The Lion's Den
What Are the Three Types of Influencers?
Instagram Marketing
If you’re just getting started with influencer marketing, you’re probably trying to figure out which influencers will be right for collaborations with your brand. There are three main categories that influencers can fall under.
This article will go over the three main types of influencers and other aspects that affect which influencers your brand should choose for partnerships. Read on to get all the details.
What Are the Different Influencer Categories?
If you’re trying to find the right influencers for your brand, there are different categories you should consider. The three main types of influencers are:
- Micro influencers: Influencers in this category have between 10,000 to 100,000 followers. Promotions through micro influencers are cheaper than other categories. They get less reach per post, but they usually get higher engagement rates.
- Macro influencers: A step up from micro influencers, macro influencers have between 100,000 and 1,000,000 followers. Macro influencers get more reach, which is great for increasing brand awareness. However, promoting through them will cost more.
- Mega influencers: These influencers get the most reach per post, since they have 1 million or more followers. Promoting with mega influencers is great for large-scale brand awareness campaigns that aim to make your brand appear as an authority.
The best type of influencer for your brand will depend on the type of promotion you want to run and your budget.
Lionize can help you find the right influencers based on your brand’s needs. Using artificial intelligence software, Lionize will take you through a step-by-step process that learns about your company and marketing objectives to recommend influencers that are right for you.
What Type of Influencers Make the Most Money?
Mega influencers will make the most money per promoted post. These are big name celebrities or social influencers with big fan bases, so it makes sense the value they bring will cost a significant amount for brands that choose to go this route.
What Are the Different Social Media Influencers?
Along with the three main categories of influencers, you can also break social media influencers down by niche.
Types of Influencers on Social Media by Niche
Common types of social media influencers by niche are:
- Lifestyle vloggers
- Beauty and fashion
- Gaming
- Entertainment/comedy
- Health and fitness
- Computers/technology
- Business
While these are some of the most common niches for influencers, social media is full of many different niches and categories that influencers can fit into. It’s one of the great things about influencer marketing, since brands in any niche can find influencers that post relevant content for their industry.
Lionize can help you find influencers in your exact niche through detailed AI recommendations. For instance, if your brand offers a paleo-based meal service with meals that are designed for bodybuilders, Lionize will help you find paleo-based bodybuilding influencers to collaborate with on your campaign.
Most Popular Social Media Platforms for Influencers
Along with the most popular influencer niches, there are also various types of influencers on different social media platforms. You should consider what type of content you want to post during your promotion to choose the best social platform for your brand’s needs. The top social media platforms for influencer marketing are:
- Twitter is a great platform for text-based content. If you have a short advertisement that targets a specific audience, this will be a great platform for you.
- Facebook influencer marketing works great for content using video, pictures, or text. Making the content relatable and shareable on Facebook is a great idea.
- TikTok will be a great platform for short-form video content. Keeping the content fun and exciting on TikTok will be the best bet.
- YouTube is the best option for long-form video. YouTube is a great platform for product reviews, how-to’s, and informational content about products.
- Instagram is the most used platform for influencer marketing. It’s a great all-around option that allows for many types of posts like videos, stories, reels, photos, and carousel posts.
Each of these platforms can be a great option. Thinking about the image your brand wants to create with promotions and the type of content you prefer will help you decide on the best option. Lionize can help you find influencers on any of these top platforms.
Who Are the Top Instagram Influencers?
If you’re considering using Instagram for influencer marketing, you may be wondering who the top influencers are on the platform to get an idea of the type of content and personalities audiences respond to best.
Top 10 Instagram Influencers in the World
The top ten Instagram influencers are:
- Cristiano Ronaldo (soccer player) – has over 538 million followers on Instagram.
- Kylie Jenner (fashion icon) – has over 379 million followers.
- Lionel Messi (soccer player) – has over 372 million followers.
- Selena Gomez (singer) – has over 356 million followers.
- Dwayne “The Rock” Johnson (actor) – has over 347 million followers.
- Ariana Grande (singer) – has over 339 million followers.
- Kim Kardashian (media personality) – has over 333 million followers.
- Beyoncé (singer) – has over 282 million followers.
- Khloe Kardashian (media personality) – has over 279 million followers.
- Kendall Jenner (model) – has over 263 million followers.
Each of these influencers are big-time mega influencers on Instagram who would charge hundreds of thousands or even millions in some cases to promote a brand. Most businesses will want to partner with influencers with smaller follower counts for their marketing campaigns.
How Lionize Can Help with Your Influencer Marketing
Lionize is an influencer marketing platform that will help you match brands with the right influencers for their needs. Lionize does this through a simple step-by-step process that learns about your company and marketing objectives.
Along with influencer matchmaking, Lionize also helps businesses automate the influencer management process, create an effective strategy, and track important data from influencer campaigns.
To learn more about how Lionize helps with influencer marketing, Book a Discovery Call today.
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