Influencer Tracking Tools
The key to successful marketing campaigns is using the right tools, and influencer marketing is no exception. From a top influencer search tool to premier influencer tracking tools, marketers should take advantage of all the tools at their disposal to set their influencer campaigns up for success.
Tracking your influencer metrics can be challenging, especially during your first campaign. Here’s what you need to know about how to track influencer performance to ensure your campaigns are as successful as possible.
Brands we’ve worked with
What is Lionize?
Lionize helps brands and agencies unlock the full potential of Influencer Marketing. Our A to Z solution manages every aspect of the Influencer Marketing process for you. With our software, you will save time and money while improving results. Our AI powered tech manages the entire partnership lifecycle for you within one easy-to-use platform.
Influencer Search. Simplified.
1. Simplify the influencer search process
Start by defining your strategy and setting up a campaign. Lionize uses its proprietary algorithm fueled by AI to put your campaign in front of the right creators in your brand’s niche, including micro-influencers you may have missed doing a manual search.
The first step is figuring out what type of Influencers will tell your story best. With Lionize, you’ll find authentic and unique partners that fit your brand. Our proprietary search engine identifies talent from the entire world of social media based on an ideal Influencer profile you’ll create with the help of your Account Manager.
2. Select the right influencers
Once your campaign goes live, relevant creators will apply and show up in your dashboard. The Lionize Influencer Search Tool allows you to review their applications and reach out to the top candidates.
At this stage, Lionize becomes a ‘digital match-maker.’ Much like a dating app, you’ll be presented with a list of targeted Creators that fit your parameters and want to work with you. You’ll approve and deny based on who you feel is the best fit. These selection decisions are under your complete control.
3. Manage your influencer campaigns
After you select which influencers you want to work with, Lionize activates and manages the campaigns for you.
Lionize manages the status of each relationship on your behalf through its automated communication and reminder system. No more juggling hundreds of emails back and forth or messy tracking in spreadsheets.
4. Automated Creator Campaign Reporting
Track performance as influencers promote your brand. Select more creators or reactivate old campaigns with the click of a button. From influencer search to campaign management to reporting, Lionize streamlines processes to save time and increase your influencer marketing ROI.
On your Lionize dashboard, you’ll be able to track your top performers and all post activity. We share a wide variety of data and metrics behind each piece of content created by your Influencers including engagement and reach.Want to repurpose these posts for other digital efforts? No problem, we make it easy to export all of your campaign data and UGC.
How Do I Find Influencers Data?
While you’re in the search stage of your influencer marketing campaign, it’s important to use reliable influencer data to help you decide on your influencers. Some profiles look great on the surface but are fake accounts or otherwise wouldn’t make good partners for your brand. Doing some influencer data analytics can help you pick out the top influencer candidates from the ones you should avoid.
There are several places where you can find this data. Looking on social media directly will provide some basic data like follower count and number of posts. Use an influencer search tool or influencer analysis tool to get more details, though. These tools will help you find out more about your potential influencer partners.
How Do I Track Influencer Analytics?
It’s often not enough to look at static influencer metrics. To truly understand whether an influencer would make a strong partner for your brand, you need to track influencer analytics over time.
How has their influencer account performed over the last year? What’s likely to happen with the account going forward? Using an influencer marketing platform to track and analyze details like these will help you better understand your influencers.
How Do You Retain and Manage Influencers?
Once you know which influencers you want to work with, the next step is reaching out to retain those influencers as partners for your brand. Contact the influencers you chose via email or direct message and go forward with the ones who seem like the right fit.
Managing your new influencer partners will require you to make sure everyone posts what they agreed to. It’s a job that requires careful attention to detail to make sure nothing falls through the cracks.
How Do You Keep Track of Influencers?
An influencer database is one of the best ways to keep track of the influencers working with your brand. This database will include all the key details about each influencer and their work for your brand, making it easy to see where everyone stands. With your own database, you won’t have to worry about forgetting one of your influencer partners or losing track of someone during the campaign.
How Do I Create an Influencer Database?
To create your own influencer database, consider all the details you want to track about each influencer. Beyond basic details like their names, usernames/handles, and contact information, what else do you need to know about each of your influencers? Make a column for each piece of information and give each influencer a row.
Fill in all the information about each influencer as you go. Keep your database updated so you can always refer back to it and know where all your influencers stand.
How Do I Track My Influencer Data?
When your campaign’s up and running, you need to stay on top of your influencer data. The best way to do so is by using an influencer marketing platform. Using the platform will connect directly to your campaign and automatically track your influencer data for you. For example, if you’re running a campaign on Instagram, the platform will report your Instagram influencer metrics to you for review.
How Do I Monitor Influencer Posts?
You can generally use an influencer marketing platform to monitor your influencer partners’ campaign posts, too. Use the platform to see how individual posts are performing, what appears to work well, and what could stand to change in future campaigns. Monitoring posts manually is possible, but that’s tedious and not the best use of anyone’s time when the platform can do the same work automatically.
How Do You Set KPIs for Influencers?
Marketers often wonder how to measure influencer marketing success. Is a campaign successful when your brand page gains many new followers? When you achieve lots of conversions? When you see an uptick in sales?
In reality, each brand sets its own measures of success in influencer marketing. Choose your goals for your campaign, then set measurable key performance indicators that directly tie into those goals.
How Do You Track Influencer Impact?
If you want the best influencer marketing results, you need to measure impact. You want to know that your campaign is having an impact on the audience and on ultimately on your brand. Track influencer impact with concrete metrics like brand mentions, conversions, or sales. Using unique hashtags, coupon codes, and affiliate links for your campaign will help distinguish this impact from your other marketing efforts. Using an influencer marketing campaign, you may even be able to break down the impact by influencer and post for greater insights.
Which Tool Is Used for Influencer Marketing Campaigns?
The common denominator in all these questions about tracking and improving the performance of your influencer campaigns is using the right influencer marketing tools. Just like there are tools for influencers, a wide variety of tools are available to marketers to help them run with campaign management.
You can use an influencer search tool, influencer database, influencer tracker, and more to keep your campaigns running smoothly. Often, the best choice is to use an influencer marketing software platform that combines all these other valuable tools. Influencer marketing platforms can help you manage influencer relationships and fine-tune your influencer marketing strategies.
Lionize: The All-in-one Influencer Marketing Platform to Help with All Your Influencer Campaigns
Lionize is an influencer marketing tool that has everything you need to make influencer marketing work for your brand. Within the platform, you can easily find influencers that meet your criteria, add them to your campaigns, and track the results of those campaigns. It’s the must-have tool for any brand interested in running successful influencer marketing efforts without all the hassle.
Book a discovery call to see the Lionize platform in action.