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Influencer Marketing Agency Pricing

Influencer Marketing

In this blog, we’ll explore the best influencer marketing agency pricing structures and the services that influencer marketing agencies provide brands. Trying to calculate your budget for an influencer marketing campaign can be difficult. Many different factors go into how much brands need to spend to run a campaign, and you have to consider all of them before launching your influencer marketing efforts. 

One of the biggest decisions brands make about their influencer marketing campaigns is whether or not to work with an influencer marketing agency. If that’s something you’re considering, it will affect your influencer marketing costs. 

In this blog, we’ll explore influencer marketing agency pricing and the services that influencer agencies provide brands. Use this information to help your brand plan your influencer marketing budget and strategy. 

What Does an Instagram Marketing Agency Do?

Influencer marketing agencies serve to connect brands with influencers who can promote their products. Without an influencer marketing agency, a brand’s marketing department can struggle to keep up with all the demands of running an influencer marketing campaign in addition to other marketing efforts. Working with an influencer marketing agency eliminates this problem. 

Not only do influencer marketing agencies find and recruit strong influencer candidates for brands’ influencer campaigns, but they also manage campaigns and report the results of the campaigns back to the brands. 

Some influencer marketing agencies focus on specific social media platforms while others run campaigns and work with influencers across several major platforms. Instagram marketing agencies — agencies that specialize in influencer marketing campaigns on Instagram — are some of the most in-demand marketing agencies today. Nearly 80% of brands consider Instagram the most important platform for influencer marketing campaigns. 

What Does an Instagram Marketing Agency Do for Brands?

Instagram marketing agencies provide influencer marketing campaign strategies and management specifically tailored to Instagram. The same campaigns that perform well on another platform like YouTube, for example, won’t necessarily provide the same results on Instagram. That’s why Instagram marketing agencies create campaigns made to succeed on Instagram. 

It all starts with curating a strong group of Instagram Influencers. There are at least half a million influencers on Instagram, so Instagram marketing agencies take on the task of finding the best influencers for each brand. Then, Instagram marketing agencies typically present the brand with a list of influencer candidates for the campaign and let the brand choose the ones they like best. 

Once the Instagram influencer marketing campaign is underway, the agency manages the campaign to ensure all the influencers are doing what they need to do. The last key role of an Instagram influencer marketing agency is to report the results of the campaign, so the brand can see how successful it was. 

What Does an Instagram Marketing Agency Do for Influencers?

Instagram marketing agencies primarily market their services to brands, but they can also help influencers monetize their platforms. Influencers who work with Instagram marketing agencies may find it much easier to locate and participate in sponsorship opportunities. 

These agencies reach out to promising Instagram influencers and offer them the option to participate in brand campaigns. During campaigns, Instagram influencers can smoothly communicate with their Instagram marketing agency to solve any issues that arrive. 

Simply put, Instagram marketing agencies do the same thing for influencers that they do for brands — simplify the influencer marketing process. 

How Much Do Marketing Agencies Charge?

The costs that marketing agencies charge for influencer marketing can vary dramatically. Agencies have different pricing structures for different platforms, types of influencers, etc.

Prices can range from 1,000 to 18,000 per month, and these costs vary mostly depending on what tier of influencers your brand is working with, what niche you are in, and how many campaigns you are running.

Tiers of influencers are broken down roughly as follows:

  • Nano influencer rates (1k – 10k followers): $10 – $100 per post
  • Micro influencer rates (10k – 100k followers): $100 – $1k per post
  • Macro influencer rates (100k – 1 million followers): $1k – $10k per post
  • Mega influencer rates (1 million+ followers): $10k+ per post

While they are the most expensive and have the largest audiences, mega and macro influencers aren’t always the best choice. Smaller brands or brands targeting niche audiences can have great results from partnering with nano and micro-influencers.

What Does an Instagram Marketing Agency Charge?

As we mentioned above, it’s hard to give a clear estimate of influencer marketing agency pricing, as pricing models vary. 

Each Instagram marketing agency creates its own prices for its services, and these influencer marketing prices can vary significantly. These agencies often don’t even use the same influencer marketing pricing models. So how much does an influencer marketing campaign cost? Some of the factors that affect how much you’ll have to pay an Instagram marketing agency to run an influencer campaign include:

  • Instagram Followers- The influencers you choose for your campaign and the number of followers they have will have a direct impact on your final campaign costs. 
  • Experience- The more experience and expertise the agency has, the more it’s able to charge.
  • Technology- Some Instagram marketing agencies rely on advanced technology and resources to ensure strong results for their campaigns. This may increase the price of their services. 

Compare quotes from several Instagram marketing agencies to help estimate your influencer marketing budget. Using an influencer cost calculator is another option. 

How Much Do Influencers Charge Per Post?

As with Instagram marketing agencies, there’s a lot of variety in Instagram influencer pricing. So how much do Instagram posts cost?

The prices that influencers charge is dependent on factors like:

  • Follower count
  • Exclusivity
  • Engagement rate 
  • Type of sponsored content
  • Duration of the campaign

Taking all these factors into account, the average influencer rates can be as low as $10 and as high as $10,000 or more.  Keep in mind that TikTok influencer pricing will be different from Instagram influencer pricing, and micro and nano influencers will be cheaper than macro and mega influencers. All of these factors are important to keep in mind when planning your influencer campaign budget for influencer partnerships.

How Lionize Can Help With Your Instagram Influencer Marketing Campaigns

Lionize has simplified the influencer marketing process with our artificial intelligence software that does a lot of the work for you. It can find the best influencers for your campaigns, help you reach out to them, pay them, track campaign results, and more. 

Book a free Discovery Call to see how Lionize can simplify influencer marketing for your brand and increase your influencer marketing ROI with our automated influencer search tool.