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What Platform Is Best For Influencers?
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What Platform Is Best For Influencers?
In the world of influencer marketing, brands and influencers alike have many different options in terms of what platforms they use. There are many different social media platforms to choose from — Instagram, Facebook, and TikTok among the favorites — but there’s also a variety of influencer marketing platforms, such as Instagram influencer marketing platforms that help foster relationships with Instagram creators.
An influencer marketing platform is a type of software tool aimed at helping brands and influencers connect for marketing campaigns. On the influencer side of things, an influencer marketing platform eliminates the hassle of searching for brands to work with and negotiating all those deals manually. For brands, these platforms greatly reduce the workload associated with launching and managing influencer marketing campaigns.
Let’s explore influencer platforms further, including some of the most popular options.
What Are The Most Popular Platforms For Influencers?
If you’re searching for an influencer platform, you may wonder — what platform is best for influencers and brands? Brands and influencers have many popular platforms they can use. The list of influencer marketing platforms includes:
- Lionize
- Grin
- Upfluence
- CreatorIQ
- Whalar
- TapInfluence
- Traackr
- Klear
These are just some of the top platforms for influencers to connect with brands. The best influencer platforms for creators are those that can connect them with the right companies for partnerships. Ideally, these platforms work with a wide pool of influencers and brands, so everyone can find the right fit. Influencers should consider the types of brands each influencer platform works with, the features the platforms include, and the cost (if any) of joining each platform.
It’s worth noting that there are multiple types of influencers, and the right platform for one type might not suit another. So, what are the 4 types of influencers? There are:
- Nano influencers – A subset of micro influencers, nano influencers have between 1,000 and 10,000 followers.
- Micro influencers – The most common type of influencer, micro influencers have between 1,000 and 100,000 followers. Working with micro influencers is a very popular choice for brands running influencer campaigns.
- Macro influencers – These influencers have between 100,000 and 1 million followers.
- Mega influencers – The most famous influencers, mega influencers have over 1 million followers.
Which Social Media Platform Is Best For Brand Deals?
Brands can use almost any social media platform to run influencer campaigns and promote their products. But which social media platform is the biggest right now for influencer marketing?
Instagram is the most popular social media platform for influencer marketing campaigns, even though it’s not the platform with the most active monthly users — Facebook is. Still, 79% of marketers view Instagram as an integral part of their marketing campaigns. And a whopping 97% of marketers say Instagram is the most valuable influencer marketing hub for their businesses.
Part of why Instagram is so popular is likely because it’s an established platform that offers a variety of opportunities for influencer marketing campaigns. There are influencers in just about every imaginable niche on Instagram, such as health and fitness, beauty, fashion, cooking, and lifestyle content. Regardless of your industry and the target consumer you want to reach, you can likely find excellent Instagram influencers for your campaign.
You’re not restricted to photos on Instagram anymore either. Instagram influencers post long- and short-form videos with embedded links in addition to single photos and photo sets. This gives you a lot of flexibility in your Instagram influencer campaign to choose the types of content best suited to your brand’s goals. It’s no surprise Instagram is the most profitable social media platform for influencers, with US marketers spending over $2 billion on the platform in 2022.
After Instagram, Facebook, TikTok, and YouTube are the next most popular social media platforms for brand deals. TikTok has grown tremendously over the last two years to become a powerhouse in the brand deal space. It’s an especially great platform for brands hoping to reach Gen Zers who use the app more than Instagram. Currently, 18% of marketers use TikTok for marketing campaigns, but that’s likely to grow over the next few years as TikTok continues to gain popularity.
How Lionize Can Help With Your Influencer Marketing
The prospect of launching your own influencer marketing campaign can be daunting. You don’t have to do it all alone, though. An influencer marketing platform like Lionize can do all the heavy lifting to help your brand enjoy the benefits of an influencer network without the headaches.
Lionize’s platform combines artificial intelligence and automation with real human expertise to simplify influencer marketing for brands. You can launch and manage your campaigns in just minutes each week with the platform compared to the hours of work it would take you independently. From influencer recruitment and selection to managing your campaign and tracking the results, Lionize makes influencer marketing easier than ever.
See the Lionize influencer search tool in action by booking a Discovery Call today.
For Brands
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For Agencies
Finally, a platform that removes the heavy lifting of Influencer campaign management. Free your time to focus on your client’s creative strategy.
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