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How Do Instagram Influencers Use Marketing?

Instagram Marketing
How Do Instagram Influencers Use Marketing?

Instagram is one of the world’s most popular social media platforms, with over 1 billion active users. It’s also home to some of the biggest influencers in the world. Some people would even say that Instagram is the best platform for executing an influencer marketing strategy. 

But since many people still have questions about Instagram influencer marketing and the types of influencer marketing, in this article, we’ll break down some key points you need to know. 

What Is Influencer Marketing?

Influencer marketing is an increasingly popular social media marketing strategy in which brands collaborate with influencers to promote their products. That raises the question, though, “what is an influencer?” 

Influencers are social media users who accumulate followers on their chosen social media platforms and make connections with their audiences. They can use that connection to impact their followers’ purchasing behavior, which is why influencers make such great partners for brands. 

During influencer marketing campaigns, brands connect with influencers who they want to promote their products or services. In exchange for payment, the influencers then post content (video, images, text) to their social media pages for their followers to see. Influencers are opinion leaders, so recommendations or endorsements from influencers carry a lot of weight with their followers. 

The hope of influencer marketing campaigns is for those followers to take action — buy the product, engage with the brand, gain awareness of the brand, etc. — after they see the influencers’ sponsored posts. 

What Is An Example Of Influencer Marketing?

To give you a better idea of what influencer marketing looks like in practice, here are some examples of influencer marketing done well:

  • Sperry: The boat shoe brand Sperry partnered with over 100 Instagram micro influencers to create visual content related to its products, primarily photos of them wearing the shoes. 
  • Naked Juice: This smoothie brand partnered with Instagram influencers in the health and beauty space for its influencer marketing campaign. The influencers posted pictures of the Naked brand smoothies alongside their beauty essentials or daily outfits to highlight the product. 
  • Swarovski: This jewelry company known for its sparkling jewels partnered with a major fashion influencer to produce sponsored Instagram photos around mother’s day. In the photos, she gave Swarovski jewelry to her mother, showing her followers what great gifts the company’s products make. 

These are just a few of the successful influencer marketing campaigns that brands have run on Instagram. They show that brands across industries can benefit from partnering with Instagram influencers.  

What Are The Influencer Marketing Statistics In 2023?

A common question from marketing managers trying to develop brand influencer programs is, “which social media platform is best for influencer marketing?” There isn’t a simple answer, because different platforms may be better suited to different brands, but in general, Instagram is one of the best social media platforms for influencer marketing. And the influencer marketing statistics back that up. So what are the statistics on Instagram influencers?

96% of marketers consider Instagram their preferred platform for influencer partnership. And among the various content formats on Instagram, marketers prefer video Instagrams stories with embedded links. But why is Instagram the best platform for influencer marketing?

Part of the reason why Instagram is so appealing for marketers running influencer marketing campaigns is that the platform offers a range of multimedia options, allowing brands to choose the one that works best for their products and budget. Instagram posts also move users of the platform to action, which is the very goal of influencer marketing campaigns. 

83% of Instagram users browse the platform to find something new. And after looking at posts with product information on Instagram, 87% of Instagram users took action, whether that was making a purchase, visiting a brand’s retail store, or following the brand’s Instagram page. It’s no surprise, then, that brands are expected to increase their influencer marketing budgets in 2023 and beyond to take advantage of this potential. 

How Lionize Can Help With Influencer Marketing

Managing an Instagram influencer marketing campaign from start to finish is no simple feat. You need to locate the right influencers, convince them to work with your brand, ensure they produce the appropriate branded content, and manage their payments for their efforts, among other details. That’s a lot of tasks that can put a strain on already busy marketing departments. Luckily, there’s a solution — working with an influencer marketing platform.

Influencer marketing platforms help brands handle the process of setting up and managing successful influencer marketing campaigns. In particular, Lionize’s influencer marketing platform offers an all-in-one solution for running your influencer marketing campaign. With features like artificial intelligence software and an intuitive user interface, Lionize is the ideal tool to get the most out of influencer marketing. 

To learn more about the ways Lionize can help with your company’s influencer marketing efforts, Book a Discovery Call today. We’ll be happy to help with any questions you have.