How to Find Influencers for Your Brand

Once you’ve decided to use influencer marketing to promote your brand, the next step is to find influencers to participate in your campaign. Finding the right influencers is easier said than done, though.

Marketers often struggle to find and connect with influencers who would make ideal brand partners. We discuss social media platforms, influencer marketing tools, influencer search tools, and more. Use this guide to learn how to find the best influencers for your brand so you can start taking advantage of the power of influencer marketing.

How Do I Find Influencers For My Brand?

Whether you want to know how to find influencers on Facebook or how to find micro-influencers on TikTok, there are several ways of identifying influencers who might make good partners for your brand. These influencer discovery options include:

• Manually searching social media
• Conducting a Google search
• Consulting an influencer list or database
• Using an influencer search tool or influencer marketing platform
• Contacting influencer management companies

You don’t have to choose just one of these methods, either. Pick and choose the methods that work best for you as you go about your search for a social media influencer. 

How Do I Find An Influencer List?

One of the ways to discover influencers who might make good partners for your brand is to consult an influencer list. But where can you find one?

You should find some results if you search “influencer list” or similar terms on Google. Pay attention to who creates these lists and understand that they are not comprehensive. For example, some lists only include Instagram influencers or TikTok influencers. There is no single list of every influencer currently posting on social media. You may be able to find lists with a more narrow scope of influencers, though, to kickstart your search for influencer partners. 

How Do I Find Micro-Influencers For My Brand?

Micro-influencers — influencers with between 1,000 and 100,000 followers — make excellent brand partners. Though they have fewer followers than mega influencers, they often boast higher follower engagement levels and charge more affordable rates for sponsorships. 

Unfortunately, it’s often challenging to find micro-influencers to partner with since they’re less visible than bigger ones. One option for connecting with these influencers is using an influencer marketing platform. These platforms help connect your brand with suitable influencer partners. You can specify the characteristics you’d like your influencers to have, including whether or not they are micro-influencers. 

Another option is searching terms like “find micro-influencers near me” on Google. 

How Do I Manually Search Influencers?

People often assume that the best place to find influencers is directly on social media. You can find great influencers by manually searching on social media — it’s likely to take more time than other methods, like using an influencer marketing platform. 

To manually search influencers, open the social media platform on which your influencer partners operate. For example, if you want to run an Instagram influencer marketing campaign, one way how to find influencers on Instagram to promote your product is to use the app’s built-in search function. 

Try searching hashtags related to your brand’s products or services and scrolling through the results. Look for posts with high engagement, then glance over the accounts publishing those posts. It may take some time, but you should be able to find some potential influencer partners this way. 

How Do I Create An Influencer Database?

You should consider creating an influencer database when you have a list of some influencers you might want to work with. An influencer database will help keep you organized while preparing and executing your campaigns. 

In your database, try to include the following details for each influencer you add:

• Their name
• Their username/handle
• Their contact information (business email, phone, etc.)
• Their location
• Their follower count and any other key metrics
• Whether or not you have contacted them yet

Once you have a campaign running, you may want to add a section to the database about whether or not the influencer is active or inactive with your brand. Refer back to your influencer database to ensure you know what’s going on with your brand and potential partners. 

How Do I Find The Right Influencer For My Product?

It’s one thing to know how to find influencers to promote your product, but it’s another thing entirely to know how to pick the right influencers. An influencer might make a great brand partner for one brand and a mediocre or poor partner for another. 

When considering potential influencer partners, ask questions like:

• What niche does our brand operate in?
• Who is our target audience?
• What platform do we want to run our influencer campaign on?
• What type of content do we want our influencer partners to post?

These questions should help you narrow your search to the most suitable influencers for your brand. 

How Do You Know If An Influencer Is Right For Your Brand?

When it comes to selecting relevant influencers on social media, even with a narrowed search, you must decide individually whether a specific influencer is right for your brand. Start by ensuring all the concrete details, like the influencer’s content niche, follower count, and engagement, meet your requirements.

Then, consider factors like the influencer’s authenticity and values. You can get a better sense of these things during your initial discussions. If you’re happy with both the technical and personal aspects, that influencer is probably right for your brand. From there, you can continue to build your influencer campaigns.  

How Does A Brand Pick A Specific Influencer on a Specific Influencer Marketing Platform?

The process of picking a specific influencer starts much broader than that. Brands use influencer marketing platforms to search for influencers who might meet their needs and steadily narrow their searches. 

Once they’re happy with all of the influencer’s details and key metrics, they reach out to start a conversation about a partnership. If that conversation goes well, the brand may include that influencer in a campaign. 

What Is The Best Influencer Search Tool to Find Social Media Influencers?

The best influencer search tool can help you quickly and easily locate influencers that meet your needs. For example, if you want to know how to find influencers on Instagram in your area, using an influencer search tool that allows you to filter by social media platform and follower count is the way to go. It’s very efficient to find local influencers this way. 

Ensure the search tool you choose is user-friendly and has many advanced search features. Remember that while budget-friendly, free search tools often have fewer features than paid tools. 

Use Lionize’s Influencer Marketing Platform to Build Your Influencer Campaign

Lionize is an influencer marketing platform designed to help brands execute successful influencer marketing campaigns. The AI-powered platform walks you through every step of the process with ease, including finding your influencer partners. Whether you need help refining your influencer marketing strategy or are totally new to the influencer marketplace, Lionize can help. Try the platform today!