The Lion's Den

How Do You Find Micro Influencers To Work With?

Influencer Marketing
How Do You Find Micro Influencers To Work With?

Finding the right influencers for your campaign can be a challenge, especially when you want to work with micro influencers — influencers with between 1,000 and 100,000 followers. To make the process easier, we put together this guide on finding micro influencers for your campaigns.Micro influencers have taken the world of influencer marketing by storm. Brands are now wondering how to find micro influencers to partner with for influencer marketing campaigns.  

Finding the right influencers for your campaign can be a challenge, especially when you want to work with micro influencers — influencers with between 1,000 and 100,000 followers. To make the process easier, we put together this guide on finding micro influencers for your campaigns.  

What Social Media Platforms Are the Best to Find Micro Influencers? 

There are micro influencers on every social media platform, so you may have to conduct multiple searches for micro influencers depending on the platform(s) you choose for your campaign. 

Micro influencers are especially powerful on Instagram, but there’s still value in working with micro influencers on other platforms. Currently, the best social media platforms for finding micro influencers are Instagram and TikTok. Here are some ways to find micro influencers on these two major social media platforms:

How to Find Micro Influencers on Instagram

One method to find influencers for your brand on Instagram is to search hashtags related to your brand. Head to the Instagram Explore page and search for some of the hashtags your brand uses most frequently. If you aren’t using hashtags, try some that you think people uploading content relevant to your industry might use.

Look through the results of your hashtag search to find micro influencers who are creating content related to your niche. It may take some time to sort through the search results and find micro influencers, but this method will point out creators who might make strong partners for your brand. 

You can also look at your brand’s followers on Instagram, as these are people who are interested in your industry and products. Some of the accounts already following you may be micro influencers who would make great brand partners. 

How to Find Micro Influencers on TikTok

On TikTok, you can use similar strategies to find micro influencers to work with. Searching hashtags on the TikTok Discover page may help you discover micro influencers that would be strong additions to your influencer marketing campaign. 

You can also work with a micro influencer marketing agency that will find micro influencers for you. These agencies have relationships with large pools of influencers across platforms, including micro influencers, and can quickly kickstart relationships between your brand and the ideal micro influencers. Though this method isn’t free, it will save you considerable time and effort that might be better spent elsewhere. 

How Do Brands Work with Micro Influencers? 

Brands choosing to work with influencers with smaller followings isn’t new, but it is becoming more and more popular. Some top brands that work with micro influences include:

  • La Croix
  • Glossier
  • Asos
  • Coca-Cola
  • Banana Republic
  • Nivea
  • Airbnb
  • Starbucks

There are some big names on that list, and it’s no surprise that so many industry leaders are choosing to hire micro influencers for their influencer marketing campaigns. But how do brands connect with micro influencers and build productive relationships with them?

To start, marketers need to have clear goals for their influencer marketing campaigns. Once they know exactly what they want to accomplish through their influencer campaigns, they can start finding and reaching out to influencers through one (or more) of the methods described above. Then comes the question of what type of influencer marketing campaign the brands are going to run with those micro influencers.

Will they launch a brand product placement campaign? In these campaigns, the micro influencers post content with the brand’s product embedded in the photo or video but not aggressively mentioned. Or maybe the brand will run a giveaway and have the micro influencers give the brand’s products away to their followers.

Brands have many options for working with micro influencers in their campaigns. There’s no wrong choice — just what works best for your company and goals. 

How Lionize Can Help 

If managing all the aspects of working with micro influencers yourself sounds overwhelming, don’t worry. Lionize can help. 

Lionize — an influencer marketing agency and platform — makes influencer marketing simple. Instead of going out and manually searching for the best micro influencers, try the Lionize way. Lionize will take your criteria and apply artificial intelligence and expertise to give you a list of top candidates for your campaign. Once you choose the micro influencers you want to include in your campaign, the Lionize platform will activate and manage those influencers for you. The platform also tracks and reports all the results of your campaign, so you can see how well it’s going. 

Regardless of the type of campaign you want to run or the social media platform you want to use, Lionize has you covered. 

Interested in seeing Lionize in action? Book a free discovery call today.