How Do I Find Micro-Influencers Near Me?

Micro-influencers are (ironically) the big thing in influencer marketing. While not what many people think of when they imagine social media influencers, they boast plenty of social media followers, engaged audiences, affordable rates for brand sponsorships, and more visibility than you might think. As such, micro-influencers can be a point of emphasis for influencer marketing campaigns.

Utilizing an influencer search tool to work with local micro-influencers is a top strategy for promoting your brand’s product or services. Before you can reap the benefits of this strategy, though, you need to learn how to find micro-influencers in your area. Try these tips:

How Do You Find Local Micro-Influencers?

You have a few options for how to find local influencers for my brand on Instagram or another social media platform. One is to manually search social media using hashtags and keywords related to your brand. Then, you scroll through the results and look for high-performing posts from micro-influencers in your area. As you might be able to guess, this strategy is time-consuming and tedious.

A more efficient way of finding local micro-influencers is to use an influencer search tool or influencer marketing platform. The best influencer search tools allow you to filter by details like location and follower count. Once you specify that you want to see local micro-influencers, the tool will filter your results so you only see micro-influencers in your area. 

There are free tools to find Instagram influencers, but these tools often have significant limitations. Paid search tools and platforms are likely to offer much more comprehensive results. The best way to find micro-influencers on Instagram is by using a combination of these strategies until you get the results you’re looking for and to level-up your local influencer marketing efforts. 

What Is The Best Influencer Search Tool to Find Local Influencers and Relevant Influencers?

There are so many influencer search tools out there that it can be difficult to decide which one is best. Really, no one tool is the best for everyone. 

You should look for an influencer search tool that ticks the following boxes:

• User-friendly
• Comprehensive search functions (sort, filter, etc.)
• High-quality influencers
• Cost-effective
• Strong reviews from other brands

Any influencer search tool that has all these qualities is a great one to use to find micro-influencers. 

How Would You Find A Specific Micro-Influencer?

If you’re looking for a specific micro-influencer to partner with to reach your target audience rather than micro-influencers generally, the best way to find that person is to search for them directly. Provided you know their name or username, input that information into the built-in search function on the person’s social media platform. 

You may not have this information, though. In that case, try searching hashtags you know this person uses and scrolling through the results. Using Google to search terms related to this person’s content may also help. 

How Do I Contact Influencers Directly? Do I Need to Use Influencer Marketing Platforms?

Once you’ve found influencers you want to work with, it’s time to reach out and propose a partnership. You don’t have to necessarily connect through influencer marketing platforms. Of course, one option is to contact the influencer via direct message on the social media platform they use. Direct messaging is convenient and easy but also somewhat informal. Plus, some influencers do not allow direct messages at all or messages from accounts they don’t follow. 

Another option is to contact influencers through their business emails. Many influencers list a business email in their account bios or somewhere else on their accounts. Find this email address, then create a concise email detailing why you want to work with that person and what you propose. 

How Do I Hire A Micro-influencer?

After you reach out and the influencer agrees to work with your brand, the next step is finalizing that relationship. How exactly you hire a micro-influencer will depend on both your preferences and the way you contacted the influencer in the first place.

If you reach out through the influencer’s management company, the management may have a set policy for hiring their micro-influencers. If, instead, you use an influencer marketing platform, the platform will walk you through the next steps of hiring the micro-influencers you chose. 

The most difficult part of hiring micro-influencers is finding ones that are right for your brand. Once you know how to find micro-influencers on Instagram or any other social media platform of your choosing, the process generally gets easier. 

How Much Does It Cost To Hire A Micro-influencer for Influencer Marketing?

One of the advantages of working with micro-influencers is that they generally charge much more affordable rates than mega-influencers and celebrities. Each micro-influencer sets their own rates, so there’s considerable variety in the prices brands pay to work with micro-influencers.

That said, micro influencers charge rates for sponsored Instagram posts range from around $100 to $500 per post. The rates that these influencers charge on other platforms may be different. 

Connect With Top Micro-Influencers Through Lionize

Lionize is an influencer marketing platform with the influencer marketing tools that makes it easy to find and connect with micro-influencers in your area. Use our influencer marketing tool to find influencers who are perfect partners and go through the remaining steps to launch a successful influencer marketing campaign and reach your target audience. Schedule a free strategy session now!