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Examples of Influencers on Social Media
Influencers on social media have powerful platforms that have a significant impact on consumer behavior. The impact of influencers on consumer behavior has led to many companies creating influencer marketing strategies to reach new audiences, increase sales, and build brand name recognition.
This article will outline examples of social media influencers, what success looks like for different types of influencers, and how social media influencer marketing can benefit both influencers and brands.
What Is a Social Media Influencer?
A social media influencer has a significant presence on a social media platform that can influence consumer behavior or purchasing decisions. While influencers are typically seen as celebrities or prominent online personalities, the term influencer is much broader than that. Anyone with 1,000 or more followers can be considered an influencer if they have the right type of audience and engagement rates.
Examples of Successful Social Media Influencers
Successful social media influencers can come from various backgrounds and build their audience in different ways. For example, some influencers see success through their careers and presence outside of social media, which helps them build a following. On the other hand, other influencers may build their audience directly on social media platforms.
Some of the most successful influencers on Instagram are Cristiano Ronaldo (soccer player), Selena Gomez (singer), and Kylie Jenner (beauty/fashion). All of these influencers have millions of followers on the platform who view their content regularly.
However, success on social media doesn’t just apply to those who achieve celebrity status or have millions of followers. Other types of influencers with smaller niche followings can have influence, make money through brand deals, or sell their own products. The rise of influencer marketing is helping many influencers with smaller followings (below 100,000 followers) monetize their content while promoting valuable branded products or services to their audience.
What Does Success Look Like for Different Types of Influencers?
This section will outline what success looks like for different types of influencers and how they can use their platform to help brands through influencer marketing.
Nano influencers have social media followings between 1,000 and 10,000 followers. While nano influencers have fewer followers, they can still have a lot of success on social media and through influencer marketing.
Many companies are beginning to promote products or services through nano influencers due to the close connections they have with their audiences. In addition, nano influencers typically have more detailed and defined niches, which is valuable for brands that sell very specific products or service offerings.
For example, a brand that sells vegan cosmetics would likely find a lot of value from promoting through a nano influencer with a niche audience interested in vegan beauty products. This makes nano influencer marketing an excellent way for highly-niched brands to target audiences that are an exact match for their target customer.
A nano influencer often sees success by having a highly-engaged audience that is receptive to targeted products or services they promote. As a result, many content creators are carving out detailed niches for themselves that make them valuable in the social media and marketing space.
Micro influencers have between 10,000 and 100,000 followers. Micro influencers are similar to nano influencers since they tend to have closer connections with their followers, leading to higher engagement rates. What sets micro influencers apart is their audience size provides more reach than nano influencers. Additionally, micro influencers will likely cost more to work with for influencer marketing campaigns than nano influencers.
Many brands are collaborating with micro influencers more often in their marketing campaigns. Targeting micro influencers with a defined niche and brand image can make for successful marketing promotions, especially if a micro influencer is passionate about the products or services your company offers.
Success for micro influencers typically involves having positive relationships and impacts on audience members who are highly engaged with their content. Micro influencers can make profitable deals with brands in their niche to promote products or services while monetizing their content.
Macro influencers have larger social media accounts with follower counts between 100,000 and 1,000,000. While macro influencers are typically more expensive for marketing promotions, they provide much more reach per post than nano or micro influencers which is great for generating brand awareness and getting your brand name in front of more people.
Success for macro influencers typically consists of growing large audiences with an affinity toward their content and personality. As a result, macro influencers can often land higher-paying brand deals or sell their own products or services at high volumes.
Mega influencers are big online personalities or those who have achieved celebrity status. These influencers will have follower counts of 1 million or more. Mega influencers can negotiate high-paying brand deals that allow companies to get their brand name out to these big audiences.
Success for mega influencers is usually shown through their acquired following and their name recognition. Name recognition of mega influencers creates a powerful personal brand that leads to high amounts of value for themselves and companies who choose to partner with them.
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Lionize can help take the headache out of setting up and managing influencer marketing campaigns. Lionize is an influencer marketing platform that helps you connect with influencers, automate parts of the influencer management process, and track data so you can optimize as you go. Our artificial intelligence software is built to provide actionable insights that help you get the most value from working with social media influencers. Contact us today to learn more about how Lionize can help you.
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