The State of Influencer Marketing in 2023

Influencer marketing is a powerful method that more and more brands are using as a pillar of their marketing strategy. This promotional strategy involves forming a partnership

Influencers, or social media stars that have monetized their online presence through paid brand collaborations, have mastered the art of audience engagement. Most influencers create content around

Influencer marketing has been rising in popularity in recent years. If you’re interested in getting started with influencer marketing, you may wonder if it is the same

Influencer marketing is an excellent way for brands to promote their products or services. However, it can get confusing when it comes to finding great influencers for

Having the right goals in place is important to make your influencer marketing efforts a success. However, you may be wondering what the main goals of influencer

Social media has forever changed how we use the internet, consume media, and think about buying products. Content creators, also known as “influencers,” have emerged on all

What makes Instagram different from other social media and why is it the most effective for influencer marketing? Read on to learn about the app’s journey to

In this blog, we’ll discuss how to drive sales through influencer marketing, how usage rates affect the way you work with creators, and, ultimately, how influencer marketing

Influencer marketing is one of the newer forms of marketing, which leaves people with lots of questions about how it works. One of those questions speaks to

Step one in pursuing influencer marketing to promote your brand is developing a solid influencer strategy. Your strategy lays the groundwork for your entire campaign and can

This article will cover the importance of influencer marketing, why you should use an influencer marketing hub, and what makes Lionize stand out from other options. Keep

This article will go over what you need to know about influencer hubs for Instagram, tools for Instagram influencer marketing, and what the best option is for

If you’re looking for a TikTok influencer marketing hub to find influencers and manage TikTok influencer campaigns, this article will outline what you need to know.

If you’re looking for resources to keep up with the latest influencer marketing news, trends, and strategies, this article will outline everything you need to know. Keep

Read on to learn more about engagement rate and how it differs across influencer tiers, as well as how micro-influencers have become a major player in the

Influencers focus on two things as they get started with monetizing their digital presence: building their personal brand and forming relationships with their audience (aka followers). This

This blog will explore micro influencer marketing in detail, including answers to the questions, “what is a micro influencer?” and “how much does a micro influencer get

Finding the right influencers for your campaign can be a challenge, especially when you want to work with micro influencers — influencers with between 1,000 and 100,000

As micro influencers gain more attention in the influencer marketing space, some marketers are starting to wonder, are micro influencers better than other influencers? Let’s explore what

When developing an influencer marketing campaign, one of the most challenging tasks is often finding the right influencers for your brand. The influencers you choose will play

In this blog, we’ll round up some of our favorite examples of brands that have successfully implemented influencer marketing into their strategy, from macro- to micro-influencers. We’ll

The price you pay for each sponsored TikTok post will have a huge effect on the overall cost of your TikTok influencer marketing campaign, so it’s important

Fortunately, finding TikTok influencers for your influencer marketing campaigns is easier than it sounds. Whether you’re looking for TikTok micro influencers or mega influencers, use this guide

TikTok isn’t just the home of popular new dance moves and trendy songs. It’s also a social media platform that brands can use to great effect in

If you’re considering using TikTok influencer marketing for your business, you may be wondering how much it costs to hire an influencer on TikTok to promote your

TikTok influencer marketing is a great way to expand your brand’s reach to targeted audiences. However, finding the right influencers to work with can feel like a

If you’re wondering if TikTok is a good option for influencer marketing, this article will outline what you need to know about the benefits of using TikTok

This article will outline everything you need to know about how many followers are needed to be an influencer, the different tiers of influencers, and how different

This article will outline examples of social media influencers, what success looks like for different types of influencers, and how influencer marketing can benefit both influencers and

Having an estimate of the cost per post will help you get an idea of how much you should budget for influencer marketing. This article will outline

This blog answers the question of how influencers run campaigns and if influencers use Instagram ads.

This article will cover the effectiveness of social media marketing and provide examples of companies that have successfully used social media influencer campaigns.

What are influencers, how do they help inspire purchasing decisions, and what makes a successful influencer marketing campaign? Find out our answers and top tips here.

Thanks to the popularity and constant innovation of social media platforms like Instagram, content creators have found a way to monetize their social following, turning their online

We share some great examples of influencer marketing campaigns and explain how your brand can begin working with social media influencers.

