accounts can make it difficult to find influencers to work with for your campaigns. Marketers are left wondering how to find influencers on Instagram for free.
Find Instagram Influencers Free
Your options for finding Instagram influencers are the same as those listed above — web search, Instagram search, or using an influencer search tool. Any of these options can help you discover great influencers, and you don’t have to spend any money doing so.
However, free search tools are free for a reason. They generally have limited features or less up-to-date information compared to paid options. That doesn’t mean you can never find useful results with these tools, only that you’ll have to invest more time and effort.
Paid Vs. Free Tools To Find Instagram Influencers
If you want to find high-quality, reliable Instagram influencers quickly, a paid search tool is the way to go. These tools generally allow you to search through curated lists of top influencers with advanced search features—filter influencers by location, number of followers, engagement rate, and other key metrics.
Paid tools may even include artificial intelligence (AI) features or connect you with a real influencer marketing expert for help. These features make all the difference, saving you time and setting your influencer marketing campaign up for success.
How Lionize Can Help with Your Influencer Marketing Campaigns
Lionize is an influencer marketing platform that uses artificial intelligence (AI) to make influencer marketing as simple as possible for brands. Instead of spending hours weekly managing your influencer campaigns, you can cut down that time investment to minutes using Lionize.
The process starts with recruitment when you define your influencer marketing strategy — with the help of your dedicated account manager. From there, potential influencers in Lionize’s selective group apply to participate in your campaign if it interests them. You can then choose influencers from this list to work with and activate your campaign. Once launched, it’s merely a matter of campaign management and tracking its results conveniently through the Lionize platform.
Get started with Lionize today.