Anyone who’s done a casual scroll through Instagram lately has probably seen posts labeled “Paid partnership with..” This label indicates that a brand paid the Instagram content creator in exchange for a sponsored post about their products or services. Instagram launched this feature back in 2017 to increase transparency about paid partnerships on the platform, […]
Instagram is the go-to social network for brands looking to take advantage of the power of influencer marketing. That’s no surprise given the many benefits that Instagram offers, from its two billion monthly active users to its high engagement rates. Influencer marketing on Instagram can take your brand to the next level, especially when you […]
Instagram is now one of the most popular social networks in the world with more than 2 billion active monthly users. With this solid user base, it’s no surprise 97% of marketers view Instagram as the most important channel for influencer marketing. If you haven’t already used Instagram influencer marketing to promote your brand but […]
Paid partnerships are all the rage these days, especially on Instagram, where branded content tools help brands and Instagram influencers maintain transparency within the platform. What Does Paid Partnership Mean On Instagram? A paid partnership on Instagram is when an influencer shares a photo, story, or reel in exchange for some kind of compensation and […]
An effective influencer marketing strategy involves careful planning and execution. By working with the right influencers, you can increase brand awareness and drive sales while building strong relationships with your target audience. In this blog, we’ll walk through the steps to create an influencer strategy, from understanding the different influencer types, to finding creators to partner with, […]
As with any other marketing campaign, you can’t jump into an influencer marketing campaign without a plan. Your plan will guide your whole campaign and help ensure it meets the goals you set. So how do you write an influencer marketing plan? Creating your influencer marketing plan is easier than you might think. It requires you to […]
When you run a marketing campaign, you always have some goals that you’re trying to achieve. These may be increasing brand awareness, improving website traffic, generating high-quality leads, or many others. Marketers use these goals to shape their campaigns and evaluate their success. Influencer marketing campaigns are no exception. To evaluate the success of influencer marketing campaigns, […]
Many people wonder if hiring an influencer is worth it. Statistics show that it is. For one thing, according to Influencer Marketing Hub, 61% of consumers trust influencer recommendations, compared to only 38% who trust content produced by brands. For another, the global influencer market size has grown to $16.4 billion, meaning that companies around […]
Social media influencer marketing is an increasingly popular method brands are using to reach their audiences. Online content creators called influencers have become a great vehicle for spreading branded messages for a number of reasons. One is that they’re digital natives who are great at making high quality content, and another is that, by definition, they […]
Even with more content creators than ever before, finding an influencer who fits your company’s needs and is actually willing to work with you can still be a daunting task. To get started with influencer marketing, many companies turn to influencer marketing agencies, platforms, or networks. If you’re wondering what influencer networks are and why […]