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Is Influencer Marketing Effective in 2023?

Influencer Marketing
is influencer marketing effective in 2023

If you are in the social media or digital marketing space, you’ve likely heard of influencer marketing and its usefulness as part of a marketing campaign. However, you may wonder exactly what influencer marketing is and if it’s still effective in 2023. This article will provide all the details about the effectiveness of influencer marketing, its future, and which social media platforms are most effective.

Is Influencer Marketing Actually Effective in 2023?

Although it is evolving, influencer marketing is effective in 2023. Influencer marketing is effective because it speaks to a target audience differently than a traditional advertisement. Many consumers trust the opinions of influencers, especially consumers of younger generations, such as millennials and gen z. Research from Musefind has shown that 92% of millennials trust a social media influencer more than traditional advertisements or celebrity endorsements. The trust and relationships influencers build with their audiences lead to more effective brand promotions. 

Do Influencers Actually Increase Sales?

Influencer marketing campaigns can boost product and service sales significantly. Research from Twitter has shown that influencer tweets promoting a brand nearly double a user’s purchase intent compared to promotional tweets from the brand itself. This shows how much influencers can affect the purchasing and decision-making process for consumers. 

Is Influencer Marketing on the Rise?

Influencer marketing is on the rise. More brands are starting to put funding into influencer marketing campaigns. It is estimated that influencer marketing is a 16.4 billion dollar industry. That number is projected to increase exponentially by the end of 2023. With the popularity of social media and so much monetary value in the influencer space, it’s safe to say that influencer marketing will be a relevant marketing strategy for the foreseeable future. 

What Is the Future of Influencer Marketing?

Influencer marketing is not going anywhere in 2023 and beyond. However, in the ever-changing social media space, staying up to date with the latest trends is essential, so your influencer marketing campaigns remain effective. Influencer marketing trends that will be important going into the future are:

  • Micro and nano influencers: An increasing number of companies are recognizing the effectiveness of promoting through micro and nano influencers. This is due to the personal relationships that smaller content creators with lower follower counts have with their audience. Personal relationships build trust and lead to more engagement in brand promotions. 
  • Ongoing partnerships: Many brands are noticing ongoing partnerships with influencers can be more effective for brand promotions than one-off advertisements. Ongoing partnerships create continual brand awareness. This leads to more repeat purchases and consumers continually having the brand name on their minds. 
  • Planning and data: As more companies begin investing in influencer marketing, planning and data for these marketing campaigns will become more important to track their effectiveness. Lionize’s influencer marketing software can help by monitoring all the data from your influencer marketing campaigns in one place. 
  • Authenticity: Authenticity is becoming more important than ever in marketing. Today’s consumers are smarter because they are exposed to tons of ads every day. This means authenticity is crucial, especially with influencer promotions. Working with influencers who genuinely love your product will make promotions more authentic. 

Following the latest influencer marketing trends will help you continue to see success. Lionize’s influencer marketing software can also help you stay on top of what is most successful in today’s influencer space. Our artificial intelligence software is up to date with the latest performance metrics and influencer marketing best practices to help you set up your campaigns for success.

Which Social Media Platform Is Best for Influencers?

There is no right or wrong social media platform for influencers or brands to target for influencer marketing. The most popular social media platforms for influencers are:

  • YouTube: Short and long-form video content is relevant for influencers on YouTube. Video content can be great for influencer marketing, since it provides deep visuals and a personal touch. 
  • Instagram: Instagram has been one of the top platforms for sharing photos for many years. The platform has also recently started implementing short video content as well. Instagram can be great for short and to-the-point influencer promotions. 
  • Facebook: People tend to use Facebook for updates and to keep in touch with friends and family. This makes the share feature on Facebook more relevant than on other platforms. Creating humorous, interesting, or relatable content can make it more shareable on Facebook and lead to great influencer promotions. 
  • TikTok: TikTok specializes in short video content. Due to its algorithm, TikTok has the potential to get some of the highest engagement and reach across social media platforms. Creating content that is funny, exciting, or gets the audience involved can make TikTok promotions successful. 
  • Twitter: Twitter is primarily a text-based platform specializing in short, easy-to-read content. Targeting specific niches that are relevant to your brand is important for Twitter promotions since you will only have a short space to get your targeted message across. 

Choosing the right social media platform will depend on your niche and type of content you want to create. Knowing how each platform can be used successfully will help with this decision. Creating content across all relevant social platforms is also a great strategy to widen your reach. 


Influencer marketing is effective in 2023. It’s a marketing strategy on the rise, and its growth isn’t expected to slow down anytime soon. If you’re interested in influencer marketing, now is a great time to start. 

If you would like additional help setting up your influencer campaign, connecting with influencers, and tracking performance metrics, Lionize can help. Our easy-to-use platform will help you every step of the way to ensure your campaign is a success. 

Book a Discovery Call with Lionize today to get started!