If you are in the social media or digital marketing space, you’ve likely heard of influencer marketing and its usefulness as part of a marketing campaign. However, you may wonder exactly what influencer marketing is and if it’s still effective in 2023. This article will provide all the details about the effectiveness of influencer marketing, its future, […]

Influencer marketing is an engaging way for brands to connect with different audiences within their niche or industry. It can increase consumer awareness, trust, and engagement. Influencers have a personal relationship with their audience, so they can get a brand’s message across in an impactful way. Let’s discuss what an influencer is, channels that are […]

Here’s the truth; Influencer marketing is now the order of the day and it has become a fundamental element for brands. In fact, buyers have shown that they increasingly trust the recommendations of this group, something that is due to factors such as closeness, empathy, and accessibility. The relationship between a brand and its users […]

Marketing is not just about brand promotion on different platforms. It’s more than just connecting with the emotional audience. Today, people prefer authenticity over advertising. People want to know the facts, the estimates, and the testimonies. And not just by reading it from other websites but reliable sources. This is where social media influencers come […]

An influencer is a person who has the ability and means to influence potential customers of a product or service through the promotion of that product or service. This can be done through rigorous physical means or social media, as is the case today. This is a service that has always been intrinsic to the […]

The importance of finding an influencer with the right audience for your activation cannot be overemphasized. The quality of the audience is an essential criterion in the choice of the influencer. Imagine scouting for an influencer and eventually launching a campaign with one who supposedly ticks all your boxes—same values, fits your budget, decent following, […]

Influencer marketing is a strategy that consists of building a link between a brand and an influential person. This strategy has long been established in television advertising with celebrities endorsing products and becoming a brand’s spokesperson. In the last couple of years this strategy has spread to social media and given rise to influencer marketing. […]

Meet the Influencer Activation Dictionary; your new secret weapon for commonly used influencer marketing terms. The world of influencer marketing and influencer campaigns can be seriously confusing. Social media in general utilizes a lot of slang terms, so the verbiage used in influencer campaigns can be unfamiliar. The most important aspect of running a successful influencer […]