Influencer marketing is a powerful method that more and more brands are using as a pillar of their marketing strategy. This promotional strategy involves forming a partnership with a digital content creator and providing compensation or branded merchandise in exchange for them posting positively about your brand.  ‍ The first steps to any social media marketing plan must […]

Brands have figured out that the way they should be targeting millennials, Gen Z, and tech-savvy members of older generations, is through the channels they are already spending time on online. And it’s not just important where they’re spending time online – but how they’re consuming content, what they’re engaging with, and who they’re watching.  […]

Influencer marketing has been rising in popularity in recent years. If you’re interested in getting started with influencer marketing, you may wonder if it is the same as social media marketing or how it fits into a social media marketing strategy.  ‍ This article will provide details on influencer marketing and social media marketing, along with […]

Influencer marketing is an excellent way for brands to promote their products or services. However, it can get confusing when it comes to finding great influencers for collaborations. This article will outline the characteristics of a great influencer, the different types of influencers, and resources to help you with influencer marketing.  What Does It Mean to […]

Having the right goals in place is important to make your influencer marketing efforts a success. However, you may be wondering what the main goals of influencer marketing are or how to implement them into your strategy successfully.  ‍ This article will cover what you need to know about how influencer marketing works, the types of influencers, and […]

Social media has forever changed how we use the internet, consume media, and think about buying products. Content creators, also known as “influencers,” have emerged on all major platforms and now play a significant role in the marketing landscape as they partner with brands for promotion through sponsored content.  ‍ With 17 social media platforms sporting […]

Photo and video-sharing app, Instagram, has had quite the journey to the top of the social media platform totem pole. Released in October 2010, after only eight weeks of development, the platform saw massive success in its early days. In fact, it took under two years for Meta (then known as Facebook) to acquire the […]

Brands have been working with celebrities for ad spots and endorsements for years now, but today, there are millions of people online who could be considered some kind of star, even if their reach only qualifies them as a “micro-celebrity.”  ‍ This culture of celebrity endorsements continues to play a huge role in the modern […]

Influencer marketing is one of the newer forms of marketing, which leaves people with lots of questions about how it works. One of those questions speaks to the heart of social media influencer marketing —  How do influencers attract customers? By understanding how influencers attract and affect consumers, you’ll be better equipped to use social media […]