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Social Media Influencer Marketing Examples
This article will cover the effectiveness of influencer marketing for brands and provide examples of companies that have successfully used social media influencer campaigns. Social media influencer marketing is an excellent way for brands to promote products or services to targeted audiences. This article will cover the effectiveness of social media marketing and provide examples of companies that have successfully used social media influencer campaigns. Keep reading to learn more.
Is Social Media Marketing Still Effective?
Social media marketing is still effective. Billions of people actively use social media, with many checking social media accounts and engaging with content multiple times per day. This provides an excellent opportunity for businesses in any industry to reach targeted audiences through social media content.
Studies have shown that social media significantly impacts consumer purchasing decisions. In fact, 35% of consumers state that their purchasing decisions are influenced by social media. The influence is even higher with Gen Z and Millennials, with 50% of Gen Z and 58% of Millennials reporting that their purchasing decisions are influenced by social media.
Since social media has a significant influence on purchasing decisions for younger consumers, it is safe to say that social media marketing will become an even more impactful marketing strategy in the future.
What Is the ROI for Social Media Marketing?
The ROI for social media marketing is around $3 for every $1 spent. However, this number can vary by industry and the types of products or services being advertised.
The ROI for social media marketing is even higher when influencer marketing promotions are used. The average ROI for influencer marketing is $5.78 for every $1 spent. This makes influencer marketing one of the best strategies to promote your brand on social media.
Which Social Media Platforms are Best for Influencer Marketing?
Many social media platforms can be used successfully for influencer marketing. The top social media channels for influencer marketing are:
Each of these platforms has its own unique features and types of content that are successful. The platform you choose for an influencer campaign will depend on the types of social media influencers you want to collaborate with and your target audience.
What Are Examples of Successful Social Media Campaigns?
Many companies have seen success from social media marketing. The following best influencer marketing examples show two companies that successfully ran influencer marketing campaigns on social media.
Influencer Marketing Campaign Example #1 – Dior 67 Shades of Skin Influencer Campaign
Dior is a fashion company that sells makeup and other beauty products. When Dior was launching their new Forever Foundation, they wanted to create an influencer marketing campaign on social media that generated awareness and buzz about their new product launch.
Dior’s new Forever Foundation came in 67 unique shades, providing many choices for consumers. For their social media campaign, they created 67 different influencer partnerships with influencers who each matched one of the 67 shades that the foundation came in. With this campaign, they wanted to emphasize inclusivity, diversity, and education in their promotions.
How Dior Chose the Right Social Media Influencers
Dior used a checklist of specific qualities they were looking for in influencers who would promote their brand. Qualities they looked for with this campaign included:
- Influencers with engagement rates of 3% and above.
- Influencers located in key countries where products would be sold, such as the United States, Canada, France, United Kingdom, and Germany.
- Audiences that were predominantly located in the same country as the influencer.
- Influencers who posted content in the beauty niche.
- Audiences who were highly interested in beauty products.
Dior was able to find 67 influencers who met their specific requirements and collaborated with them to create user generated content for this campaign.
The Results of the Campaign
The combination of detailed planning and creative delivery led to this campaign being a success. The campaign resulted in a lot of social engagement, including:
- 2.66 million followers targeted
- 1.85 million impressions
- 591k engagements
- 120% increase in engagement on Dior’s social media pages
Dior not only saw success in promoting awareness and hype around their Forever Foundation, but they were also able to build their brand name in the process. As a result of the campaign, consumers who saw posts from influencers also checked Dior’s social media pages and engaged with their content as well. This helped build Dior’s brand as a whole.
Influencer Marketing Campaign Example #2 – Playstation Virtual Reality Headset Influencer Campaign
Towards the end of the lifecycle of Sony’s Playstation 4 gaming console, they saw a drop in sales after consumers heard that Sony had begun working on the new Playstation 5. For this campaign, Sony wanted to re-engage a niche audience with their products.
One of the regions where Sony saw a drop in sales was Canada. For this campaign, they partnered with five Canadian influencers on YouTube and Instagram. All the influencers they worked with were nano and micro influencers with less than 100,000 followers. Each influencer was in the gaming niche and had audiences interested in gaming products.
When creating content for the campaign, Sony encouraged influencers to get creative with their content while promoting the benefits of Playstation’s virtual reality headset. This led to many innovative and engaging posts being created by these influencers to increase brand awareness.
The Results of the Campaign
The campaign was successful in reaching the niche audience that Sony was targeting. The campaign resulted in:
- Over 1.1 million followers targeted across YouTube and Instagram
- Over 14,000 likes across both social media platforms
- Average engagement rates on posts above 3%
By targeting nano and micro influencers, Sony could target specific audiences for influencer promotions. Targeting specific audiences led to more meaningful engagements from potential customers who were likely to be interested in the product.
Easily Create Influencer Marketing Campaigns With Lionize
If you’re ready to create an effective influencer marketing strategy, Lionize can help. Lionize AI is an influencer marketing platform that simplifies setting up and managing strategic influencer marketing campaigns. Lionize uses artificial intelligence to help companies connect with the right influencers, automate parts of the influencer management process, and track data from influencer promotions. Our software provides you with valuable insights every step of the way. Book a Discovery Book a Discovery Call to learn more about how Lionize can help your brand master influencer marketing.
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