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Where Can I Find TikTokers to Collab With?
TikTok is one of the best social media platforms for brands to use for influencer marketing, but it can be difficult to find the right influencers for the job. Marketers are left wondering, “Where can I find TikTok influencers to work with?”
Fortunately, finding TikTok influencers for your influencer marketing campaigns is easier than it sounds. Whether you’re looking for TikTok micro influencers or mega influencers, use this guide to simplify your search.
What Are Some Strategies to Find Influencers?
There are several ways for brands to find TikTok influencers to work with. If you’re wondering “Where can I find TikTok influencers?” try one of these strategies:
Use a TikTok influencer list.
Brands looking for TikTok influencers to work with often try to find a TikTok influencer list, for example, a list of micro influencers on TikTok. This strategy may yield some positive results in the end, but it will probably be frustrating and time-consuming in the meantime.
Search using related hashtags on TikTok.
A better strategy is simply to conduct a manual search on the platform to find influencers related to your niche. Say you’re selling an at-home workout product. You could search TikTok for hashtags like #fitness, #gymjunkie, or #fitnessmotivation and look for influencers posting workout content.
This strategy may take some trial and error, but it should help you get more familiar with the TikTok influencers posting content related to your industry.
Work with an influencer marketing agency.
If both of the previous strategies sound too time-consuming, there is a better option. You can partner with an influencer marketing agency to help you easily find the ideal TikTok influencers for your campaign.
Influencer marketing agencies use technology and expertise to identify the best influencers for your campaign. You simply tell your agency what you’re looking for, and the agency will return a list of influencer candidates that meet your criteria. From there, all that’s left to do is choose the influencers you like best.
What Brands Work with TikTok Influencers?
Many different brands in many different industries work with influencers on TikTok. From fashion brands like Daniel Wellington to beverage giants like Coca-Cola, brands across the world are taking advantage of the power of influencer marketing on TikTok.
Let’s break down a few successful TikTok influencer campaigns to potentially act as inspiration for your own campaigns.
Too Faced, a cosmetics company, used TikTok influencer marketing to great effect when it launched its Damn Girl mascara. The company partnered with several TikTok influencers to promote the new product. Each influencer created a short video, applying the mascara and showing the before and after results with the hashtag #TFDamnGirl.
Though simple in concept, the videos effectively showcased the power of the product and prompted other TikTok users to make similar videos. To date, the #TFDamnGirl videos have more than one billion views all together. That’s a lot of exposure for Too Faced from a single TikTok influencer marketing campaign!
Gymshark is another one of the brands that collaborate with small influencers on TikTok. Gymshark effectively used TikTok influencer marketing to promote fitness apparel and accessories. They created a challenge — the 66 Days: Change Your Life challenge — which asked TikTok users to set a personal goal they wanted to achieve over the next 66 days.
Rather than just setting the challenge and hoping it went viral, Gymshark partnered with popular TikTok influencers to create their own versions of the challenge video. Gymshark also made the influencer campaign a giveaway by promising one user a year’s supply of Gymshark products.
The campaign proved very effective for Gymshark. The hashtag for the campaign, #gymshark66, currently has more than 250 million views.
Mucinex, the over-the-counter medicine company, also used TikTok influencers as part of a challenge-based campaign on the platform. The influencers made videos where they started out looking like zombies but then used Mucinex and were ready to party. Mucinex encouraged other TikTok users to make their own versions of the video using the hashtag #TooSickToBeSick.
The campaign ran between Halloween and November 2, capitalizing on enthusiasm for the holiday. Yet again, it was a simple concept that proved to be very effective for promoting Mucinex on TikTok.
How Lionize Can Help You Find the Right Influencers to Work With
If you’re ready to get started on a TikTok influencer marketing campaign for your business, the first step is finding your influencers. Luckily, you don’t have to do it by yourself.
Lionize is an influencer marketing agency and platform that helps you find the right influencers for your campaign with ease. Using your criteria, our AI-powered platform identifies the best influencers through a hyper-intelligent search engine. You’ll never have to wonder how to find small creators on TikTok — we’ll do the searching for you.
Book a free Discovery Call today to see the power of Lionize in action.
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