Have you ever considered buying a product, or actually bought a product, because your favorite Instagram beauty or fashion blogger used it? Well, yeah, we have all fallen victim of that. It just shows how influencer marketing is gaining more and more attention as a leading tactic for brands. And in the world of influencer […]
The growth of any marketing strategy is the different stages of evolution it undergoes, which is presently the similar phase of influencer marketing. Is there more to influencer marketing? Of course! What if I told you there’s a much better way to improve the effectiveness of this strategy? What if you had the opportunity to […]
So, it’s 2021, and brands are continuously brainstorming new and innovative methods to engage and fascinate their customers through marketing. As a result, several companies have resorted to influencer marketing to help them achieve their goals. Have you ever wondered who the influencers are or what they do? As you may have seen, certain people […]
Influencers are “Internet celebrities”, that is, people who have a large and loyal number of followers on their social networks like Instagram. And since they are followed by a loyal number of people, by using a product or recommending a specific brand, they can influence their followers to make purchasing decisions. The great advantage of […]
Marketing is not just about brand promotion on different platforms. It’s more than just connecting with the emotional audience. Today, people prefer authenticity over advertising. People want to know the facts, the estimates, and the testimonies. And not just by reading it from other websites but reliable sources. This is where social media influencers come […]
Want to get the most out of Influencer posts? You need a well-constructed brief. An Influencer brief is a document that outlines the guidelines of a campaign; it indicates which activities are to be implemented, how, when, with what tools, and with what budget. The operational management of an influencer marketing campaign requires a lot […]
Welcome to The Lion’s Den, a place where the experts on the Lionize Team share valuable insights and information they’ve learned. Whether you’re a brand, an influencer, or an agency, we’re here to help – and help you have a kick ass influencer campaign or partnership. Take it from us, it’s a good idea to […]
Influencer Marketing has been seen as an experimental marketing activity. Despite this, in recent years, this practice has become more sophisticated, also following the requests of customers who are increasingly informed and trained on the subject. Many brands are already aware of the crucial role that influence and authentic reviews play on social networks and […]
An influencer is a person who has the ability and means to influence potential customers of a product or service through the promotion of that product or service. This can be done through rigorous physical means or social media, as is the case today. This is a service that has always been intrinsic to the […]
The importance of finding an influencer with the right audience for your activation cannot be overemphasized. The quality of the audience is an essential criterion in the choice of the influencer. Imagine scouting for an influencer and eventually launching a campaign with one who supposedly ticks all your boxes—same values, fits your budget, decent following, […]