How To Do An Influencer Search?

When planning an influencer marketing campaign, one of the most challenging parts is often finding the right influencers. Partnering with the right influencers makes all the difference in your campaign, but many marketers don’t know how to find them in the sea of creators producing content on social media. 

It all comes down to completing an influencer search. Use this guide to learn how to find influencers for your brand that will contribute to your successful influencer marketing campaigns. 

How Do I Find Influencers to Market My Product?

There are several ways to find influencers to market your product. Consider these avenues:

Conducting a Manual Search on Social Media

Every major social media platform has a built-in search function. You can use these search tools to look for influencers posting content related to your industry. This is a great way how to find influencers in your niche. For example, search hashtags relevant to your business or industry, then comb through the posts that appear. The posts with higher than average engagement and come from creators with significant followings are the ones to pay closer attention to. 

Using Free Influencer Search Tools or an Influencer Database

You can also search for influencers with various free influencer marketing tools and influencer databases online. These tools look through lists of influencers and return results according to your search criteria. Bear in mind that these free tools often have significant limitations. For instance, you may only be able to do a few searches or see a few results before hitting a paywall. 

Using the Best Influencer Search Tools

The last and likely best option for finding influencers is using premium influencer search tools like Lionize. These tools generally curate lists of the best influencer partners and allow you to search through them to find the ideal influencers for your campaign. You tell these tools what qualities you want from your influencers, and the tool acts as a matchmaker to find the influencers that best fit those parameters. From there, you can choose which influencers to add to your campaign. 

How Do You Search Instagram Influencers?

If you’re specifically looking for Instagram influencers, you can use any options described above and tailor them to Instagram. Here’s how to find influencers on Instagram:

For a manual search, use relevant hashtags in Instagram’s search function. You can also look at your brand’s followers and the accounts that follow your competitors. There may be suitable influencers in these lists, and they have already shown an interest in your niche. 

You can find Instagram-specific free search tools online which may help you identify suitable Instagram influencers. Once again, your best bet will likely use a premium Instagram influencer search tool. Look for search tools that allow you to dig deeper into influencer profiles and create precise searches of Instagram creators. 

How Do I Find Content Creators on Instagram?

Content creators are everywhere on Instagram, so it’s no wonder the platform is the most popular for influencer marketing. Spend time on the platform looking for creators in your niche who stand out. 

When you’re ready to start building your campaign, use one of the methods for searching Instagram influencers. You’ll find the content creators you need either manually or with the help of a search tool. 

What Is the Best Influencer Search Tool?

With so many influencer search tools, it’s hard to say which is the best. Look for a search tool that offers comprehensive, advanced search options, allows you to sort and filter results, and draws from a solid list of top influencers. Generally, these won’t be the free tools you can find online. 

How Do I Track Influencer Content?

Once you launch your campaign, you’ll need to track the content your influencers post to know how your campaign is performing. You may be able to manually track the performance of these posts, depending on the size of your campaign, but that’s inconvenient and time-consuming. 

Instead, use one of the influencer marketing tools that automatically track your influencer content for you. This automatic tracking will save you lots of time and make it much easier to gauge the success of your campaign. 

How Lionize Can Help

As an influencer search tool and marketing platform, Lionize simplifies the process of recruiting influencers for your campaigns. 

You specify what type of influencers will best suit your campaign (with the help of your Account Manager), creating an ideal influencer profile. Lionize then finds influencers that fit your parameters and want to work with your brand. Approve and deny influencers until you have your list of influencer partners ready to go—all the selection decisions are entirely up to you. 

Get started with Lionize today to find your ideal influencers.