Influencer marketing is a strategy that consists of building a link between a brand and an influential person. This strategy has long been established in television advertising with celebrities endorsing products and becoming a brand’s spokesperson. In the last couple of years this strategy has spread to social media and given rise to influencer marketing. […]
Meet the Influencer Activation Dictionary; your new secret weapon for commonly used influencer marketing terms. The world of influencer marketing and influencer campaigns can be seriously confusing. Social media in general utilizes a lot of slang terms, so the verbiage used in influencer campaigns can be unfamiliar. The most important aspect of running a successful influencer […]
Instagram influencer campaigns are one of the hottest channels of influencer marketing. It’s practically indispensable for a proper social marketing campaign because they continue to grow and multiply in the most disparate commercial areas. In short, they are probably one of the main resources for winning strategies on social media, and, perhaps, you too could […]
Odds are you probably know what influencer marketing is. Some of you may have even engaged with the strategy a few times, either stumbling your way through the process or directly copying other brands. Even if you may have found initial success, the effectiveness of your influencer campaigns may begin to dwindle. This may be […]
When thinking about influencer campaigns, the now classic ‘sponsored post’ quickly comes to mind. But there are many successful types of campaign you can run. We’re going to explain the different types and how best to utilize them. First, The Pre-WorkSolidifying your strategy before starting your campaign is crucial. You need to know your goals […]
One thing that is certain in life is change, and influencer marketing trends are no exception. With the impact of the pandemic and the gradual adjustment into post-pandemic, industries began moving entirely to online operations, capitalizing on influencer marketing. Influencer marketing is already big, and it’s just going to become bigger this 2022. The ability […]