An effective influencer marketing strategy involves careful planning and execution. By working with the right influencers, you can increase brand awareness and drive sales while building strong relationships with your target audience.  ‍ In this blog, we’ll walk through the steps to create an influencer strategy, from understanding the different influencer types, to finding creators to partner […]

As with any other marketing campaign, you can’t jump into an influencer marketing campaign without a plan. Your plan will guide your whole campaign and help ensure it meets the goals you set. So how do you write an influencer marketing plan? Creating your influencer marketing plan is easier than you might think. It requires you to […]

When you run a marketing campaign, you always have some goals that you’re trying to achieve. These may be increasing brand awareness, improving website traffic, generating high-quality leads, or many others. Marketers use these goals to shape their campaigns and evaluate their success. Influencer marketing campaigns are no exception. To evaluate the success of influencer marketing campaigns, […]

Many people wonder if hiring an influencer is worth it. Statistics show that it is. ‍ For one thing, according to Influencer Marketing Hub, 61% of consumers trust influencer recommendations, compared to only 38% who trust content produced by brands. For another, the global influencer market size has grown to $16.4 billion, meaning that companies around […]

Social media influencer marketing are an increasingly popular method brands use to reach their audiences. Online content creators called influencers have become a great vehicle for spreading branded messages for several reasons. One is that they’re digital natives who are great at making high-quality content, and another is that, by definition, they have a following of […]

Even with more content creators than ever, finding an influencer who fits your company’s needs and is willing to work with you can still be daunting. But with the high ROI of influencer marketing, many brands are eager to find the right creators to partner with. To get started with influencer marketing, many companies turn to […]

What Platform Is Best For Influencers? In the world of influencer marketing, brands and influencers alike have many different options in terms of what platforms they use. There are many different social media platforms to choose from — Instagram, Facebook, and TikTok among the favorites — but there’s also a variety of influencer marketing platforms, such […]

Many brands and Instagram influencers are now looking to use Instagram’s new branded content feature. If you’d like examples of how brands can use it or more information about how branded content works, this article is for you. How Do I Become Eligible for the Paid Partnership Program on Instagram? Before you get started using the branded content and […]

Many Instagram influencers and brands have had a lot of questions lately about Instagram’s new branded content feature. If you’re seeing a branded content warning on your posts or getting notifications about it, you may be concerned about what this means.  Why Am I Receiving a Branded Content Notification on Instagram? Branded content is a new program from […]

Branded content is a new feature on the Instagram platform. It’s caused a lot of excitement and some confusion for Instagram influencers and brands that are looking to make use of it. If you’re wondering why Instagram is flagging your post as branded content, keep reading.  What Is the Branded Content Warning on Instagram? The branded content warning on […]