Anyone who’s done a casual scroll through Instagram lately has probably seen posts labeled “Paid partnership with..” This label indicates that a brand paid the Instagram content creator in exchange for a sponsored post about their products or services. Instagram launched this feature back in 2017 to increase transparency about paid partnerships on the platform, […]
Instagram is the go-to social network for brands looking to take advantage of the power of influencer marketing. That’s no surprise given the many benefits that Instagram offers, from its two billion monthly active users to its high engagement rates. Influencer marketing on Instagram can take your brand to the next level, especially when you […]
Instagram is now one of the most popular social networks in the world with more than 2 billion active monthly users. With this solid user base, it’s no surprise 97% of marketers view Instagram as the most important channel for influencer marketing. If you haven’t already used Instagram influencer marketing to promote your brand but […]
Paid partnerships are all the rage these days, especially on Instagram, where branded content tools help brands and Instagram influencers maintain transparency within the platform. What Does Paid Partnership Mean On Instagram? A paid partnership on Instagram is when an influencer shares a photo, story, or reel in exchange for some kind of compensation and […]
What Is A Paid Partnership Label On Instagram? Paid partnerships come with a few rules to follow in order to participate, but also tons of benefits for brands, influencers, and Instagram users. We’ll break down some of those for everyone involved in an influencer marketing campaign, discuss how eligibility for the tools works, and show […]
Influencer Marketing Strategy Template Before you launch an influencer marketing campaign, you have to develop your influencer marketing strategy. This strategy will guide your marketing decisions throughout the campaign and give you the best possible chance of success. Brands we’ve worked with Influencer Marketing Strategy Template Before you launch an influencer marketing campaign, you have to develop […]
Influencer Networks An influencer network — also known as an influencer marketing platform — helps brands find and work with the right influencers for their marketing campaigns. Beyond just sourcing influencers, though, an influencer network also allows brands to easily monitor the results of their campaigns and manage technical details, such as content rights. Brands […]
What Is Branded Content On Instagram? The personal branding experts known as influencers have taken over the marketing space by creating authentic and engaging content that actually appeals to people. They’re loved both by their followers and by the brands who sponsor their livelihoods via paid promotions. And what do businesses get in exchange from […]
An effective influencer marketing strategy involves careful planning and execution. By working with the right influencers, you can increase brand awareness and drive sales while building strong relationships with your target audience. In this blog, we’ll walk through the steps to create an influencer strategy, from understanding the different influencer types, to finding creators to partner with, […]
As with any other marketing campaign, you can’t jump into an influencer marketing campaign without a plan. Your plan will guide your whole campaign and help ensure it meets the goals you set. So how do you write an influencer marketing plan? Creating your influencer marketing plan is easier than you might think. It requires you to […]