Influencer marketing has risen in popularity in recent years. This has made the need for influencer marketing hubs that help find influencers to work with and set up an influencer strategy more important than ever. If you’re looking for an influencer marketing hub, Lionize may be a great option for your needs.  ‍ This article will cover the […]

Instagram is one of the top platforms for influencer marketing. If your brand is thinking about starting an Instagram influencer campaign, you may be wondering how to find influencers and organize your influencer strategy. This is where an influencer marketing hub for Instagram can help.  ‍ This article will go over what you need to know about influencer […]

TikTok has been quickly rising in popularity. With increasing popularity, there has also been growing interest in using influencer marketing to reach TikTok users. If you’re looking for a TikTok influencer marketing hub to find influencers and manage TikTok influencer campaigns, this article will outline what you need to know. What Is an Influencer Marketing Hub? An […]

Social media platforms and influencer marketing strategies are always changing. Marketers can often find it difficult to keep up with all the changes that happen on a day-to-day basis. If you’re looking for resources to keep up with the latest influencer marketing news, trends, and strategies, this article will outline everything you need to know. Keep reading […]

A cornerstone of social media marketing is the ability to track, monitor, and analyze key metrics in real time. For example, reach describes the number of people who see your content and impressions indicate the number of times people saw your content.  ‍ But on social media, it doesn’t just matter how many accounts saw your content or the […]

Franc Carreras, a brand marketer who spent his career creating massive online audiences for large brands and musical artists, gave a TEDx Talk in 2017 entitled The Secret to Online Influence. In it, he reveals that the most important element to successful and scalable online influence comes down to one word: trust.  ‍ While the traditional thinking […]

Some say 2023 is going to be the year of the micro influencer, but there’s still a lot of confusion about what exactly micro influencers are. It’s time for that to change.  This blog will explore micro influencer marketing in detail, including answers to the questions, “what is a micro influencer?” and “how much does a micro […]

Finding the right influencers for your campaign can be a challenge, especially when you want to work with micro influencers — influencers with between 1,000 and 100,000 followers. To make the process easier, we put together this guide on finding micro influencers for your campaigns.Micro influencers have taken the world of influencer marketing by storm. Brands are […]

In the world of influencers, there’s more variety than many people think. There are mega influencers with millions and millions of followers, but there are people with much smaller followings who also qualify as influencers — micro influencers. As micro influencers gain more attention in the influencer marketing space, some marketers are starting to wonder, are micro […]

When developing an influencer marketing campaign, one of the most challenging tasks is often finding the right influencers for your brand. The influencers you choose will play a huge role in determining your campaign’s success, so it’s vital to understand how to find and reach out to influencers that meet your criteria. Increasingly, brands are turning toward micro […]