Macro influencers and celebrities on social media get most of the press, but they aren’t the only ones who make great partners for brands hoping to promote their products or services. Working with micro-influencers — influencers who have between 1,000 and 100,000 followers — can be even more beneficial for brands trying to reach their […]

When starting an influencer marketing campaign, one of the first things you need to do is reach out to influencers you want to participate. Your influencer partners are the backbone of your campaign. Finding a way to form that initial connection is key, yet many marketers struggle with this step.  So, where can you connect […]

Working with influencers in influencer marketing campaigns can be hugely beneficial for brands, especially if you’re utilizing an influencer search tool. However, marketers must be wary of fake influencers — profiles that appear to be influencers but use bots and fake accounts to inflate their metrics. Partnering with one of these counterfeit influencers will be […]

Any marketer who has tried to find influencer partners for a campaign can tell you there are lots of fake influencers out there. These accounts look like real influencer accounts at first glance, but they don’t have any influence over a real audience. Instead, their audiences are made up almost entirely of bots and fake […]

Instagram remains the top channel for influencer marketing in 2023. With over 1 billion active monthly users and a wide variety of influencers, it’s no surprise that many marketers run their influencer campaigns on Instagram.  If you’re interested in launching an Instagram influencer marketing campaign, one of the first things you need to do is […]

Influencers are everywhere these days. You hear about influencers on the news, see them on red carpets and at award shows, and of course, view their posts online. And yet, when it comes time to partner with social media influencers for a marketing campaign, finding the right influencers can be a challenge.  So how do […]

When planning an influencer marketing campaign, one of the most challenging parts is often finding the right influencers. Partnering with the right influencers makes all the difference in your campaign, but many marketers don’t know how to find them in the sea of creators producing content on social media.  It all comes down to completing […]