The Lion's Den
What Are the Four Types of Influencers?
Instagram Marketing
When you’re just getting started with influencer marketing, knowing which social media influencers your brand should work with on collaborations can be confusing. This is where knowing the different types of influencers and their specific characteristics will help.
This article will go over the different types of influencers and the most important things you should pay attention to when picking an influencer to work with your brand. Keep reading to get all the details.
How Are Influencers Categorized?
Typically, influencer categories are defined by their follower count on a social media platform. Knowing the different types of influencers is important when choosing someone to collaborate with for an influencer marketing campaign.
If you know what type of influencer someone is, it’s easier to estimate how much reach their posts get and the type of audience interactions they will have with their content. Influencers with smaller follower counts will have less reach, but their posts can often have higher engagement rates. This means there are pros and cons to each type of influencer.
What Are the Different Types of Influencers
The types of influencers can be broken down into four categories. This section will break down each type of influencer and their common characteristics.
The Four Types of Influencers
The four types of influencers are:
- Nano influencers: Content creators that fall into this category will have between 1,000 to 10,000 followers. Nano influencers may be relatively new content creators or those with very niche audiences. Their posts will get less reach, but their audiences are often highly engaged, and promoting with them is the most affordable.
- Micro influencers: Micro influencers have between 10,000 and 100,000 followers. The benefits of promoting with micro influencers are similar to nano influencers in many ways. They often have engaged audiences and good relationships with them. Promoting through them is slightly more expensive, but you get more reach for your money.
- Macro influencers: Macro influencers have between 100,000 and 1 million followers. Macro influencers are on the high end of cost per promotion, but you will get much more reach with them. Their engagement rates may drop off a bit from the first two options, but promoting through them will help brands that want to reach a broader audience.
- Mega influencers: If you want to make your brand stand out as an authority, promoting through mega or celebrity influencers with 1 million or more subscribers can be a great idea. The cost per promoted post will be significant here, but this can be an excellent option for large brands that want to do a big brand awareness campaign.
There are pros and cons to each of these types of influencers. Often, the best bet to choose the right option for your brand will be to determine your budget and the type of marketing campaign you want to run. If you want additional help, Lionize can help you find the right influencers for your needs based on detailed artificial intelligence software.
Do the Types of Influencers Vary on Social Media Platforms?
The categories of influencers will remain the same on every major social media platform, such as YouTube, Instagram, Facebook, TikTok, or Twitter. Each of these major platforms has userbases of similar sizes, which would make the different types of influencers on them fall into the same categories based on follower count numbers.
However, if you want to partner with influencers on up-and-coming social media platforms like the Supernova Social Network or Caffeine.tv, then the types of influencers may vary depending on how much of an active user base those platforms have.
Sticking to the major social media channels will be the best bet for most brands looking to get started with influencer marketing. For the most part, all you need to be concerned with is the main four types of social media influencers.
What Makes Someone a Good Influencer?
To pick the best influencers for your brand, it’s essential to know the characteristics that make someone a good influencer. Good influencers are:
- Authentic in the way they portray themselves and interact with their audience.
- Actively engaged by responding to comments, messages, and consistently creating content that provides value to their followers.
- Trustworthy by having a history of following through on what they say and a consistently positive brand image.
- Quality content creators who know how to do the necessary edits, videography, photography, or come up with compelling ideas that get your brand’s message across.
If you choose influencers who display these qualities, it’s much more likely you will see success in your influencer marketing efforts.
How Lionize Can Help with Your Influencer Marketing Strategy
Picking out the right influencers to partner with your brand can feel confusing, but it doesn’t have to be. Lionize is an influencer marketing platform that will help match you with the right influencers for your brand’s needs.
Lionize does this by using artificial intelligence software that learns about your business, influencer marketing goals, budget, and more. All of this is done through an easy process of filling out a questionnaire, followed by getting detailed influencer matches you can sort through.
In addition to helping you find the right influencers, Lionize will benefit your influencer marketing strategy by helping you automate influencer management, tracking important data, and providing insights that help you improve your influencer campaigns.
To learn more about Lionize and our resources available for influencer marketing, Book a Discovery Call today.
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