If you’re just getting started with influencer marketing, you’re probably trying to figure out which influencers will be right for collaborations with your brand. There are three main categories that influencers can fall under.  ‍ This article will go over the three main types of influencers and other aspects that affect which influencers your brand should choose for […]

If you’re considering getting into influencer marketing, you’re probably wondering what types of brands will get good results from it. This article will provide an overview of brand categories that use influencer marketing, what brands it’s best for, and examples of brands that implemented it successfully. Read on to get all the details.  Who Are the […]

When you’re just getting started with influencer marketing, knowing which social media influencers your brand should work with on collaborations can be confusing. This is where knowing the different types of influencers and their specific characteristics will help. ‍ This article will go over the different types of influencers and the most important things you should […]

Influencer marketing has become quite the buzzword lately. Wherever you turn, you’ll see things about social media influencers and the brands that partner with them. But just because something’s getting a lot of buzz doesn’t necessarily mean that it’s effective.  So, what do the social media influencer statistics say about how well social media influencer marketing […]

Over the past few years, influencer marketing has become a hot topic in the marketing industry. The majority of marketers plan to increase their influencer marketing budgets over the next 12 months, and top brands from Coca-Cola to Adidas have made influencer marketing a key part of their marketing strategies.  But, with all that in mind, how big is […]

According to Statista, “69.7 percent of U.S. marketers in companies larger than 100 employees are expected to use influencers for marketing purposes.”  With its growing popularity and effectiveness, influencer marketing is a hot topic in the marketing industry. As social media became more popular, these platforms created new avenues that brands could use to market products and services […]

All around the world today, brands large and small are putting together their digital marketing strategy for the year. The ones on top of the most cost-effective strategies will be trying to find a way to implement influencer marketing into their mix.  ‍ In this blog, we’ll discuss how to dip your toes into influencer marketing, […]

Generally, when looking to form a partnership with an Instagram influencer, you should start by researching influencers in your niche. Look for content creators who align with your brand and have a following that could be interested in your product.  ‍ You can use tools like influencer marketing platforms and Instagram’s search function or hashtags to find influencers […]

The cost of working with an influencer can vary widely, depending on factors such as the influencer’s reach, engagement, and niche. Each content creator is different in terms of the types of content they produce and who they’re producing it for. So it shouldn’t surprise you that each can have their own pricing model. ‍ […]

Influencer marketing has become an incredibly popular marketing strategy across brands and industries. It’s especially popular on Instagram — the top social media platform for influencer marketing. If your company is interested in pursuing influencer marketing on Instagram but isn’t sure where to start, use this guide to learn how to do influencer marketing on Instagram.   […]