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Which Platform Is Best for Influencer Marketing?

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Which Platform Is Best for Influencer Marketing?

Finding the right influencers for collaborations can feel like a confusing process. Some of the most common obstacles are choosing the right social media platform for promotions and the right influencer marketing platform to help manage the process.  

This article will provide the answers you’re looking for to choose the best social media platform for your brand’s needs and the right influencer marketing platform to make connecting with influencers easy. Keep reading to learn more. 

Which Platform Do Influencers Use Most?

If your brand is looking to get started with influencer marketing, you’re likely wondering where the best places are to look for influencers. Typically, the social media platform that most influencers prefer is Instagram. Research has shown that over 500,000 influencers report that Instagram is their preferred social media channel

However, all top social media platforms, such as TikTok, Facebook, Twitter, and YouTube, have many active influencers and audience members you can reach with promotions. No matter which social media channel you want to use for promotions, you can get excellent results on any of them. 

Which Platform Serves Best for Influencer Marketing?

Instagram is a great social media platform for influencer marketing because it provides a wealth of different types of content you can post, such as:

  • Reels
  • Stories
  • Pictures
  • Carousel posts
  • Videos

Each of these types of content can give your brand’s promotion a unique feel and can be tailored to your specific needs. 

However, as mentioned before, all social media platforms can be effective for influencer marketing. For instance, YouTube would be the best option if your brand wants to promote with long-form videos. On the other hand, if your brand wants to promote through text-based content, Twitter would be a great option. 

Each social media platform provides unique qualities that could make them preferred by different brands and influencers. Choosing influencers and platforms that align with the content you want to create will be the best option for influencer marketing campaigns. To help choose the right influencers, an influencer marketing platform like Lionize can help. 

Best Influencer Marketing Platform for Influencers and Brands to Connect

Along with looking for the best social media platform, you may also be wondering about the best influencer marketing platform to help you find and connect with influencers for collaborations. If you want the best influencer marketing platform that will help you get the results you want from your campaigns, Lionize is the option you should choose. 

Lionize’s influencer marketing platform uses artificial intelligence to learn about your company’s specific needs. This helps ensure you connect with the right influencers and accurately plan your strategy to get the best results. Lionize will help you every step of the way to organize, automate, and streamline the entire process. 

What Is the Best Micro Influencer Platform?

Many brands have begun seeing the importance and effectiveness of collaborating with micro influencers for promotional content. Lionize is also an excellent option if you’re looking for the best influencer marketing platform to connect with micro influencers. 

Lionize has a full database of micro influencers across popular social media channels like Instagram, Facebook, Twitter, TikTok, and YouTube. Whatever your needs are, Lionize will learn about your company and connect you with micro influencers that are in your specific niche. 

Rather than sifting through social media platforms for hours trying to find micro influencers manually, use Lionize and make the entire process easier while finding the most detailed influencer matches possible. 

What Brands Work with Nano Influencers?

Small businesses or brands with highly specific products are the most likely to work with nano influencers. Nano influencers provide a very cost-effective option for marketing promotions since they have smaller audience sizes. However, their audiences are often more engaged than accounts with bigger followings, so nano influencer promotions tend to provide great value. 

Many nano influencer accounts are also in highly specific niches. The high specificity leads to lower follower counts, but these content creators will have some of the most engaged audiences on social media, since they serve detailed content to those with specific needs. Businesses that fall into those niches will get excellent results when promoting to these nano influencer audiences.

Larger brands like Nike, Starbucks, and Airbnb have all been known to work with nano influencers as well. So even top brands in many industries have become aware of the value that nano influencer promotions offer. 

Whether you have a large or small brand, if you want to connect with nano influencers, Lionize can help with that as well. Our database has a full list of nano influencers to help you find the best content creators for your brand’s needs. 

How Lionize Can Help with Your Influencer Marketing

If you want help with every step of the influencer marketing process, Lionize is the answer. Lionize will help you connect with the right influencers for your brand. With Lionize AI, you don’t have to spend days or weeks filtering and sorting through influencers. You’ll get quick and accurate recommendations based on the data our platform collects. 

Along with connecting with the right influencers, Lionize will help automate the outreach and influencer management processes, give recommendations on improving your strategy, and track important data as you go. All this is done on a streamlined platform that will make it easy to make the right decisions for your needs. 

To learn more about how Lionize helps with influencer marketing, book a Discovery Call today.