TikTok Vs Instagram Influencers: Which Is Right For Your Brand?

TikTok and Instagram are two of the top social media platforms in the social media scene, each with billions of monthly users. But which social media app is best for social media marketing? Brands interested in marketing their products or services can reach massive, engaged audiences on either of these social media channels, especially through influencer marketing. 

Both TikTok and Instagram influencers are able to create content that builds audiences full of interested consumers, and brands can use that connection. One of the first things these brands do is find potential influencer partners using an influencer search tool. Even before that, though, marketers have to decide between TikTok vs Instagram influencers. Each app offers different content formats and editing tools, among several other key differences.

It’s not an easy decision, so here are some of the factors you need to consider when it comes to TikTok vs Instagram for business: 

Is TikTok Marketing Right For Your Brand?

When it comes to short-form video content, TikTok marketing is an incredibly effective tool, but that doesn’t necessarily mean it’s the right choice for every brand. Some brands will benefit more than others from marketing efforts on TikTok. Generally, consumer-focused brands will see greater returns from TikTok marketing than business-to-business (B2B) brands. Some B2B brands certainly do use TikTok marketing successfully, but other marketing channels may be more effective for those businesses. 

For business-to-consumer (B2C) brands, TikTok marketing and influencer marketing, in general, is a game-changer. Marketing your products this way is cost-effective and has a significant impact, especially for brands targeting younger audiences. If your brand is B2C and has a target market of people under 35, TikTok marketing is likely just right for you. 

Is It Worth Using TikTok For Business?

Each team has to determine whether the investment in TikTok marketing will provide enough in return to be worthwhile. Here are some vital stats for TikTok users vs other social media users that may help you make your decision:

• TikTok has the highest engagement rate of any social media
• Over 1 billion people use TikTok
• On average, people spend more time on TikTok than any other social media platform
• TikTok is the most popular mobile app globally 

All these statistics show the power of TikTok as a business tool for connecting with your target audience. Weigh the costs of investing in TikTok marketing against the significant returns that the investment can offer your brand. 

Is TikTok Better For Advertising Than Instagram?

Both TikTok and Instagram are great platforms for advertising your brand’s products or services. There’s no one-size-fits-all answer to which platform is better for advertising because it depends on your brand’s goals and needs. 

If you want to reach a younger audience, advertising on TikTok is probably the way to go. If your target market is broader in age, Instagram stories and posts are likely better for helping you reach that audience. 

Your budget may also play a role. In general, advertising on Instagram may be somewhat more expensive than advertising on TikTok, at least for now. When you’re comparing TikTok vs Instagram influencers’ cost, influencers can currently often command higher prices on Instagram.  

Is Instagram Or TikTok Better For Marketing?

There’s no way to say whether Instagram or TikTok is better for marketing in general. If you want to know which one of these platforms will be better for your brand, specifically, you’ll have to weigh several factors. Ask yourself questions like:

• What is the average age of our target audience?
• What form of content do we want to use to promote our brand?
• Is organic reach a priority for our brand?
• What is our budget for the influencer marketing campaign?

TikTok offers a cost-effective way to reach younger audiences, including through organic reach. Instagram marketing, on the other hand, is often more expensive but allows for a greater variety of content types and target demographics. There is no right or wrong answer here. You simply have to choose the platform that fits your brand’s needs for your campaign. 

Is It Easier To Go Viral On TikTok Or Instagram with Your Target Audience?

Going viral is something brands and influencers are always hoping to do on social media. When short-form videos go viral, they attract a much larger audience and are more likely to make a significant impact. In other words, people are always trying to figure out how to go viral since it can be so beneficial. 

Generally speaking, TikTok is more geared toward viral content than Instagram. The current TikTok algorithm makes it easier to reach new audiences as long as your content is interesting and engaging. By contrast, Instagram’s structure focuses more on showing users content from those they’re already following or indicated an interest in. 

Manage Influencer Marketing Campaigns for TikTok and Instagram Users from One Platform

When comparing Tik Tok vs. Instagram influencers, which is right for your brand? One, both, or neither? Whether you’re marketing your brand on Instagram or TikTok (or both!), it makes a huge difference to use influencer tracking tools. An influencer marketing platform like Lionize takes all the guesswork and tedious tasks out of influencer marketing. In just a few steps, you can set up and launch a successful new influencer marketing campaign on your preferred social media platform. See how the platform works with a free Lionize demo.