If you’ve been in the marketing scene for a while now, especially with social media like Instagram, then the chances are that you’ve stumbled upon the phrase user-generated content. As the name implies, this content solely depends on the users instead of social media influencers or brand management teams. But to move forward, we must […]
It’s 2021, and being an influencer earns you not only social currency but quite a bit of coin as well. From TikTok to Instagram, Snapchat to Twitter, individuals on these platforms have made themselves into mini-celebrities with large varying numbers of followers. An influencer is traditionally defined as a social media person with a minimum […]
Instagram has been heavily investing in Reels, its short-form video content feature, in response to TikTok’s rapid rise in popularity in recent years. Here’s what you need to know. More than 50% of all internet users spend time watching online video content every day. The average user spends 88% more time on a website with video and people […]
You’ve definitely heard about influencer marketing by now and how it’s taking marketing by storm. With different industries putting their services on the internet and individuals being online for most parts of the day, influencer marketing is quickly becoming an indispensable tool for promoting your products and services on the internet. The great thing about […]
Have you ever considered buying a product, or actually bought a product, because your favorite Instagram beauty or fashion blogger used it? Well, yeah, we have all fallen victim of that. It just shows how influencer marketing is gaining more and more attention as a leading tactic for brands. And in the world of influencer […]
Here’s the truth; Influencer marketing is now the order of the day and it has become a fundamental element for brands. In fact, buyers have shown that they increasingly trust the recommendations of this group, something that is due to factors such as closeness, empathy, and accessibility. The relationship between a brand and its users […]
The growth of any marketing strategy is the different stages of evolution it undergoes, which is presently the similar phase of influencer marketing. Is there more to influencer marketing? Of course! What if I told you there’s a much better way to improve the effectiveness of this strategy? What if you had the opportunity to […]
So, it’s 2021, and brands are continuously brainstorming new and innovative methods to engage and fascinate their customers through marketing. As a result, several companies have resorted to influencer marketing to help them achieve their goals. Have you ever wondered who the influencers are or what they do? As you may have seen, certain people […]
Influencers are “Internet celebrities”, that is, people who have a large and loyal number of followers on their social networks like Instagram. And since they are followed by a loyal number of people, by using a product or recommending a specific brand, they can influence their followers to make purchasing decisions. The great advantage of […]
Want to get the most out of Influencer posts? You need a well-constructed brief. An Influencer brief is a document that outlines the guidelines of a campaign; it indicates which activities are to be implemented, how, when, with what tools, and with what budget. The operational management of an influencer marketing campaign requires a lot […]