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What Is the Best Tool to Find Social Media Influencers?

Influencer Search Tool
What Is the Best Tool to Find Social Media Influencers?

Influencers are everywhere these days. You hear about influencers on the news, see them on red carpets and at award shows, and of course, view their posts online. And yet, when it comes time to partner with social media influencers for a marketing campaign, finding the right influencers can be a challenge. 

So how do you find relevant influencers? Is there an influencer marketplace? What are the best influencer marketing platforms? In this blog, we’ll review everything about how to find the right influencer for your brand. 

How to Find Influencers for Your Brand Using Influencer Marketing Tools or an Influencer Marketing Platform

Unfortunately, there is no end-all-be-all influencer TikTok or Instagram influencer database. Instead, there are three main ways you can find influencers for your brand that resonate with your target audience. 

Use A Web Search Engine

The first option is using a general web search engine like Google, searching terms related to your brand and industry. Generally, marketers have mixed results with this method since narrowing down the results is challenging. 

Organically Search Social Media

Another way to find influencers for your brand is by searching social media platforms. Once you choose a social media platform, you can explore that platform or use the built-in search feature to look for influencer partners. Search hashtags relevant to your brand and look through the accounts posting content with those hashtags. You may find some great influencer partners this way.

Use An Influencer Search Tool

Finally, you can use an Instagram influencer search tool or influencer marketing platform to find influencers. An influencer marketing tool allows you to search through lists of influencers according to the qualities most important to you. Once you enter your search terms, the tool will return relevant influencers and accounts that meet your qualifications. 

What Is the Best Tool for Finding Social Media Influencers for Your Brand?

Marketers interested in using an influencer search tool have plenty of options. There are free and paid influencer discovery tools online, and you may need help to pick the best one. While there’s no universal best search tool, here are some qualities that the best influencer marketing tools and Instagram influencer search tools should have:

  • Comprehensive search features (filter, sort, etc.)
  • Large database of authentic influencers
  • User-friendly platform
  • Reliability
  • Reasonable pricing options
  • Strong reviews from other users
  • Reliable customer service

Don’t be afraid to try several different search tools and compare your results. You might find a great influencer partner with one search tool who didn’t show up in the results a different tool provided. 

Instead of using search terms, some marketers would prefer to browse through a list of influencers. That leads to the question: “Is there a database for influencers?” The answer is yes; there are several influencer databases. These databases are lists of influencers, including their names, handles, and other key details about their accounts. You can browse one of these databases to find even more potential influencer partners for your brand.  

How would someone find a social media influencer?

Finding the right social media influencer for marketing campaigns can be pivotal for brands and marketers to enhance their outreach and engagement. The process involves several strategies that cater to varying needs and resources.

Using Social Media Platforms Directly

Explore social media platforms where your target audience is most active. Utilize built-in search functions to sift through hashtags, trends, and topics related to your brand. This organic search helps in identifying influencers who are already engaging with your brand’s niche.

Employing Influencer Marketing Platforms

For a more streamlined approach, consider using dedicated influencer marketing platforms such as BuzzSumo, Upfluence, or Hootsuite. These platforms offer advanced search capabilities including demographic filters, engagement rates, and topic relevance, which aid in pinpointing influencers who align with your brand values and audience.

Engaging with Influencer Agencies

Partnering with influencer agencies can also be beneficial. Agencies like IMA, InfluencerDB, and Lionize have extensive networks of influencers and offer personalized services to match brands with the right influencers, handling negotiations and campaign management as well.

To ensure effective collaboration it is essential to define your campaign goals clearly, understand the influencer’s audience and influence, and maintain open communication throughout the campaign process.

How to Find Instagram Influencers for Your Brand for Free

Instagram is the go-to social media platform for influencer marketing, thanks to the incredible number of Instagram users and the variety of influencers on the platform. Unfortunately, the high quantity of Instagram accounts can make it difficult to find influencers to work with for your campaigns. Marketers are left wondering how to find influencers on Instagram for free. 

How to Find Instagram Influencers for Your Brand Free

Find Instagram Influencers Free

Your options for finding Instagram influencers are the same as those listed above — web search, Instagram search, or using an influencer search tool. Any of these options can help you discover great influencers, and you don’t have to spend any money doing so. 

However, free search tools are free for a reason. They generally have limited features or less up-to-date information compared to paid options. That doesn’t mean you can never find useful results with these tools, only that you’ll have to invest more time and effort. 

Paid Vs. Free Tools To Find Instagram Influencers 

If you want to find high-quality, reliable Instagram influencers quickly, a paid search tool is the way to go. These tools generally allow you to search through curated lists of top influencers with advanced search features—filter influencers by location, number of followers, engagement rate, and other key metrics.

Paid tools may even include artificial intelligence (AI) features or connect you with a real influencer marketing expert for help. These features make all the difference, saving you time and setting your influencer marketing campaign up for success. 

Which Influencer Marketing Platform is Best?

Finding the right social media influencers for your brand is crucial for the success of influencer marketing campaigns. Several tools are available to help identify influencers who align with your brand’s values and target audience. Here are some of the best tools to find social media influencers:


Influencity is an influencer marketing platform that provides extensive search and discovery features. It allows you to filter influencers based on demographics, interests, engagement rates, and other criteria. The platform also offers analytics and campaign management tools.


Traackr is an influencer management platform that helps brands identify influencers, build relationships, and measure the impact of influencer campaigns. It offers influencer discovery based on relevance, resonance, and reach.


Upfluence is an influencer marketing platform that allows brands to discover influencers, manage campaigns, and analyze results. It provides a vast influencer database, real-time analytics, and tools for outreach and relationship building.


AspireIQ is an influencer marketing platform that assists brands in finding influencers, managing collaborations, and measuring campaign performance. It emphasizes data-driven insights and influencer relationship management.


SocialBee is a social media management tool that includes an influencer discovery feature. It helps you find influencers based on keywords, hashtags, and locations across multiple social media platforms.


BuzzSumo is a content discovery tool that can also be used to identify influencers. It allows you to search for influencers based on topics, keywords, or domains, providing insights into their content performance.


FollowerWonk is a Twitter-specific tool that helps identify influencers based on Twitter bio keywords, location, and follower count. It provides analytics and helps discover influencers who are active in specific niches.


Hootsuite is a social media management platform that offers a social listening feature. By monitoring relevant keywords and hashtags, you can identify influencers talking about specific topics or industries.


NinjaOutreach is a platform designed for influencer marketing and outreach. It allows you to find influencers, bloggers, and social media personalities based on keywords, topics, and location.


We built Lionize to fill in the gaps left by the other great influencer marketing platforms out there. We wanted a platform that allowed brands to find tons of influencers in their niches without paying the hefty fees of an influencer marketing agency. To do this, we utilized the latest AI technology to create a platform that finds the right influencers for your campaigns, manages your campaigns, and tracks result, all with a few clicks.

How Lionize Can Help with Your Influencer Marketing Campaigns

Lionize is an influencer marketing platform that uses artificial intelligence (AI) to make influencer marketing as simple as possible for brands. Instead of spending hours weekly managing your influencer campaigns, you can cut down that time investment to minutes using Lionize. 

The process starts with recruitment when you define your influencer marketing strategy — with the help of your dedicated account manager. From there, potential influencers in Lionize’s selective group apply to participate in your campaign if it interests them. You can then choose influencers from this list to work with and activate your campaign. Once launched, it’s merely a matter of campaign management and tracking its results conveniently through the Lionize platform. 

If you’re ready to take the headache out of influencer marketing, Book a Discovery Call with Lionize today.