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How To Create An Influencer Marketing Plan That Works
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As with any other marketing campaign, you can’t jump into an influencer marketing campaign without a plan. Your plan will guide your whole campaign and help ensure it meets the goals you set. So how do you write an influencer marketing plan?
Creating your influencer marketing plan is easier than you might think. It requires you to determine your goals, do some research, and compare influencer marketing strategies — all tasks experienced marketing teams should be able to handle. To make things simpler, here’s a guide on how to create an influencer marketing strategy.
What Is An Influencer Marketing Plan?
Your influencer marketing plan is your detailed game plan for getting the most out of influencer marketing. The plan will help you effectively promote your brand’s products or services through influencer marketing campaigns.
When developing your influencer marketing campaign, you have to consider many factors, such as your target audience, your niche, your objectives for the campaign, the type of content you want in your campaign, and more. Remember that you’re going to refer back to this plan throughout the campaign to stay on track, so it should be as detailed as possible. To get some ideas about what these plans look like when finished, you can search online for “influencer marketing strategy checklist” or “influencer marketing proposal checklist.”
What Are The Goals Of Using Influencer Marketing?
Typically, the goals of using influencer marketing are similar to a brand’s goals for any other marketing effort. In influencer marketing, smart goals include:
- Building brand awareness
- Increasing sales
- Generating leads
- Gaining more social media followers
- Improving social engagement rate
- Breaking into a new target market
- Increasing website traffic
- Strengthening brand image
Depending on your brand’s broader marketing aims, one or more of these goals may apply to your campaign.
How To Create A Successful Influencer Marketing Strategy?
So now that you know what an influencer marketing plan is, how do you create an effective influencer strategy? Follow these steps:
- Determine Your Goals And Budget
Consider the influencer marketing goals listed above and determine which you want to focus on in your campaign. You have to think carefully about your goals upfront, as they are key to defining an effective influencer marketing strategy.
It’s also important to decide on your approximate budget early on. Your budget is a key factor in determining what you can and can’t do in your campaign. Influencers charge a wide range of prices for sponsored posts, as do influencer marketing agencies. If you plan to work with an agency, you have to factor influencer marketing agency pricing into your budget.
- Choose From The Various Types Of Influencer Marketing Campaigns
There’s more than one type of influencer marketing campaign. You have many different campaign options to choose from, including:
- Giveaway contests
- Social media takeovers
- Unboxing videos
- Sponsored posts
- Brand ambassadors
Choose the type or types of campaigns that best suit your brand’s goals and audience.
- Find And Reach Out To Your Influencers
The next step is the one marketers often find trickiest — choosing and recruiting influencers to participate in your campaign. You can do this by manually searching social media or by using an influencer marketing platform like Lionize. These platforms automatically connect you with suitable influencers for your campaign.
- Launch Your Influencer Campaign And Track The Results
Once you have followed the previous steps, it’s time to launch your campaign. Your influencers will start posting your campaign content and hopefully, you’ll see positive results soon. Track your results to ensure your campaign is on track. If you don’t get the results you were hoping for, you may need to tweak your strategy going forward.
What Are the Most Successful Influencer Marketing Strategies In 2023?
Many different social media influencer marketing strategies can yield great results in 2023. Running influencer marketing campaigns on TikTok is increasingly popular, for instance, partly because it’s the most popular platform with 13 to 24-year-olds. TikTok also has a higher average engagement rate than other social networks, making it ideal for influencer marketing.
Another popular influencer marketing strategy is working with nano and micro influencers — influencers with less than 100,000 social media followers. These influencers are generally more affordable for brands, and they also offer high audience engagement rates. Brainstorm and compare some of the current successful influencer marketing strategies to develop your brand’s strategy.
How Lionize Can Help With Your Influencer Marketing Strategy
If you’re struggling with setting goals for influencer marketing or developing a plan, don’t worry. You don’t have to do it alone — Lionize can help.
With Lionize’s influencer marketing platform, launching and running a successful influencer marketing campaign is a breeze. Your dedicated Account Manager will help with your strategy development and answer any questions you have while the platform does the rest. You just choose the influencers you want and configure some other details, then sit back and watch your campaign succeed.
Interested in seeing the platform in action? Book a Discovery Call to learn more about the platform now!
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