So, it’s 2021, and brands are continuously brainstorming new and innovative methods to engage and fascinate their customers through marketing. As a result, several companies have resorted to influencer marketing to help them achieve their goals. Have you ever wondered who the influencers are or what they do? As you may have seen, certain people […]

Influencers are “Internet celebrities”, that is, people who have a large and loyal number of followers on their social networks like Instagram. And since they are followed by a loyal number of people, by using a product or recommending a specific brand, they can influence their followers to make purchasing decisions. The great advantage of […]

Want to get the most out of Influencer posts? You need a well-constructed brief. An Influencer brief is a document that outlines the guidelines of a campaign; it indicates which activities are to be implemented, how, when, with what tools, and with what budget. The operational management of an influencer marketing campaign requires a lot […]

Instagram influencer campaigns are one of the hottest channels of influencer marketing. It’s practically indispensable for a proper social marketing campaign because they continue to grow and multiply in the most disparate commercial areas. In short, they are probably one of the main resources for winning strategies on social media, and, perhaps, you too could […]

Odds are you probably know what influencer marketing is. Some of you may have even engaged with the strategy a few times, either stumbling your way through the process or directly copying other brands. Even if you may have found initial success, the effectiveness of your influencer campaigns may begin to dwindle. This may be […]