How Do I Find Instagram Influencers In My Niche For Free?

When you launch an influencer marketing campaign, your team of influencer partners is the most important component. You can’t just select any influencers—your partners need to connect your brand to your target audience. Typically, this means selecting influencers who post content in a niche closely related to your brand’s products or services. 

For example, if your brand sells protein bars and shakes, you probably want to look for influencers posting content in the fitness niche. Narrowing your influencer search by niche will help you find the best influencer partners. Here’s how to approach your search to find influencers for your brands:

How Do I Find Instagram Influencers In My Niche For Free Online?

You don’t necessarily have to spend anything to find great online influencers in your niche. Start by defining your niche. Some examples include:

• Health and Fitness
• fBeauty
• Lifestyle
• Travel
• Business/Finance
• Fashion
• Gaming
• Parenting
• Pets/Animals

Once you know what niche you want your influencer partners to operate in, you can start looking for influencers who fit the bill. Search manually on the social media platform of your choice to find some options. On Instagram, for example, you can use the built-in search function to search hashtags related to your niche or brand. Then, review the results until you find some accounts posting related content that looks like they could make good influencer partners. 

Is There A Free Tool To Find Influencers?

There are a variety of free tools to find Instagram influencers online that you can use as part of your search to find influencer partners. On the more straightforward side, you can find some free lists of influencers operating in certain niches. For example, search something like “Instagram influencers in fitness niche” to find one of these lists for your niche. 

Some influencer search tools are also free. These tools are like simple influencer lists, except they allow you to sort and filter the results, making you more likely to find what you need. Note that you may be unable to make as many searches as you need with the free versions of these tools, and they may have fewer search tools than paid options. 

How To Find Influencers For Your Brand Online?

If you don’t restrict yourself to only free methods, you’ll find there are several efficient ways of finding ideal influencer brand partners online. One of the best options is using an influencer marketing platform. These platforms connect marketers with influencers who best fit their brand’s influencer campaigns. These aren’t just random influencers, either—influencer marketing platforms have curated lists of authentic, reliable influencers for you to partner with. 

A similar option is using influencer search tools. You can find a free influencer search tool online, but the best influencer search tools require you to pay a fee. They have more comprehensive search features and will connect you with your ideal influencer partners much faster than their free alternatives. 

How Do I Find Free Brand Influencers?

Some marketers hope to partner with influencers who don’t charge monetary fees as part of their brand partnerships. While most influencers do expect payment for promoting your brand’s products or services, some may be willing to accept other partnership terms.

Look for influencers willing to promote your brand in exchange for free products or services instead of a monetary payment. You can find lists of some of these influencers online or through free services that connect influencers and brands. 

How Do I Manually Search Influencers?

If you don’t want to spend any of your budget finding influencers, conduct a manual search on social media. Use the built-in search function to search keywords and hashtags in your niche. Scroll through all the results and look for promising accounts that might make good influencer partners for your brand. 

You’ll probably have to try multiple searches and look through many results to find a few promising options, but this is a viable method. Make sure you’re willing to invest the time required to find accounts that match your brand. You don’t want to shorten this step and end up with influencer partners that won’t represent your brand well. 

How Do I Create An Influencer Database?

As you find influencers you might want to work with, creating your own Instagram influencer database is a good idea. This database will keep track of all the details related to your potential and current influencer partners. Create an entry for each influencer with information such as:

• Their names
• Account name/handle
• Follower count
• Contact information
• Content niche
• Location

Update your database regularly so you can rely on the information. Add a column for whether you’re actively working with the influencer or cultivating the relationship. Refer to this database when uncertain about your campaign or planning another. 

Work With Your Ideal Influencers Using Lionize

Rather than spending hours scouring social media for influencers who might make good partners, why not let Lionize connect you with the best influencers for your brand? Lionize is an AI-powered influencer marketing platform that handles all the hard work of influencer marketing for you, including finding influencers. 

See the platform in action yourself by booking a free discovery call.