Photo and video-sharing app, Instagram, has had quite the journey to the top of the social media platform totem pole. Released in October 2010, after only eight weeks of development, the platform saw massive success in its early days. In fact, it took under two years for Meta (then known as Facebook) to acquire the […]

Brands have been working with celebrities for ad spots and endorsements for years now, but today, there are millions of people online who could be considered some kind of star, even if their reach only qualifies them as a “micro-celebrity.”  ‍ This culture of celebrity endorsements continues to play a huge role in the modern […]

Influencer marketing is one of the newer forms of marketing, which leaves people with lots of questions about how it works. One of those questions speaks to the heart of social media influencer marketing —  How do influencers attract customers? By understanding how influencers attract and affect consumers, you’ll be better equipped to use social media […]

More and more companies are interested in getting into the world of social media influencer marketing, but many don’t know where to start.  Step one in pursuing influencer marketing to promote your brand is developing a solid influencer strategy. Your strategy lays the groundwork for your entire campaign and can either set you up for success or […]