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How Do You Find Influencers on TikTok?

Influencer Marketing
How Do You Find Influencers on TikTok?

TikTok influencer marketing is a great way to expand your brand’s reach to targeted audiences. However, finding the right influencers to work with can feel like a confusing process. This article will outline strategies to find TikTok influencers that are right for your brand and explain how to use TikTok influencer marketing effectively.

Strategies for Finding TikTok Influencers

There are a few different strategies you can use to find TikTok influencers to collaborate with for marketing promotions. The three most common ways to find TikTok influencers to work with are:

  • Using free search tools.
  • Searching for influencers manually.
  • Using an influencer marketing platform.

Each of these options can be effective for finding influencers for marketing promotions on TikTok. The right option for your brand will depend on your budget and the time you have available to spend searching for TikTok influencers. 

Is There a Good Free TikTok Influencer Search Tool?

If you’re searching for a free option to find TikTok influencers, there’s one available through the TikTok platform called the “Creator Marketplace.” The Creator Marketplace provides a great free option to sort through content creators on the platform for promotional collaborations. 

However, since it is a free option, the search features and other capabilities are limited for helping you outreach and manage influencer campaigns after you’ve found TikTok influencers for your collaboration. For more advanced features, a paid option for setting up influencer marketing campaigns will be a better choice. 

How Do You Manually Find Influencers on TikTok?

Another option would be to find influencers manually on the TikTok platform. Manually finding influencers involves using search and browsing features on the platform to discover influencers that post content in your niche. You can do this by searching for common keywords associated with the products or services you offer. 

For example, say you run a cosmetics brand. Keywords you could search on the TikTok platform to find related influencers would be:

  • Beauty
  • Beauty routine
  • Beauty tips
  • Doing nails
  • Fashion
  • Get ready with me
  • Hair care
  • Makeup
  • Makeup ideas
  • Makeup reviews
  • Makeup tutorial

There’s an endless list of keywords you could search to find influencers in your niche. However, this is a time-consuming process. If you’re running a business, you won’t want to have to spend hours searching for influencers manually on TikTok, and hiring someone to do it won’t be the most effective way to allocate your employee budget. An influencer marketing platform is a more efficient option for business owners who want to find influencers for marketing collaborations. 

How To Use an Influencer Marketing Platform to Find TikTok Influencers

An influencer marketing software platform, like Lionize AI, can help you find TikTok influencers to partner with on marketing promotions. Lionize is a TikTok influencer marketing hub that makes it easy to find influencers to work with, set up influencer campaigns, and optimize your influencer marketing strategy. 

Lionize is the best option for finding influencers on TikTok, because it’s easy to use and helps you find detailed matches with influencers that are the best fit for your brand. Lionize uses artificial intelligence to learn about your business and quickly sort through a database of influencers on TikTok and other popular social media platforms. 

Once Lionize sorts through influencers, it will give you a targeted list of content creators you can contact for your influencer campaigns. In addition to finding you the right influencers, Lionize also makes the outreach process easy by using automation software to do it for you. All of this takes work off your plate and makes getting started with TikTok influencer marketing a breeze. 

How Do You Effectively Use TikTok for Influencer Marketing?

If you’re new to TikTok influencer marketing, you may be wondering how to implement influencer promotions on the platform effectively. Some tips and best practices for TikTok influencer marketing are:

  • Do market research: Before reaching out to influencers for your promotion, you should conduct market research. Market research will help you learn about your target audience and what characteristics, topics, and common pain points you would like to target with influencer promotions. 
  • Find the right influencers: The influencers you work with on TikTok will act as an extension of your brand’s image. Before starting an influencer marketing campaign, you should spend some time finding the right influencers to represent your brand in a positive way. 
  • Give influencers creative freedom: Once you’ve found the right influencers to work with, you should give them some creative freedom when designing promotional posts. TikTok influencers have the audience they do for a reason, and they will know how to speak to that audience effectively to make your promotions successful. 
  • Be genuine: Your promoted posts through TikTok should feel genuine and provide an engaging viewer experience. People who use TikTok will respond positively to genuine content and be more likely to engage with it, which will help your posts get more reach on the platform. 

By taking each of these steps, you will be on your way to starting an effective influencer marketing campaign on TikTok. For additional resources, Lionize can help you through each step as you set up and manage your influencer marketing strategy. 

How Lionize Can Simplify the Process of Finding an Influencer for Your Marketing

If you don’t want to spend countless hours searching for TikTok influencers to work with, Lionize helps simplify the entire process on a streamlined platform. Lionize AI takes the time to learn about your brand’s needs and find you the right influencers to work with on marketing campaigns. 

When you use influencers recommended by Lionize, you can rest assured that they will be the right fit for your needs, since our platform uses detailed data analysis to determine the best influencer matches for brands. Along with finding influencers to work with, Lionize also provides data tracking, so you can manage influencer marketing campaigns and optimize as you go. 

If Lionize sounds like it would benefit your business, Book a Discovery Call today to learn more about getting started.