Read on to learn more about the different types of social media influencers, see examples of what influencer marketing looks like, and even get some examples of

The creators and types of content that perform well on the platform are ever-changing. That’s why marketing teams, especially those ready to dip their toes into influencer

Influencer marketing agencies are experts at running influencer marketing campaigns smoothly. They help both brands and influencers through the process of setting up and managing their influencer

In this blog, we’ll explore influencer marketing agency pricing and the services that influencer marketing agencies provide brands.

Navigating this ever-growing world of influencer marketing can be complicated and overwhelming. It helps to have an experienced, knowledgeable partner on your side. That’s where an influencer

Finding the right influencer marketing agency for your business can be a bit tricky, though, which is why we put together this guide for finding a top

Let’s break down some of those questions, starting with “what is an influencer marketing agency, exactly?”

The challenge for brands that want to tap into the marketing power of micro influencers is finding and contracting the micro influencers they need for their campaigns.

This article will outline how influencer marketing agencies can help small businesses, how much you should budget for influencer marketing, and how to choose the best agency

An influencer specialist works with social media influencers to promote client products and services and creates effective campaigns to reach target audiences.

This article will cover statistics showing the effectiveness of influencer marketing, how it impacts consumer behavior, and will provide you with strategies to boost the ROI of

This article will explain how profitable influencer marketing is, why it’s an effective marketing strategy, and how much influencers make.

This article will tell you if influencer marketing is declining, how effective influencer marketing is, and what to expect in the future for influencer marketing.

Statistics show why influencer marketing is an excellent strategy for marketing products and services on social media.

If you’re ready to take your brand to the next level in 2023, read on to learn more about the benefits of influencer marketing and where the

Many different types of marketing can accomplish this goal, but one worth taking a close look at is influencer marketing. In this post, we’ll explore the impact

If you run a business with an online presence, you may be wondering what is the best way to use influencer marketing. Taking a closer look at

Influencer marketing is no longer an emerging trend, but rather a sound strategy that plays a huge role in many teams’ marketing toolkit.

Between 2016 and 2022, the market size of the influencer marketing industry grew 46.9% annually on average. That growth just goes to show how much marketers are

Working with an influencer marketing platform can simplify things, but even then, you still need to decide what platform is best for your brand.

A major prediction about influencer marketing trends in 2023 is that more and more brands will turn to micro influencers.

The power of influencer marketing for brands cannot be underestimated. In fact, influencer marketing’s market value is at a record USD 16.4 billion in 2022. This number

There’s no one-size-fits-all answer for coming up with great influencer content ideas, but there are some tips you can apply to make brainstorming those ideas easier. Let’s

The global consumption for social media has significantly surged in the last decade and has continued to shape the way we promote brands and ideas

If you’re exploring an influencer marketing strategy, this article will give you a rundown of top brands that have used influencer marketing successfully and how Lionize can

Influencer marketing gets more popular every year, but there are still a lot of questions about this form of marketing. Today, we’re breaking down the basics of

Influencer marketing burst onto the scene as one of the most exciting forms of digital marketing, and it isn’t going anywhere anytime soon. The global influencer marketing

Influencer marketing has seen significant growth in recent years due to its effectiveness. However, you may be wondering why it is effective and what its benefits are

Collaborating with influencers provides a unique way to promote products that will help your brand stand out from the competition. This article will cover how brands work

If you are in the social media or digital marketing space, you’ve likely heard of influencer marketing and its usefulness as part of a marketing campaign. However,

Influencer marketing is an engaging way for brands to connect with different audiences within their niche or industry. It can increase consumer awareness, trust, and engagement. Influencers

Converting your influencer to a brand advocate is the next step in influencer marketing. Brand advocates transform a campaign into something personal.

Influencer marketing is more than just finding Influencers. Learn how to properly market your product on social media through authentic content creators.

Building your influencer community is an important part of marketing on social media. A good community will lead to better, more authentic content.

Analyzing what the influencer's audience can offer you key insights that will make you decide on if they're the right fit for your partnership.

Meet the Influencer Marketing Dictionary; your new secret weapon for commonly used influencer marketing terms.