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How Do I Track My Influencer Activity?
Influencer Search Tool
One of the first steps in running a successful influencer marketing campaign is finding the right partners for your brand, perhaps using an influencer search tool. Once you find those influencer partners and launch your campaign, the tricky part is tracking influencer activity.
If you don’t track your campaign activity, you’ll have no way of knowing what’s working and what’s not. To make sure your campaign supports broader strategic business goals, you need to know what’s going on with your sponsored influencer posts. Let’s break down exactly how to measure influencer marketing success.
How Do I Track My Influencer Activity?
Tracking your influencer activity may sound as simple as opening up social media and clicking through your influencer partners’ posts. While it’s always a good idea to manually check in with your influencers’ social media activity, that’s by no means an effective or efficient way of tracking your entire campaign.
Instead, track influencer activity using digital tools designed for that purpose, like an influencer marketing platform. These tools will connect to your campaign and automatically track key metrics for you as your campaign progresses. You can watch your campaign performance play out from a convenient, easy-to-understand online dashboard that lays out all the relevant details.
How to Track Influencer Performance
Similarly, you can use these same types of tools to track the performance of individual influencers. Many influencer marketing campaigns include more than one influencer brand partner. At any given point, you may have five, ten, or even dozens of influencers working with your brand, and it can be challenging to make sure they’re all meeting your expectations.
Dig into your influencers’ performance using an influencer marketing platform. The platform should track how the influencer’s campaign posts are performing online compared to the others in your campaign. You may also see details about the influencer’s overall account performance over the given period.
How Do You Track Influencer Impact?
When you launch an influencer campaign, you have a goal. There’s an impact that you want the campaign to have on your brand. So, how can you track whether your influencers are actually achieving that impact?
Make sure your goals are concrete, such as increasing traffic to your website by X percent. Then, use digital tools such as an influencer marketing platform to track your campaign’s progress toward that goal. Depending on your goals, you may even be able to break down your progress further and look at the impact of specific influencers or posts.
How Do I Track My Influencer ROI?
The return on investment (ROI) for influencer marketing is one of the highest among all forms of marketing. According to the majority of marketers, influencer marketing offers a better ROI than traditional media, so it’s no surprise that this marketing strategy continues to grow more popular each year.
Calculating your exact ROI from influencer marketing can be tricky, though, because your returns from the campaign won’t necessarily be strictly monetary. In terms of how to measure influencer marketing ROI, focus on comparing the expense of your campaign and the tangible benefits your campaign provides for your brand. Using tools like unique discount codes and affiliate links can help you track the sales directly tied to your influencer marketing efforts.
What Is a KPI for an Influencer?
Key performance indicators (KPIs) are quantifiable metrics that help businesses determine their performance toward a given objective. The specific indicators that companies look at depend on the industry they operate in, the goals they’re working toward, and the tools they have to measure and track crucial metrics.
For influencer marketing, there are several KPIs that marketers can consider. Here are some examples:
- Conversions: The number of times a user answers a call to action included in the posts that are part of your influencer marketing campaign. For instance, if the user clicks on an affiliate link in the post and makes a purchase.
- Social media followers: The number of accounts following your brand’s social media pages will hopefully increase as your influencer campaign boosts brand awareness.
- Reach and impressions: Reach is the number of people who see a post, and an impression occurs each time the social media platform puts the post in someone’s feed. High reach and impressions tell you your campaign is visible and effectively getting to your audience.
- Engagement rate: The number of likes, comments, shares, and other interactions with your campaign posts as a percentage of the number of people who viewed the post.
Run a Successful Influencer Marketing Campaign with Lionize
As an influencer marketing platform, Lionize does the heavy lifting of tracking your campaign results for you. You can see all your post activity and top-performing influencers within the Lionize dashboard, alongside other key metrics. Dig deeper into the performance of any of your influencers or your campaign posts with a few easy clicks.