Marketers are always trying to stay on top of trends in the industry. Some trends come and go quickly while others stick around for a long time. When influencer marketing first started gaining attention, some people predicted that it wouldn’t last very long. It’s clear now that they were wrong, though. Influencer marketing has grown […]

When you’re starting any new marketing efforts, it’s important to consider the potential challenges as well as the potential benefits. What are the benefits of influencer marketing? To name a few, influencer marketing increases brand awareness, has a high return on investment (ROI) compared to other types of marketing, and can help brands effectively reach […]

Influencer marketing is a marketing strategy that has grown tremendously over the last decade. In 2016, the entire market size of influencer marketing was $1.7 billion. Since then, it’s grown to an expected $21.2 billion in 2023. These numbers reflect just how important influencer marketing has become. Today, you can find influencers and influencer marketing […]

The realm of influencer marketing is a constantly changing one, with new creators, platforms, regulations, and trends emerging constantly.  But, fear not! Our team of influencer marketing experts dove into top trends that have been happening in social media and influencer marketing in 2023 so that you don’t have to.  Follow along as we discuss […]

Anyone who’s done a casual scroll through Instagram lately has probably seen posts labeled “Paid partnership with..” This label indicates that a brand paid the Instagram content creator in exchange for a sponsored post about their products or services. Instagram launched this feature back in 2017 to increase transparency about paid partnerships on the platform, […]

Instagram is the go-to social network for brands looking to take advantage of the power of influencer marketing. That’s no surprise given the many benefits that Instagram offers, from its two billion monthly active users to its high engagement rates. Influencer marketing on Instagram can take your brand to the next level, especially when you […]

Instagram is now one of the most popular social networks in the world with more than 2 billion active monthly users. With this solid user base, it’s no surprise 97% of marketers view Instagram as the most important channel for influencer marketing.  If you haven’t already used Instagram influencer marketing to promote your brand but […]

Paid partnerships are all the rage these days, especially on Instagram, where branded content tools help brands and Instagram influencers maintain transparency within the platform. What Does Paid Partnership Mean On Instagram?  A paid partnership on Instagram is when an influencer shares a photo, story, or reel in exchange for some kind of compensation and […]

An effective influencer marketing strategy involves careful planning and execution. By working with the right influencers, you can increase brand awareness and drive sales while building strong relationships with your target audience.  ‍ In this blog, we’ll walk through the steps to create an influencer strategy, from understanding the different influencer types, to finding creators to partner […]

As with any other marketing campaign, you can’t jump into an influencer marketing campaign without a plan. Your plan will guide your whole campaign and help ensure it meets the goals you set. So how do you write an influencer marketing plan? Creating your influencer marketing plan is easier than you might think. It requires you to […]