If you’re just getting started with influencer marketing, you’re probably trying to figure out which influencers will be right for collaborations with your brand. There are three main categories that influencers can fall under.  ‍ This article will go over the three main types of influencers and other aspects that affect which influencers your brand should choose for […]

If you’re considering getting into influencer marketing, you’re probably wondering what types of brands will get good results from it. This article will provide an overview of brand categories that use influencer marketing, what brands it’s best for, and examples of brands that implemented it successfully. Read on to get all the details.  Who Are the […]

When you’re just getting started with influencer marketing, knowing which social media influencers your brand should work with on collaborations can be confusing. This is where knowing the different types of influencers and their specific characteristics will help. ‍ This article will go over the different types of influencers and the most important things you should […]

Influencer marketing has become quite the buzzword lately. Wherever you turn, you’ll see things about social media influencers and the brands that partner with them. But just because something’s getting a lot of buzz doesn’t necessarily mean that it’s effective.  So, what do the social media influencer statistics say about how well social media influencer marketing […]

All around the world today, brands large and small are putting together their digital marketing strategy for the year. The ones on top of the most cost-effective strategies will be trying to find a way to implement influencer marketing into their mix.  ‍ In this blog, we’ll discuss how to dip your toes into influencer marketing, […]

Generally, when looking to form a partnership with an Instagram influencer, you should start by researching influencers in your niche. Look for content creators who align with your brand and have a following that could be interested in your product.  ‍ You can use tools like influencer marketing platforms and Instagram’s search function or hashtags to find influencers […]

The cost of working with an influencer can vary widely, depending on factors such as the influencer’s reach, engagement, and niche. Each content creator is different in terms of the types of content they produce and who they’re producing it for. So it shouldn’t surprise you that each can have their own pricing model. ‍ […]

Influencer marketing has become an incredibly popular marketing strategy across brands and industries. It’s especially popular on Instagram — the top social media platform for influencer marketing. If your company is interested in pursuing influencer marketing on Instagram but isn’t sure where to start, use this guide to learn how to do influencer marketing on Instagram.   […]

If your brand is considering a social media influencer marketing strategy, you’ll know that there are a lot of factors to keep in mind. You have to find the right influencers, reach out to them, manage your influencer partners, and track the campaign results. That can add up to many hours of work for your […]

Instagram is one of the world’s most popular social media platforms, with over 1 billion active users. It’s also home to some of the biggest influencers in the world. Some people would even say that Instagram is the best platform for executing an influencer marketing strategy.  But since many people still have questions about Instagram influencer marketing and […]