Photo and video-sharing app, Instagram, has had quite the journey to the top of the social media platform totem pole. Released in October 2010, after only eight weeks of development, the platform saw massive success in its early days. In fact, it took under two years for Meta (then known as Facebook) to acquire the […]

Brands have been working with celebrities for ad spots and endorsements for years now, but today, there are millions of people online who could be considered some kind of star, even if their reach only qualifies them as a “micro-celebrity.”  ‍ This culture of celebrity endorsements continues to play a huge role in the modern […]

Influencer marketing is one of the newer forms of marketing, which leaves people with lots of questions about how it works. One of those questions speaks to the heart of social media influencer marketing —  How do influencers attract customers? By understanding how influencers attract and affect consumers, you’ll be better equipped to use social media […]

More and more companies are interested in getting into the world of social media influencer marketing, but many don’t know where to start.  Step one in pursuing influencer marketing to promote your brand is developing a solid influencer strategy. Your strategy lays the groundwork for your entire campaign and can either set you up for success or […]

Influencer marketing has risen in popularity in recent years. This has made the need for influencer marketing hubs that help find influencers to work with and set up an influencer strategy more important than ever. If you’re looking for an influencer marketing hub, Lionize may be a great option for your needs.  ‍ This article will cover the […]

Instagram is one of the top platforms for influencer marketing. If your brand is thinking about starting an Instagram influencer campaign, you may be wondering how to find influencers and organize your influencer strategy. This is where an influencer marketing hub for Instagram can help.  ‍ This article will go over what you need to know about influencer […]

TikTok has been quickly rising in popularity. With increasing popularity, there has also been growing interest in using influencer marketing to reach TikTok users. If you’re looking for a TikTok influencer marketing hub to find influencers and manage TikTok influencer campaigns, this article will outline what you need to know. What Is an Influencer Marketing Hub? An […]

Social media platforms and influencer marketing strategies are always changing. Marketers can often find it difficult to keep up with all the changes that happen on a day-to-day basis. If you’re looking for resources to keep up with the latest influencer marketing news, trends, and strategies, this article will outline everything you need to know. Keep reading […]

To understand the rise of the influencer, aka the microcelebrity, and their place amongst influencer marketing; let’s take a look back at the history of fame as we know it. ‍ The earliest “celebrities” date back to early Rome, where rulers, philosophers (see Plato and Socrates), Olympic athletes, and more gained fame across the land. Throughout the […]

A cornerstone of social media marketing is the ability to track, monitor, and analyze key metrics in real time. For example, reach describes the number of people who see your content and impressions indicate the number of times people saw your content.  ‍ But on social media, it doesn’t just matter how many accounts saw your content or the […]