Franc Carreras, a brand marketer who spent his career creating massive online audiences for large brands and musical artists, gave a TEDx Talk in 2017 entitled The Secret to Online Influence. In it, he reveals that the most important element to successful and scalable online influence comes down to one word: trust.  ‍ While the traditional thinking […]

Some say 2023 is going to be the year of the micro influencer, but there’s still a lot of confusion about what exactly micro influencers are. It’s time for that to change.  This blog will explore micro influencer marketing in detail, including answers to the questions, “what is a micro influencer?” and “how much does a micro […]

Finding the right influencers for your campaign can be a challenge, especially when you want to work with micro influencers — influencers with between 1,000 and 100,000 followers. To make the process easier, we put together this guide on finding micro influencers for your campaigns.Micro influencers have taken the world of influencer marketing by storm. Brands are […]

In the world of influencers, there’s more variety than many people think. There are mega influencers with millions and millions of followers, but there are people with much smaller followings who also qualify as influencers — micro influencers. As micro influencers gain more attention in the influencer marketing space, some marketers are starting to wonder, are micro […]

When developing an influencer marketing campaign, one of the most challenging tasks is often finding the right influencers for your brand. The influencers you choose will play a huge role in determining your campaign’s success, so it’s vital to understand how to find and reach out to influencers that meet your criteria. Increasingly, brands are turning toward micro […]

Which Brands Work With Micro-Influencers? The influencer marketing industry, which is expected to expand to $16.4 billion in 2022, is clearly a force to be reckoned with. Now more than ever, brands are prioritizing building partnerships with digital content creators and using their accounts as channels to more effectively reach and engage their audience.  ‍ The high-quality content […]

If you’re interested in pursuing a TikTok influencer marketing strategy, one of the first questions you will want answered is, “How much do TikTok influencers get paid for a sponsored post?” The price you pay for each sponsored TikTok post will have a huge effect on the overall cost of your TikTok influencer marketing campaign, so it’s […]

TikTok is one of the best social media platforms for brands to use for influencer marketing, but it can be difficult to find the right influencers for the job. Marketers are left wondering, “Where can I find TikTok influencers to work with?” Fortunately, finding TikTok influencers for your influencer marketing campaigns is easier than it sounds. […]

TikTok isn’t just the home of popular new dance moves and trendy songs. It’s also a social media platform that brands can use to great effect in their marketing strategies. More and more brands are marketing on the platform and connecting with its one billion active users.  In this guide, we’ll discuss the techniques you […]

TikTok is a growing platform that is increasingly useful for digital marketing. Many businesses are beginning to implement TikTok influencer promotions into their digital marketing strategy due to how much engagement posts on the platform get.  ‍ If you’re considering using TikTok influencer marketing for your business, you may be wondering how much it costs to hire […]