The Lion's Den
Where To Hire Influencers?
Instagram Marketing
Many people wonder if hiring an influencer is worth it. Statistics show that it is.
For one thing, according to Influencer Marketing Hub, 61% of consumers trust influencer recommendations, compared to only 38% who trust content produced by brands. For another, the global influencer market size has grown to $16.4 billion, meaning that companies around the world are looking for creators to work with and benefitting from influencer marketing.
But how do you actually go about finding influencers to work with? Lionize has you covered with our quick guide. We’ll talk about how you can find and hire influencers to promote your brand and offer specific suggestions for the social media platforms you might be using.
How Do I Hire An Influencer To Promote My Brand?
The goal for influencer marketing is to connect with influencers on the social media platform of your choice in order to promote your company’s offerings to a highly specific and engaged audience.
To hire an influencer, all you have to do is reach out. Usually, this is done through a direct message on an influencer’s platform of choice, with your brand message including details about the campaign and inquiring about their fees and availability.
How Do I Find Influencers To Work With On Each Social Media Platform?
To make your influencer campaign successful no matter what platform(s) you run it on, you’ll need to find the right influencers to work with. But this is a difficult task for most marketers, with many turning to influencer marketing networks, marketplaces, and agencies to find creators ready to take on work.
When looking for influencers for your brand, you’ll first need to have an idea for your campaign and what kind of creator would fit well in it. Who aligns with your brand values, has a follower base similar to your target audience, and would fit well in the campaign you have drafted up? These are important questions to ask yourself before getting started with your search.
Now let’s talk about how to find content creator partners on a few of the top social media influencer platforms.
Finding Influencers on Instagram
Instagram is the most popular social media platform for influencer marketing by far. According to Oberlo, experts don’t see this changing until at least 2024.
In order to succeed at influencer marketing on Instagram, you’ll first need to have an understanding of the current landscape. Conduct research on current and past Instagram influencer campaigns, and perhaps even more importantly, interact on the app to see how sponsored posts actually show up on people’s timelines, in between watching stories, etc.
To find influencers on Instagram to work with, you can get started with hashtag research. By searching for terms related to your brand’s category and products, you can likely find some great creators in your space. Rally around popular hashtags, and check out Instagram’s suggested “related hashtags” as well.
Additionally, once you’re on the profile of an influencer who could be a good fit, try clicking on the small arrow button next to the Follow/Following button. Instagram will suggest a list of similar accounts for you to follow, or in your case, consider working with in an influencer campaign.
Finding Influencers on TikTok
TikTok is also an extremely popular platform – it was the most downloaded app in 2021. While this short-form video-sharing app with a largely Gen Z user base is not necessarily the right platform for all brands to advertise, it has proven to be a lucrative strategy for many.
When looking for content creators on TikTok that could be great brand partners for you, start by searching relevant keywords on the platform. Nearly 40% of young people use TikTok as a search engine, so its search and return tools are robust. The search function also values popularity in terms of views and engagement, so it can be a great way for you to find popular content creators in your space.
Searching for terms within your niche, e.g., #skincare, as well as related hashtags you may not know about, e.g., #skincareroutine, #acnetips, #skintok, is another way to find creators. Finally, you can also search through the #ad hashtag to find sponsored content.
Finding Influencers on Facebook
Facebook is another great platform for influencer marketing. It’s not the standalone favorite anymore, but with almost 3 billion users, it is still the most popular social media platform.
To find influencers on Facebook, you can also utilize hashtag research. Including location- or demographic-based hashtags such as #LAfashion or #genzemployee can be a helpful way to find creators to work with.
You can also reach out to people already following your page – even if they’re not an influencer now, sometimes genuine fans with influential potential can be the best advocates for your brand.
How Lionize Can Help With Your Influencer Marketing
It’s possible to find influencers for hire manually, but it’s very time-consuming. Using a dedicated influencer marketing platform can save you time, increase the quality of influencers you find, and create better and longer-lasting relationships. Lionize’s influencer marketing software makes influencer marketing simple. Based on information about your brand and marketing goals, our software finds the best niche influencers for your campaign. It also tracks campaign stats, pays creators on time, and more. Book a Discovery Call today to find out more about how Lionize can simplify influencer marketing for your company.
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