What Is an Influencer Statistics Tool?

When you’re running an influencer marketing campaign, there are many different statistics you need to keep in mind. First, there are the statistics that tell you how well an influencer’s account is performing. Reach, impressions, and engagement rate all fall in this category. Then, there are statistics related to how well your influencer campaign posts perform, such as conversions, website traffic, and audience growth. 

An influencer search tool will help you find the statistics necessary to choose the best influencer partners for your brand. An influencer analysis tool will help you dig deeper into influencer statistics before and during your campaigns. Social media influencer statistics tools are essential if you plan to use an influencer marketing campaign for your brand. Learn how to take advantage of these tools in this blog. 

What is An Influencer Statistics Tool?

An influencer statistics tool, also known as an influencer tracking tool, is a software application that marketers use to find and analyze statistics related to influencer accounts. These tools provide valuable data that helps marketers determine whether a particular influencer is the right person to represent their brand and spread its message.

For instance, imagine your brand sells sunscreen with a target audience of women between 18 and 35 years old. You may find influencer accounts that seem like a good fit for your brand on the surface, such as influencers in this same category, but you won’t know if they’re perfect fits without the help of an influencer statistics tool. These tools provide detailed insights into an influencer’s audience demographics, engagement rates, content performance, and even the percentage of fake followers.

Using the tool could reveal that only a tiny percentage of an influencer’s followers fit into the same category as your target audience. You might not be able to tell without the help of the tool. If your target audience and the influencer’s audience don’t line up, you should choose a different influencer to participate in your campaign. These tools offer other crucial data such as content performance metrics, follower growth tracking, sentiment analysis, and competitor analysis, ensuring you have a comprehensive view of an influencer’s potential impact on your campaign.

How Do You Find Influencer Stats?

Basic influencer statistics are available on any influencer’s profile page. You should be able to see how many people follow the influencer, how many posts they have published, and some statistics on engagement on their posts (e.g., likes, comments, etc.). If you want more detailed influencer stats, you’ll have to use an online tool to do so. 

Many online tools aggregate in-depth statistics on influencer accounts. You’ll be able to see essential metrics such as:

• Engagement rates
• Types of content the account posts
• Average number of likes, comments, etc.
• Audience demographics
• Reach and impressions
• Paid post-performance compared to regular posts
• Percentage of fake followers

Use a tool that has influencer stats on as many profiles as possible. For example, if you’re running an influencer campaign on Instagram, choose a tool with lots of Instagram influencer statistics. You don’t want to miss any ideal influencer partners because they weren’t included in the tool you chose. 

Benefits of Using Influencer Statistics Tools

Using influencer statistics tools comes with a multitude of benefits that can significantly enhance the effectiveness of your influencer marketing campaigns. Here are some of the key advantages:

1. Improved Campaign Effectiveness: Influencer statistics tools enable you to select the right influencers whose audience aligns perfectly with your target demographic. This alignment increases the chances of your campaign’s success as the content resonates better with the audience, leading to higher engagement and conversions.
2. Deeper Insights Into Audience Behavior: These tools provide detailed insights into an influencer’s audience, including demographics, interests, and online behavior. Understanding these aspects helps in tailoring your marketing messages to better suit the audience’s preferences and needs, thereby enhancing the overall impact of your campaigns.
3. Enhanced ROI: By providing data on key performance indicators such as engagement rates, follower growth, and content performance, influencer statistics tools help you measure the return on investment (ROI) of your influencer marketing efforts. This data-driven approach allows you to allocate your marketing budget more effectively, focusing on strategies that yield the highest returns.
4. Optimal Influencer Selection: With access to comprehensive analytics, you can evaluate and compare potential influencers based on various metrics. This evaluation ensures that you partner with influencers who not only have a significant following but also possess high engagement rates and a genuine connection with their audience.
5. Efficient Performance Tracking: During the campaign, influencer statistics tools allow you to monitor the performance of your influencer posts in real time. You can track metrics such as reach, impressions, and conversions, enabling you to make data-driven adjustments to optimize the campaign’s performance continuously.
6. Competitor Analysis: Many influencer statistics tools offer insights into your competitors’ influencer marketing strategies. By analyzing their campaigns, you can identify successful tactics and trends, helping you stay ahead in the competitive landscape.

By leveraging these benefits, influencer statistics tools can transform your influencer marketing efforts, making them more targeted, efficient, and ultimately more successful. They provide the data and insights needed to make informed decisions, ensuring your campaigns are strategically aligned with your marketing goals.

What Is The Influencer Analysis?

Influencer analysis is hugely important to influencers and the brands that want to work with them. For influencers, the best influencer analytics tools tell them how their account is doing and what areas they can improve.

For brands, influencer analysis is the way to sort effective, viable influencer partners out from the millions of influencer accounts online. Fundamentally, influencer analysis is about evaluating an influencer’s account to see how much reach they have. Analyzing this data is the best way to make optimal decisions during the influencer marketing campaign process.  

How Do I Get Influencer Analytics?

In the early stages of your influencer campaign, you need different analytics than you do when your campaign is up and running. Early on, you need influencer analytics that will help you determine which influencers are the best fit for your campaign. These metrics relate to the level of reach and influence these content creators have online, as well as other tests of compatibility for your brand. 

You can start with an influencer search tool to get these influencer analytics. The search tool offers an overview of influencer accounts in the results, including some crucial influencer analytics. Using these tools is a convenient, efficient way to check influencer stats for free. If you need more detail, there are dedicated influencer analysis tools that will help you dig deeper. 

How Do I Get Detailed Instagram Analytics?

For detailed Instagram analytics about your brand’s own account, you can find them within your profile under Insights. Here, you’ll see details such as Accounts reached and Content interactions. This feature is only available for business or creator accounts on Instagram, and you can only view Insights for your own accounts. 

You’ll need a different approach if you want detailed Instagram analytics for another person’s account, such as an influencer you might be interested in working with. Here is an Instagram influencer search tool to utilize.

Find Influencer Stats Right on Your Lionize Dashboard

You never have to go far to find the influencer stats you need when you use Lionize. The influencer marketing platform automatically gathers all the post activity and other vital information about your campaign for you. Then, Lionize displays all the campaign details it tracks in an engaging, easy-to-use dashboard. 

Staying on top of your campaign has never been easier. Schedule a demo to learn more about Lionize.